Body Care
Oops! We Shaved It Again
After some false alarms, the bikini line lives another day — thanks to Gen Z consumers.
Oops! We Shaved It Again
After some false alarms, the bikini line lives another day — thanks to Gen Z consumers.
What’s Next for TikTok Shop’s Billion-Dollar Beauty Business
Influencer-led exposure and a 'halo effect' across channels have made TikTok a first stop for brand and product launches even as the app faces an unpredictable future in the US.
What’s Next for TikTok Shop’s Billion-Dollar Beauty Business
Influencer-led exposure and a 'halo effect' across channels have made TikTok a first stop for brand and product launches even as the app faces an unpredictable future in the US.
Why Universities Are Becoming Beauty Schools
From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.
Why Universities Are Becoming Beauty Schools
From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.
How Hand Creams and Sanitisers Became a Beauty Status Symbol
The explosion in the hand care category’s popularity demonstrates the strength of appetite for scented products amongst younger shoppers, whilst older consumers increasingly seek out targeted solutions for what they perceive as an area prone to ageing.
How Hand Creams and Sanitisers Became a Beauty Status Symbol
The explosion in the hand care category’s popularity demonstrates the strength of appetite for scented products amongst younger shoppers, whilst older consumers increasingly seek out targeted solutions for what they perceive as an area prone to ageing.
Can a Cult Perfumer Go Global?
Following its acquisition by Manzanita Capital last year, Brooklyn-based fragrance brand D.S. & Durga must balance its grassroots appeal and devoted following with the demands of worldwide distribution.
Can a Cult Perfumer Go Global?
Following its acquisition by Manzanita Capital last year, Brooklyn-based fragrance brand D.S. & Durga must balance its grassroots appeal and devoted following with the demands of worldwide distribution.
What It Takes to Sell Beauty on Douyin
Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends.
What It Takes to Sell Beauty on Douyin
Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends.
The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness
If you want to sell a cult beauty product, you’re going to have to evangelize people.
The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness
If you want to sell a cult beauty product, you’re going to have to evangelize people.
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social?
We asked Lush, the bodycare giant which closed its accounts in 2021.
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social?
We asked Lush, the bodycare giant which closed its accounts in 2021.
How TikTok Trends Feed the Beauty Product Pipeline
TikTok trends have caused entire product categories, from snail mucin serums to bronzing drops, to go mainstream, but that pipeline’s future is uncertain.
How TikTok Trends Feed the Beauty Product Pipeline
TikTok trends have caused entire product categories, from snail mucin serums to bronzing drops, to go mainstream, but that pipeline’s future is uncertain.
Estée Lauder Knows How to Cut Costs. Can It Also Rebuild Growth?
Tuesday’s second-quarter earnings detailed the conglomerate’s plans to streamline the business, with more job cuts and corporate restructuring to come. Getting the company back to growth will mean closing the intention gap.
Estée Lauder Knows How to Cut Costs. Can It Also Rebuild Growth?
Tuesday’s second-quarter earnings detailed the conglomerate’s plans to streamline the business, with more job cuts and corporate restructuring to come. Getting the company back to growth will mean closing the intention gap.
The Niche Fragrance Brands Set to Break Through in 2025
Beauty’s most dynamic category is outperforming an otherwise cooling market, with no shortage of hopeful new brands or viral moments. These are the brands to watch.
The Niche Fragrance Brands Set to Break Through in 2025
Beauty’s most dynamic category is outperforming an otherwise cooling market, with no shortage of hopeful new brands or viral moments. These are the brands to watch.
The Business of Beauty Haul of Fame: Show, Don’t Smell
Can’t sniff a new fragrance? You might be more likely to buy it.
The Business of Beauty Haul of Fame: Show, Don’t Smell
Can’t sniff a new fragrance? You might be more likely to buy it.