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Cosmetics

Can Off-White Mogul Davide De Giglio Pull Off Another Big Exit?

Amid reports that the De Giglio-backed, Hailey Bieber-fronted brand Rhode is exploring a sale for more than $1 billion, the stealthy operator-turned-investor speaks for the first time about his bets in beauty — and his return to fashion.

Can Off-White Mogul Davide De Giglio Pull Off Another Big Exit?

Amid reports that the De Giglio-backed, Hailey Bieber-fronted brand Rhode is exploring a sale for more than $1 billion, the stealthy operator-turned-investor speaks for the first time about his bets in beauty — and his return to fashion.


What’s Next for TikTok Shop’s Billion-Dollar Beauty Business

Influencer-led exposure and a 'halo effect' across channels have made TikTok a first stop for brand and product launches even as the app faces an unpredictable future in the US.

What’s Next for TikTok Shop’s Billion-Dollar Beauty Business

Influencer-led exposure and a 'halo effect' across channels have made TikTok a first stop for brand and product launches even as the app faces an unpredictable future in the US.


How Jones Road Used AI for Its Biggest Campaign Ever

The premium American cosmetics maker used tools like OpenAI’s Deep Research to scrape the internet for customer insights to inform its new advertising campaign — and says the results better empowered its human creative team.

How Jones Road Used AI for Its Biggest Campaign Ever

The premium American cosmetics maker used tools like OpenAI’s Deep Research to scrape the internet for customer insights to inform its new advertising campaign — and says the results better empowered its human creative team.


Why Universities Are Becoming Beauty Schools

From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.

Why Universities Are Becoming Beauty Schools

From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.


The Makeup Tutorial Makes a Comeback

As consumers demand more knowledge, professional makeup artists are replacing influencers, creating tutorials that teach valuable techniques and foster brand loyalty without the sales pitch.

The Makeup Tutorial Makes a Comeback

As consumers demand more knowledge, professional makeup artists are replacing influencers, creating tutorials that teach valuable techniques and foster brand loyalty without the sales pitch.


What Happened to Pat McGrath Labs? | The Debrief

Once hailed as a billion-dollar beauty brand, Pat McGrath Labs is now facing an uncertain future. The Business of Beauty's Brennan Kilbane and Priya Rao join The Debrief to explore how creative genius doesn’t always translate into operational success.

What Happened to Pat McGrath Labs? | The Debrief

Once hailed as a billion-dollar beauty brand, Pat McGrath Labs is now facing an uncertain future. The Business of Beauty's Brennan Kilbane and Priya Rao join The Debrief to explore how creative genius doesn’t always translate into operational success.


What Colour Is Gen Alpha’s Millennial Pink? All Of Them

After seeing how beauty's youngest customer has been drawn to Drunk Elephant’s bright, colourful packages, labels are pushing a string of vibrant launches to capture shoppers’ attention.

What Colour Is Gen Alpha’s Millennial Pink? All Of Them

After seeing how beauty's youngest customer has been drawn to Drunk Elephant’s bright, colourful packages, labels are pushing a string of vibrant launches to capture shoppers’ attention.


Building a Better Beauty CEO

As more beauty brands restructure or get acquired, their employees feel increasingly anxious. One chief executive says it doesn’t have to be that way.

Building a Better Beauty CEO

As more beauty brands restructure or get acquired, their employees feel increasingly anxious. One chief executive says it doesn’t have to be that way.


When Every Product Launch Is a Holiday

There’s a reason so many brands celebrate holidays like National Lash Day or National Fragrance Day — and he lives in North Dakota.

When Every Product Launch Is a Holiday

There’s a reason so many brands celebrate holidays like National Lash Day or National Fragrance Day — and he lives in North Dakota.


Ulta Beauty Braces for a Challenging 2025

The US retailer indicates a soft start to 2025 amid a global beauty slowdown.

Ulta Beauty Braces for a Challenging 2025

The US retailer indicates a soft start to 2025 amid a global beauty slowdown.


Bringing the French Pharmacy to American Retail

French girl beauty, as both a promise and value proposition, has always sold well globally, but the market for pharmacy-inspired skincare has never been more crowded — especially in the US.

Bringing the French Pharmacy to American Retail

French girl beauty, as both a promise and value proposition, has always sold well globally, but the market for pharmacy-inspired skincare has never been more crowded — especially in the US.


What Happened to Pat McGrath Labs?

The brand founded by the legendary makeup artist nearly a decade ago is struggling. Once valued at over $1 billion, the line is worth a fraction of that today. Multiple rounds of layoffs, and signs of behind-the-scenes turmoil raise questions about what went wrong and how the business can get back on track.

What Happened to Pat McGrath Labs?

The brand founded by the legendary makeup artist nearly a decade ago is struggling. Once valued at over $1 billion, the line is worth a fraction of that today. Multiple rounds of layoffs, and signs of behind-the-scenes turmoil raise questions about what went wrong and how the business can get back on track.