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Cosmetics

Why Fast Fashion Can’t Seem to Crack Beauty

Retailers like Zara and H&M are upping their beauty efforts with celebrity-fronted lines and new categories. But building a buzzy beauty line presents a different challenge than making and selling trendy clothes.

Why Fast Fashion Can’t Seem to Crack Beauty

Retailers like Zara and H&M are upping their beauty efforts with celebrity-fronted lines and new categories. But building a buzzy beauty line presents a different challenge than making and selling trendy clothes.


Sephora: ‘Mothership of Modern-Day Beauty Industry’ Revels in a Retail Makeover

After departing the UK in 2005, the beauty retailer returned to London’s Westfield White City mall in 2023. More stores are to come, said Sarah Boyd, Sephora UK managing director.

Sephora: ‘Mothership of Modern-Day Beauty Industry’ Revels in a Retail Makeover

After departing the UK in 2005, the beauty retailer returned to London’s Westfield White City mall in 2023. More stores are to come, said Sarah Boyd, Sephora UK managing director.


The Business of Beauty Haul of Fame: When TikTok Fails Drive Sales

A masterclass from Topicals and more.


Gen-Z and Gen Alpha’s Beauty Behaviours Are Not Trends

As both generations mature, it’s time to start recognising they are more like Millennials and Gen Xers than we initially assumed.

Gen-Z and Gen Alpha’s Beauty Behaviours Are Not Trends

As both generations mature, it’s time to start recognising they are more like Millennials and Gen Xers than we initially assumed.


Why Male Athletes Are Wearing Nail Polish

Athletes aren’t solely ballplayers any more – they are runway models, fashion entrepreneurs and, now, beauty trendsetters.

Why Male Athletes Are Wearing Nail Polish

Athletes aren’t solely ballplayers any more – they are runway models, fashion entrepreneurs and, now, beauty trendsetters.


Inside the Glam Vs. Clean Girl Beauty Trend Battle

Minimalist and maximalist makeup aesthetics duel it out on TikTok as influencers and brands aim to keep up with the cultural zeitgeist.

Inside the Glam Vs. Clean Girl Beauty Trend Battle

Minimalist and maximalist makeup aesthetics duel it out on TikTok as influencers and brands aim to keep up with the cultural zeitgeist.


How to Win Over Investors in a Beauty Downturn

Funding rounds are getting slimmer, smaller and more spaced out, but investors still want to find – and fund – the next big thing. Here’s what’s catching their attention in 2024.

How to Win Over Investors in a Beauty Downturn

Funding rounds are getting slimmer, smaller and more spaced out, but investors still want to find – and fund – the next big thing. Here’s what’s catching their attention in 2024.


The Business of Beauty Haul of Fame: La Vie en Rosé

Pink hair anxiety and the mascara arms race.

The Business of Beauty Haul of Fame: La Vie en Rosé

Pink hair anxiety and the mascara arms race.


Why Beauty Wants More From Kim Kardashian

The celebrity founder debuted her third attempt at makeup today under her newish label SKKN. But in a much more crowded market, it’s unclear what impact the line can and will have.

Why Beauty Wants More From Kim Kardashian

The celebrity founder debuted her third attempt at makeup today under her newish label SKKN. But in a much more crowded market, it’s unclear what impact the line can and will have.


How Tweens Took Over the Beauty Aisle

Gen Alpha has become increasingly captive with beauty, but as their preferences and purchasing power changes, beauty labels need to find the right mix of messaging and product to keep them coming back for more.

How Tweens Took Over the Beauty Aisle

Gen Alpha has become increasingly captive with beauty, but as their preferences and purchasing power changes, beauty labels need to find the right mix of messaging and product to keep them coming back for more.


How Prestige Beauty Brands Can Stay on Top

If aspirational customers keep pulling back from discretionary spending, only the luxury shopper will be left to snap up pricier products. But high-net-worth shoppers crave a different kind of retail experience.

How Prestige Beauty Brands Can Stay on Top

If aspirational customers keep pulling back from discretionary spending, only the luxury shopper will be left to snap up pricier products. But high-net-worth shoppers crave a different kind of retail experience.


Predictions for 2024: Blockbuster M&A, Wellness’ Second Coming and the Celebrity Beauty Bust

As we head into the new year, a look at what The Business of Beauty has its eye on.

Predictions for 2024: Blockbuster M&A, Wellness’ Second Coming and the Celebrity Beauty Bust

As we head into the new year, a look at what The Business of Beauty has its eye on.