Cosmetics
What Happened to Pat McGrath Labs?
The brand founded by the legendary makeup artist nearly a decade ago is struggling. Once valued at over $1 billion, the line is worth a fraction of that today. Multiple rounds of layoffs, and signs of behind-the-scenes turmoil raise questions about what went wrong and how the business can get back on track.
What Happened to Pat McGrath Labs?
The brand founded by the legendary makeup artist nearly a decade ago is struggling. Once valued at over $1 billion, the line is worth a fraction of that today. Multiple rounds of layoffs, and signs of behind-the-scenes turmoil raise questions about what went wrong and how the business can get back on track.
How to Buy a Vogue Spread
A clean girl makeup brand makes a case for the online-offline campaign, using a recent brand trip as an advertorial opportunity.
How to Buy a Vogue Spread
A clean girl makeup brand makes a case for the online-offline campaign, using a recent brand trip as an advertorial opportunity.
What It Takes to Sell Beauty on Douyin
Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends.
What It Takes to Sell Beauty on Douyin
Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends.
Louis Vuitton to Launch Makeup Line
The luxury fashion house will release a line of colour cosmetics this autumn, with the renowned British makeup artist Pat McGrath as its creative director.
Louis Vuitton to Launch Makeup Line
The luxury fashion house will release a line of colour cosmetics this autumn, with the renowned British makeup artist Pat McGrath as its creative director.
The Business of Beauty Haul of Fame: Hair Brooches Are Here. Don’t Panic.
Logo pins have been a recurring theme during Fashion Month — and also have a beauty tie-in.
The Business of Beauty Haul of Fame: Hair Brooches Are Here. Don’t Panic.
Logo pins have been a recurring theme during Fashion Month — and also have a beauty tie-in.
Uoma Beauty Founder Sues the Brand’s New Owners
The suit alleges that the December 2023 purchase of the brand’s assets was an unauthorised sale, and seeks damages for “unjust enrichment”.
Uoma Beauty Founder Sues the Brand’s New Owners
The suit alleges that the December 2023 purchase of the brand’s assets was an unauthorised sale, and seeks damages for “unjust enrichment”.
The Business of Beauty Global Awards: An Update on 2024’s Winners
The winners of BoF’s inaugural annual award for beauty startups have secured new retail partners, funding and collaborations in the past year.
The Business of Beauty Global Awards: An Update on 2024’s Winners
The winners of BoF’s inaugural annual award for beauty startups have secured new retail partners, funding and collaborations in the past year.
The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness
If you want to sell a cult beauty product, you’re going to have to evangelize people.
The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness
If you want to sell a cult beauty product, you’re going to have to evangelize people.
A TikTok-Famous Brand Gets Ready for Life Offline
Liverpool-based mass cosmetics brand Made by Mitchell was on the brink of closure when TikTok Shop made it a star. Now it has its sights set on making a splash in wholesale, too.
A TikTok-Famous Brand Gets Ready for Life Offline
Liverpool-based mass cosmetics brand Made by Mitchell was on the brink of closure when TikTok Shop made it a star. Now it has its sights set on making a splash in wholesale, too.
The Business of Beauty Haul of Fame: The Next Seoul Cycle
Walmart invests in K-Beauty’s new haircare frontier.
The Business of Beauty Haul of Fame: The Next Seoul Cycle
Walmart invests in K-Beauty’s new haircare frontier.
The Beauty Slowdown, Explained
The four biggest beauty conglomerates all recently reported disappointing sales, and consumers are tiring even of once white-hot brands like Cerave and Drunk Elephant. A rebound will require agility and adjusted expectations.
The Beauty Slowdown, Explained
The four biggest beauty conglomerates all recently reported disappointing sales, and consumers are tiring even of once white-hot brands like Cerave and Drunk Elephant. A rebound will require agility and adjusted expectations.
When Big Beauty Pulled Out of NYFW, Indies Stepped Up
New York’s backstages were ruled by smaller brands making their Fashion Week debuts as big-name brands increasingly divest their sponsorships.
When Big Beauty Pulled Out of NYFW, Indies Stepped Up
New York’s backstages were ruled by smaller brands making their Fashion Week debuts as big-name brands increasingly divest their sponsorships.