Body Care
The Aqua-for You Page
Beauty brands spend billions marketing products to Gen-Z. But their current favourite skin balm doesn’t even have an ad campaign currently running. How is this happening?
The Aqua-for You Page
Beauty brands spend billions marketing products to Gen-Z. But their current favourite skin balm doesn’t even have an ad campaign currently running. How is this happening?
How Kiko Milano Built Pricing Power
The Italian cosmetics giant has deftly engineered a premiumisation strategy, and has elevated its distribution, product selection and points of differentiation, heavily reducing discounts and promotions in the process. Chief executive Simone Dominici explained how it deployed its strategy in The State of Fashion: Beauty Volume 2.
How Kiko Milano Built Pricing Power
The Italian cosmetics giant has deftly engineered a premiumisation strategy, and has elevated its distribution, product selection and points of differentiation, heavily reducing discounts and promotions in the process. Chief executive Simone Dominici explained how it deployed its strategy in The State of Fashion: Beauty Volume 2.
Calvin Klein Bets on Body Sprays to Be Gen-Z’s Obsession
As the fight for teen relevancy and wallet share intensifies, the Coty-produced fragrance line will launch an all-new collection of affordable body mists.
Calvin Klein Bets on Body Sprays to Be Gen-Z’s Obsession
As the fight for teen relevancy and wallet share intensifies, the Coty-produced fragrance line will launch an all-new collection of affordable body mists.
And It Was All Yellow…
Carolyn Bessette Kennedy’s precise shade of blonde generated a lot of press this week, but online the late style icon’s hair drama is getting upstaged — by Jennifer Garner.
And It Was All Yellow…
Carolyn Bessette Kennedy’s precise shade of blonde generated a lot of press this week, but online the late style icon’s hair drama is getting upstaged — by Jennifer Garner.
Amorepacific’s Road to Success
The K-beauty corporation behind brands like Laneige, Aestura and Sulwhasoo sees global expansion and ongoing innovation as keys to growth, chief executive Sean Kim explains in The State of Fashion: Beauty Volume 2.
Amorepacific’s Road to Success
The K-beauty corporation behind brands like Laneige, Aestura and Sulwhasoo sees global expansion and ongoing innovation as keys to growth, chief executive Sean Kim explains in The State of Fashion: Beauty Volume 2.
The Business of Beauty Global Forum: Connection in the Age of Disruption
The Business of Beauty Global Forum wrapped its final session with conversations from Rhode founder Hailey Rhode Bieber, influencer Sydney Towle and Tower 28 founder Amy Liu about the value of community and purpose.
The Business of Beauty Global Forum: Connection in the Age of Disruption
The Business of Beauty Global Forum wrapped its final session with conversations from Rhode founder Hailey Rhode Bieber, influencer Sydney Towle and Tower 28 founder Amy Liu about the value of community and purpose.
The Business of Beauty Global Forum: Inside the Industry
Now in its third year, The Business of Beauty Global Forum kicked off its second day with conversations around community, culture and brand-building, featuring E.l.f. CEO Tarang Amin, influencer Mikayla Nogueira and Pattern Beauty founder Tracee Ellis Ross.
The Business of Beauty Global Forum: Inside the Industry
Now in its third year, The Business of Beauty Global Forum kicked off its second day with conversations around community, culture and brand-building, featuring E.l.f. CEO Tarang Amin, influencer Mikayla Nogueira and Pattern Beauty founder Tracee Ellis Ross.
Chinese Beauty Brands Explore Foreign M&A to Spur Growth
Following S’Young Group’s acquisition of US luxury brand Revive Skincare in 2024, Chinese companies are evaluating whether to snap up foreign brands to broaden their global reach.
Chinese Beauty Brands Explore Foreign M&A to Spur Growth
Following S’Young Group’s acquisition of US luxury brand Revive Skincare in 2024, Chinese companies are evaluating whether to snap up foreign brands to broaden their global reach.
The Business of Beauty Global Forum: Our Place in Culture
Now in its third year, The Business of Beauty Global Forum kicked off its first day with conversations around how culture is shaping today’s beauty industry, featuring SpaceNK CEO Andy Lightfoot, Lip Bar founder Melissa Butler and more.
The Business of Beauty Global Forum: Our Place in Culture
Now in its third year, The Business of Beauty Global Forum kicked off its first day with conversations around how culture is shaping today’s beauty industry, featuring SpaceNK CEO Andy Lightfoot, Lip Bar founder Melissa Butler and more.
L’Oréal to Acquire British Skincare Brand Medik8
The world’s biggest beauty company has acquired a majority stake in the English premium skin care line known for its science-backed serums.
L’Oréal to Acquire British Skincare Brand Medik8
The world’s biggest beauty company has acquired a majority stake in the English premium skin care line known for its science-backed serums.
How Fara Homidi Uses Cool to Sell Cosmetics
In a beauty universe controlled by celebrity, is there room for Fara Homidi’s under-the-radar version of luxury desire? A new product launch in June could give us — and her — the answer.
How Fara Homidi Uses Cool to Sell Cosmetics
In a beauty universe controlled by celebrity, is there room for Fara Homidi’s under-the-radar version of luxury desire? A new product launch in June could give us — and her — the answer.
How to Rebrand Without Losing Your Fans
When growth plateaus, beauty companies may remix their logos, colour schemes and even products in the hopes of appealing to a wider audience or re-engaging their core. But finding a new brand identity can sometimes mean upsetting fans of the old one.
How to Rebrand Without Losing Your Fans
When growth plateaus, beauty companies may remix their logos, colour schemes and even products in the hopes of appealing to a wider audience or re-engaging their core. But finding a new brand identity can sometimes mean upsetting fans of the old one.