Cosmetics
Beauty Brands Tread Lightly With ‘Tradwives’
A new crop of influencers that post homemade recipes and homemaking advice in combination with beauty tips are gaining ground online. But engaging with their large audiences requires nimbly sidestepping some uncomfortable themes.
Beauty Brands Tread Lightly With ‘Tradwives’
A new crop of influencers that post homemade recipes and homemaking advice in combination with beauty tips are gaining ground online. But engaging with their large audiences requires nimbly sidestepping some uncomfortable themes.
The Business of Beauty Haul of Fame: Beauty Is in Its ‘Eras’ Era
Skincare is going on a world tour.
Why Blush Might Catapult Hailey Bieber’s Rhode to Beauty’s Top Tier
This week, the founder and creative director introduced her foray into colour cosmetics with Pocket Blush, an adorable stick formula, that trades on her most used beauty product.
Why Blush Might Catapult Hailey Bieber’s Rhode to Beauty’s Top Tier
This week, the founder and creative director introduced her foray into colour cosmetics with Pocket Blush, an adorable stick formula, that trades on her most used beauty product.
How Merit Won Over the Grown-Up Glossier Girl
Instead of getting caught up in Gen-Z mania, Merit has become profitable and expects to hit $100 million in revenue this year by targeting Millennials with classic luxury branding and no-makeup makeup.
How Merit Won Over the Grown-Up Glossier Girl
Instead of getting caught up in Gen-Z mania, Merit has become profitable and expects to hit $100 million in revenue this year by targeting Millennials with classic luxury branding and no-makeup makeup.
Fara Homidi Elevates the Artistry-Led Makeup Brand
Balancing ease of use with professional-grade formulas, Fara Homidi Beauty creates formulas that can go the distance, without compromising on clean credentials.
Fara Homidi Elevates the Artistry-Led Makeup Brand
Balancing ease of use with professional-grade formulas, Fara Homidi Beauty creates formulas that can go the distance, without compromising on clean credentials.
Gucci Westman and David Neville on Creating a Luxury Beauty Brand That Lasts | The BoF Podcast
The Westman Atelier founders sit down with Priya Rao at The Business of Beauty Global Forum to unpack their brand building strategy, beginning with a laser-focus on high-quality products.
Gucci Westman and David Neville on Creating a Luxury Beauty Brand That Lasts | The BoF Podcast
The Westman Atelier founders sit down with Priya Rao at The Business of Beauty Global Forum to unpack their brand building strategy, beginning with a laser-focus on high-quality products.
The Business of Beauty Global Forum: Inside the Industry
Gucci Westman, Heela Yang, Danessa Myricks and more spoke at The Business of Beauty Global Forum’s second session.
The Business of Beauty Global Forum: Inside the Industry
Gucci Westman, Heela Yang, Danessa Myricks and more spoke at The Business of Beauty Global Forum’s second session.
The Business of Beauty Global Forum: Our Place in Culture
During the first day of The Business of Beauty Global Forum, content creators Dylan Mulvaney, Katie Fang and Steph Hui; Shiseido executive Angelica Munson, Sisley global vice president Christine d’Ornano and more unpack how beauty is shaping culture.
The Business of Beauty Global Forum: Our Place in Culture
During the first day of The Business of Beauty Global Forum, content creators Dylan Mulvaney, Katie Fang and Steph Hui; Shiseido executive Angelica Munson, Sisley global vice president Christine d’Ornano and more unpack how beauty is shaping culture.
The Business of Beauty Haul of Fame: The Rise of Anti-Vegan Beauty
Honey, beef and lobster may be tomorrow’s hero ingredients.
The Business of Beauty Haul of Fame: The Rise of Anti-Vegan Beauty
Honey, beef and lobster may be tomorrow’s hero ingredients.
Why Australia Is the Next Step in Glossier’s Global Ambitions
After expanding to US and UK brick-and-mortar retail, the former DTC darling will be available in 70 Mecca stores beginning July 16.
Why Australia Is the Next Step in Glossier’s Global Ambitions
After expanding to US and UK brick-and-mortar retail, the former DTC darling will be available in 70 Mecca stores beginning July 16.
Indie Beauty Brand Fara Homidi Launches in Sephora
After being a hit in niche circles and with models Paloma Elsesser and Hailey Bieber, the luxury cosmetics label is ready to tap a wider audience.
Indie Beauty Brand Fara Homidi Launches in Sephora
After being a hit in niche circles and with models Paloma Elsesser and Hailey Bieber, the luxury cosmetics label is ready to tap a wider audience.
How to Make Beauty Merch That Matters
Beauty is in the midst of “merch” madness, with brands rushing to debut branded sweatshirts, stickers and more in hopes of securing viral hits like Rhode’s lipgloss phone case. But as more brands focus on merch, making products that stand out takes a sharper strategy.
How to Make Beauty Merch That Matters
Beauty is in the midst of “merch” madness, with brands rushing to debut branded sweatshirts, stickers and more in hopes of securing viral hits like Rhode’s lipgloss phone case. But as more brands focus on merch, making products that stand out takes a sharper strategy.