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Cosmetics

The Hottest Trend in Makeup Is Skincare

A wave of new launches from brands like Versed, Glow Recipe and Rhode Skin show how skin-first brands are approaching color cosmetics without leaving their value propositions behind.

The Hottest Trend in Makeup Is Skincare

A wave of new launches from brands like Versed, Glow Recipe and Rhode Skin show how skin-first brands are approaching color cosmetics without leaving their value propositions behind.


How to Get Into — And Stay In — Sephora

Top retailers like Sephora, Ulta Beauty and Target have kingmaking power in the beauty industry. Securing a spot and ensuring it goes off with a bang are becoming even more complex endeavours.

How to Get Into — And Stay In — Sephora

Top retailers like Sephora, Ulta Beauty and Target have kingmaking power in the beauty industry. Securing a spot and ensuring it goes off with a bang are becoming even more complex endeavours.


How TikTok Trends Feed the Beauty Product Pipeline

TikTok trends have caused entire product categories, from snail mucin serums to bronzing drops, to go mainstream, but that pipeline’s future is uncertain.

How TikTok Trends Feed the Beauty Product Pipeline

TikTok trends have caused entire product categories, from snail mucin serums to bronzing drops, to go mainstream, but that pipeline’s future is uncertain.


Estée Lauder Knows How to Cut Costs. Can It Also Rebuild Growth?

Tuesday’s second-quarter earnings detailed the conglomerate’s plans to streamline the business, with more job cuts and corporate restructuring to come. Getting the company back to growth will mean closing the intention gap.

Estée Lauder Knows How to Cut Costs. Can It Also Rebuild Growth?

Tuesday’s second-quarter earnings detailed the conglomerate’s plans to streamline the business, with more job cuts and corporate restructuring to come. Getting the company back to growth will mean closing the intention gap.


The Business of Beauty Haul of Fame: Show, Don’t Smell

Can’t sniff a new fragrance? You might be more likely to buy it.

The Business of Beauty Haul of Fame: Show, Don’t Smell

Can’t sniff a new fragrance? You might be more likely to buy it.


Kids Are Having Birthday Parties at Sephora Now

Beauty retailers are playing host to skincare-obsessed tweens and teens on their special day. Can scavenger hunts, makeup tutorials and goodie bags create lifelong customers?

Kids Are Having Birthday Parties at Sephora Now

Beauty retailers are playing host to skincare-obsessed tweens and teens on their special day. Can scavenger hunts, makeup tutorials and goodie bags create lifelong customers?


Exclusive: Glow Recipe Launches Skincare-Based Makeup

The brand is expanding into color products with a skincare-first proposition, starting with a blush that isn’t.

Exclusive: Glow Recipe Launches Skincare-Based Makeup

The brand is expanding into color products with a skincare-first proposition, starting with a blush that isn’t.


The Business of Beauty Haul of Fame: How Lip Gloss Doubled Its Price

All about those zinc-topped tubes, and why they’re everywhere right now.

The Business of Beauty Haul of Fame: How Lip Gloss Doubled Its Price

All about those zinc-topped tubes, and why they’re everywhere right now.


The Business of Beauty Haul of Fame: A Crisis for Hollywood Makeup Artists

For red carpet professionals, the fires are the latest in a series of trials.

The Business of Beauty Haul of Fame: A Crisis for Hollywood Makeup Artists

For red carpet professionals, the fires are the latest in a series of trials.


Exclusive: Charlotte Tilbury Comes For Her Copycats

The makeup artist and mogul is taking aim at rampant “dupes” of her best-selling products with a new campaign: “Legendary. For A Reason.”

Exclusive: Charlotte Tilbury Comes For Her Copycats

The makeup artist and mogul is taking aim at rampant “dupes” of her best-selling products with a new campaign: “Legendary. For A Reason.”


The Business of Beauty Haul of Fame: Can You Dupe Your Way to the Top?

MCoBeauty is blatant in its copycat approach. Today, it enters Target.

The Business of Beauty Haul of Fame: Can You Dupe Your Way to the Top?

MCoBeauty is blatant in its copycat approach. Today, it enters Target.


The Top Beauty Trends to Watch in 2025

From fragrance layering to men’s styling products, trends on the rise in the new year hinge on the future of the social media landscape.

The Top Beauty Trends to Watch in 2025

From fragrance layering to men’s styling products, trends on the rise in the new year hinge on the future of the social media landscape.