Body Care
Is Tanning Back?
Once associated with the artificial orange hue of 2000s-era celebrities, brands now pitch tanning lotions and oils as skin care products in an effort to shake the stigma around the category and make tanning more inclusive.
Is Tanning Back?
Once associated with the artificial orange hue of 2000s-era celebrities, brands now pitch tanning lotions and oils as skin care products in an effort to shake the stigma around the category and make tanning more inclusive.
Beauty’s “Ageing” Rebrand That Never Was
Euphemisms like “pro-aging” and “anti anti-aging” exist to obscure the fact that the beauty industry is selling the same creams and tonics meant to enhance one’s appearance. It may be time for a new approach.
Beauty’s “Ageing” Rebrand That Never Was
Euphemisms like “pro-aging” and “anti anti-aging” exist to obscure the fact that the beauty industry is selling the same creams and tonics meant to enhance one’s appearance. It may be time for a new approach.
Unravelling the K-Beauty Paradox
South Korea is one of the world’s leading exporters of beauty products but the narrow definition of ‘K-beauty’ in international markets means many exciting brands in Seoul have yet to go global.
Unravelling the K-Beauty Paradox
South Korea is one of the world’s leading exporters of beauty products but the narrow definition of ‘K-beauty’ in international markets means many exciting brands in Seoul have yet to go global.
Who Is Allowed to Sell Skin Care?
A slew of new entrants, from indies to LVMH-owned giants, are jumping from makeup into skin and “hybrid” concepts. But the road to skin care equity is harder than it looks.
Who Is Allowed to Sell Skin Care?
A slew of new entrants, from indies to LVMH-owned giants, are jumping from makeup into skin and “hybrid” concepts. But the road to skin care equity is harder than it looks.
The Battle for India’s $16 Billion Beauty Market Intensifies
Digital-native brands with a razor-sharp focus on the latest trends jostle for position in a market set for rapid growth as big beauty conglomerates try to tighten their grip on power.
The Battle for India’s $16 Billion Beauty Market Intensifies
Digital-native brands with a razor-sharp focus on the latest trends jostle for position in a market set for rapid growth as big beauty conglomerates try to tighten their grip on power.
The Business of Beauty Is Expanding. Here’s How You Can Be a Part of It.
BoF is doubling down on our commitment to agenda-setting coverage of the global beauty and wellness space, with a new newsletter, more content and events, including our first invite-only Global Forum.
The Business of Beauty Is Expanding. Here’s How You Can Be a Part of It.
BoF is doubling down on our commitment to agenda-setting coverage of the global beauty and wellness space, with a new newsletter, more content and events, including our first invite-only Global Forum.
Why TikTok’s Biggest Stars Are Struggling to Sell Beauty Products
Sephora has dropped Addison Rae’s Item Beauty and Hyram Yarbro’s Selfless by Hyram, which launched at the retailer to much fanfare in 2021. Both influencers failed to develop brands that resonated with their followers.
Why TikTok’s Biggest Stars Are Struggling to Sell Beauty Products
Sephora has dropped Addison Rae’s Item Beauty and Hyram Yarbro’s Selfless by Hyram, which launched at the retailer to much fanfare in 2021. Both influencers failed to develop brands that resonated with their followers.
Why I’m Optimistic About Beauty in 2023
Despite the numerous challenges hurled at the beauty industry the last few years, brands should feel good about the year ahead.
Why I’m Optimistic About Beauty in 2023
Despite the numerous challenges hurled at the beauty industry the last few years, brands should feel good about the year ahead.