Cosmetics
How to Make Beauty Merch That Matters
Beauty is in the midst of “merch” madness, with brands rushing to debut branded sweatshirts, stickers and more in hopes of securing viral hits like Rhode’s lipgloss phone case. But as more brands focus on merch, making products that stand out takes a sharper strategy.
How to Make Beauty Merch That Matters
Beauty is in the midst of “merch” madness, with brands rushing to debut branded sweatshirts, stickers and more in hopes of securing viral hits like Rhode’s lipgloss phone case. But as more brands focus on merch, making products that stand out takes a sharper strategy.
The Business of Beauty Haul of Fame: Your Body Lotion Is a Wonderland
Here’s why your new moisturisers look like Sharper Image tools.
The Business of Beauty Haul of Fame: Your Body Lotion Is a Wonderland
Here’s why your new moisturisers look like Sharper Image tools.
Beautycounter Will Not Return Until Late 2024
According to an email viewed by The Business of Beauty, the company will be on hiatus while it establishes a sustainable path to return as a new company.
Beautycounter Will Not Return Until Late 2024
According to an email viewed by The Business of Beauty, the company will be on hiatus while it establishes a sustainable path to return as a new company.
Met Gala 2024 Beauty Trends: Boho Princesses and Bling Queens Embrace Garden Fairytale
While light on obvious social stunts, the 2024 Met Gala still had its share of trending beauty moments this year.
Met Gala 2024 Beauty Trends: Boho Princesses and Bling Queens Embrace Garden Fairytale
While light on obvious social stunts, the 2024 Met Gala still had its share of trending beauty moments this year.
The Business of Beauty Haul of Fame: $30,000 for an Erewhon Smoothie?
The skincare-to-smoothie pipeline arrives.
The Business of Beauty Haul of Fame: $30,000 for an Erewhon Smoothie?
The skincare-to-smoothie pipeline arrives.
Your Guide to a Very Busy Week in Beauty
Puig and Space NK are cashing in on their ability to tap the growth of hot new products, while L’Occitane, Olaplex and The Estée Lauder Companies are discovering how quickly the shine can come off even the biggest brands.
Your Guide to a Very Busy Week in Beauty
Puig and Space NK are cashing in on their ability to tap the growth of hot new products, while L’Occitane, Olaplex and The Estée Lauder Companies are discovering how quickly the shine can come off even the biggest brands.
Estée Lauder Grows Sales, But Still Hasn’t Solved Its China Problem
The company reported a long-awaited lift in net sales in its third quarter results, with increases from skincare leading the way, but clouds persist over its China recovery.
Estée Lauder Grows Sales, But Still Hasn’t Solved Its China Problem
The company reported a long-awaited lift in net sales in its third quarter results, with increases from skincare leading the way, but clouds persist over its China recovery.
What Ban? Brands Double Down on TikTok Shop
Brands say they’re barreling ahead with marketing and commerce on the app, even as the clock starts ticking for owner ByteDance to sell it or shut it down.
What Ban? Brands Double Down on TikTok Shop
Brands say they’re barreling ahead with marketing and commerce on the app, even as the clock starts ticking for owner ByteDance to sell it or shut it down.
The Business of Beauty Haul of Fame: Sleep Replaces Youth As Beauty’s New Target
How not to look tired? Make money.
The Business of Beauty Haul of Fame: Sleep Replaces Youth As Beauty’s New Target
How not to look tired? Make money.
The Business of Beauty Global Forum 2024 – Full Agenda & Speaker Lineup
Register now for the global livestream on June 3-4 to learn from speakers including Heela Yang, Danessa Myricks and Deepak Chopra.
The Business of Beauty Global Forum 2024 – Full Agenda & Speaker Lineup
Register now for the global livestream on June 3-4 to learn from speakers including Heela Yang, Danessa Myricks and Deepak Chopra.
The Many Faces of Clean Beauty
In an increasingly crowded space, makeup brands that prioritise natural ingredients are finding new ways to get their message across.
The Many Faces of Clean Beauty
In an increasingly crowded space, makeup brands that prioritise natural ingredients are finding new ways to get their message across.
Beauty E-Commerce Is Broken
Once thought of as long-term disruptors who would change the way we shop forever, multi-brand online retailers that sell cosmetics, skincare, fragrance and more are facing multiple headwinds.
Beauty E-Commerce Is Broken
Once thought of as long-term disruptors who would change the way we shop forever, multi-brand online retailers that sell cosmetics, skincare, fragrance and more are facing multiple headwinds.