Body Care
How to Rebrand Without Losing Your Fans
When growth plateaus, beauty companies may remix their logos, colour schemes and even products in the hopes of appealing to a wider audience or re-engaging their core. But finding a new brand identity can sometimes mean upsetting fans of the old one.
How to Rebrand Without Losing Your Fans
When growth plateaus, beauty companies may remix their logos, colour schemes and even products in the hopes of appealing to a wider audience or re-engaging their core. But finding a new brand identity can sometimes mean upsetting fans of the old one.
Beauty Is in Its Flop Era | The Debrief
Once thought to be resistant to economic downturns, the beauty industry is facing a significant slowdown. This week on The Debrief, BoF’s Daniela Morosini explains why consumers are pulling back and what brands can do next.
Beauty Is in Its Flop Era | The Debrief
Once thought to be resistant to economic downturns, the beauty industry is facing a significant slowdown. This week on The Debrief, BoF’s Daniela Morosini explains why consumers are pulling back and what brands can do next.
The Business of Ballerina Farm
Hannah Neeleman is the farmfluencer who broke the internet thanks to the public’s obsession with her picturesque life, career choices and family dynamics. Now, she is taking her burgeoning lifestyle empire global.
The Business of Ballerina Farm
Hannah Neeleman is the farmfluencer who broke the internet thanks to the public’s obsession with her picturesque life, career choices and family dynamics. Now, she is taking her burgeoning lifestyle empire global.
How to Make Millions Selling Temporary Tattoos
It’s the one category that transcends every demographic. Bonus: They can look like croissants now.
How to Make Millions Selling Temporary Tattoos
It’s the one category that transcends every demographic. Bonus: They can look like croissants now.
Is Homemade Shampoo a Recession Indicator?
DIY haircare recipes made with red onions and stovetop rice water are taking over TikTok’s algorithm. Do they represent a fad, or a shift in the way people want to talk about beauty in uncertain economic times?
Is Homemade Shampoo a Recession Indicator?
DIY haircare recipes made with red onions and stovetop rice water are taking over TikTok’s algorithm. Do they represent a fad, or a shift in the way people want to talk about beauty in uncertain economic times?
How Far Can Body Care Go?
Brands like Buttface and Megababe claim to innovate the skincare category by bringing “facial-grade” ingredients below the belt.
How Far Can Body Care Go?
Brands like Buttface and Megababe claim to innovate the skincare category by bringing “facial-grade” ingredients below the belt.
At Estée Lauder Companies, Growth Remains Elusive
The company’s latest results show progress in cutting costs, but projects a steeper slide in sales this year than previously anticipated.
At Estée Lauder Companies, Growth Remains Elusive
The company’s latest results show progress in cutting costs, but projects a steeper slide in sales this year than previously anticipated.
Ulta Looks to Rekindle the Magic With Cowboys, Squishmallows and Prada
At the retailer’s first ever experiential beauty event held deep in the heart of Texas, Ulta Beauty wrangled 1,500 consumers and nearly 200 brands as it wrestles with an industry-wide slowdown.
Ulta Looks to Rekindle the Magic With Cowboys, Squishmallows and Prada
At the retailer’s first ever experiential beauty event held deep in the heart of Texas, Ulta Beauty wrangled 1,500 consumers and nearly 200 brands as it wrestles with an industry-wide slowdown.
How to Get Beauty PR Right in Africa
Global lines like MAC Cosmetics and Tom Ford have spent the past decade laying the groundwork and solidifying their distribution channels. Now, they’re attempting to create marketing activations to drive sales and boost brand awareness across the region — but cultural nuances mean a more specialised approach is needed.
How to Get Beauty PR Right in Africa
Global lines like MAC Cosmetics and Tom Ford have spent the past decade laying the groundwork and solidifying their distribution channels. Now, they’re attempting to create marketing activations to drive sales and boost brand awareness across the region — but cultural nuances mean a more specialised approach is needed.
The Beauty and Fashion Brands That Won Coachella 2025
Buzzy brands Rhode and Revolve dominated the festival, according to an analysis of earned media value on influencer posts.
The Beauty and Fashion Brands That Won Coachella 2025
Buzzy brands Rhode and Revolve dominated the festival, according to an analysis of earned media value on influencer posts.
The Next Wellness Frontier: Your Mouth
Brands and products targeting the ‘oral microbiome’ are fuelling innovation in toothpastes, mouthwashes and tools — and wading into a controversial public health conversation.
The Next Wellness Frontier: Your Mouth
Brands and products targeting the ‘oral microbiome’ are fuelling innovation in toothpastes, mouthwashes and tools — and wading into a controversial public health conversation.
The Secret to Giving an Old Beauty Brand a New Look
In a beauty market obsessed with new, younger labels often have the advantage. But a set of older brands are doubling-down on their legacies via retail spaces, redesigns and reeducation to secure future growth.
The Secret to Giving an Old Beauty Brand a New Look
In a beauty market obsessed with new, younger labels often have the advantage. But a set of older brands are doubling-down on their legacies via retail spaces, redesigns and reeducation to secure future growth.