Cosmetics
The Business of Beauty Haul of Fame: Revenge of the Cheap Shampoo
The new “everything shower” costs less than a latte — and about as much as a drugstore shampoo and conditioner, Faran Krentcil writes in Haul of Fame.
The Business of Beauty Haul of Fame: Revenge of the Cheap Shampoo
The new “everything shower” costs less than a latte — and about as much as a drugstore shampoo and conditioner, Faran Krentcil writes in Haul of Fame.
Beauty’s Top M&A Targets for 2025
After a slow year for acquisitions, brands and investors alike are hoping that 2025 will yield bigger exits. But with most strategic buyers like L’Oréal and Estée Lauder operating with an even narrower lens, only a select few firms will make it.
Beauty’s Top M&A Targets for 2025
After a slow year for acquisitions, brands and investors alike are hoping that 2025 will yield bigger exits. But with most strategic buyers like L’Oréal and Estée Lauder operating with an even narrower lens, only a select few firms will make it.
The Best of BoF 2024: Read The Lips
2024 was a banner year for both the lip category and the young consumers that craved them. But it could have been a better one for mass brands, or the prestige ones that are still hoping to be acquired.
The Best of BoF 2024: Read The Lips
2024 was a banner year for both the lip category and the young consumers that craved them. But it could have been a better one for mass brands, or the prestige ones that are still hoping to be acquired.
Apply Now: The Business of Beauty Global Awards 2025
In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.
Apply Now: The Business of Beauty Global Awards 2025
In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.
The Business of Beauty Haul of Fame: You’re Such a Tool
Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.
The Business of Beauty Haul of Fame: You’re Such a Tool
Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.
The Business of Beauty Haul of Fame: Lipstick You Can Snuggle
Interior design’s shaggy, furry texture boom has already influenced the latest wave of cosmetic launches — and indicates more softness to come.
The Business of Beauty Haul of Fame: Lipstick You Can Snuggle
Interior design’s shaggy, furry texture boom has already influenced the latest wave of cosmetic launches — and indicates more softness to come.
What’s Behind Beauty’s Charm Obsession
Beaded, bedazzled and otherwise eye-catching charms have become something of a beauty craze, with brands across the price spectrum rushing to add charms to their offerings. Executed well, they don’t have to be a flash-in-the-pan moment.
What’s Behind Beauty’s Charm Obsession
Beaded, bedazzled and otherwise eye-catching charms have become something of a beauty craze, with brands across the price spectrum rushing to add charms to their offerings. Executed well, they don’t have to be a flash-in-the-pan moment.
The Business of Beauty Haul of Fame: MAC Teaches Sex Ed
A new campaign shared exclusively with The Business of Beauty aims to shock and awe audiences… and remind them of the brand’s long history as a provocateur.
The Business of Beauty Haul of Fame: MAC Teaches Sex Ed
A new campaign shared exclusively with The Business of Beauty aims to shock and awe audiences… and remind them of the brand’s long history as a provocateur.
Why Your Trademark Is Your Most Valuable Asset
Brands of all sizes and statures can suddenly find themselves in costly, time-consuming legal disputes over what one expert calls their “primary corporate asset.” Knowing when to fight back is hard.
Why Your Trademark Is Your Most Valuable Asset
Brands of all sizes and statures can suddenly find themselves in costly, time-consuming legal disputes over what one expert calls their “primary corporate asset.” Knowing when to fight back is hard.
The Business of Beauty Haul of Fame: The Next Status Bag Is for Your Makeup
Sales of “beauty bags” are booming. Is it Carrie Bradshaw’s fault?
The Business of Beauty Haul of Fame: The Next Status Bag Is for Your Makeup
Sales of “beauty bags” are booming. Is it Carrie Bradshaw’s fault?
How Beauty Brands Can Beat a Holiday Season Slowdown
With slow sales growth and a truncated shopping window, brands and retailers need to get creative to entice customers.
How Beauty Brands Can Beat a Holiday Season Slowdown
With slow sales growth and a truncated shopping window, brands and retailers need to get creative to entice customers.
What Happened to Beauty’s Billion-Dollar Brands? | The Debrief
BoF senior correspondent Sheena Butler-Young is joined by beauty correspondent Daniela Morosini to explore the rise and fall of indie beauty disruptors like Anastasia Beverly Hills and Moprhe, while brands like Glossier stayed on top.
What Happened to Beauty’s Billion-Dollar Brands? | The Debrief
BoF senior correspondent Sheena Butler-Young is joined by beauty correspondent Daniela Morosini to explore the rise and fall of indie beauty disruptors like Anastasia Beverly Hills and Moprhe, while brands like Glossier stayed on top.