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streetwear

Luxury

Streetwear Took Over the Fashion Industry. Now What?

Hoodies, sneakers and graphic T-shirts may have peaked as high fashion trends, but the movement’s wider influence is far from over.

Luxury

Streetwear Took Over the Fashion Industry. Now What?

Hoodies, sneakers and graphic T-shirts may have peaked as high fashion trends, but the movement’s wider influence is far from over.


Retail

Supreme Lands in San Francisco, Amid Clash of Counterculture and Capitalism

The billion-dollar streetwear label, which has thus far managed its own tension between counterculture roots and private equity-fueled growth, will need to appeal to both the cred-conscious local skater community and the city’s wealthy ‘tech bros’ to succeed.

Retail

Supreme Lands in San Francisco, Amid Clash of Counterculture and Capitalism

The billion-dollar streetwear label, which has thus far managed its own tension between counterculture roots and private equity-fueled growth, will need to appeal to both the cred-conscious local skater community and the city’s wealthy ‘tech bros’ to succeed.


Luxury

LVMH Invests in a Gen Z Streetwear Brand

Madhappy was founded by four men in their early 20s in 2017 as a streetwear-meets-athleisure label. It now counts luxury’s biggest player as one of its backers.

Luxury

LVMH Invests in a Gen Z Streetwear Brand

Madhappy was founded by four men in their early 20s in 2017 as a streetwear-meets-athleisure label. It now counts luxury’s biggest player as one of its backers.


Luxury

What’s Off-White Without Virgil?

Creative director Virgil Abloh’s hiatus comes at a turning point for his brand, which may need a degree of reinvention when he returns.

Luxury

What’s Off-White Without Virgil?

Creative director Virgil Abloh’s hiatus comes at a turning point for his brand, which may need a degree of reinvention when he returns.


News & Analysis

Stadium Goods and Sotheby's Team up for First-Ever Sneaker Auction

The event underscores the fast-growing status of sneakers as collectibles able to command tens of thousands of dollars.

News & Analysis

Stadium Goods and Sotheby's Team up for First-Ever Sneaker Auction

The event underscores the fast-growing status of sneakers as collectibles able to command tens of thousands of dollars.


Luxury

In StockX’s Crystal Ball: The Future of the Sneaker Market

This week, StockX became the world’s first billion-dollar sneaker reseller. BoF looks into the crystal ball of the company’s transactions data to unearth five trends on the direction of the fast-growing market for sneakers.

Luxury

In StockX’s Crystal Ball: The Future of the Sneaker Market

This week, StockX became the world’s first billion-dollar sneaker reseller. BoF looks into the crystal ball of the company’s transactions data to unearth five trends on the direction of the fast-growing market for sneakers.


News & Analysis

Heron Preston Seeks Evolution on the Paris Runway

The designer is pushing beyond the streetwear category in fashion’s capital without losing his focus on sustainability. First up: A collaboration with vintage remixer Sami Miró.

News & Analysis

Heron Preston Seeks Evolution on the Paris Runway

The designer is pushing beyond the streetwear category in fashion’s capital without losing his focus on sustainability. First up: A collaboration with vintage remixer Sami Miró.


Retail

Streetwear's Big Opportunity: Women

As streetwear continues to expand in fast-fashion and luxury markets alike, how can it increase its appeal to female consumers?

Retail

Streetwear's Big Opportunity: Women

As streetwear continues to expand in fast-fashion and luxury markets alike, how can it increase its appeal to female consumers?


News & Analysis

Chicago Cashes in on Virgil Abloh

It’s the summer of hypebeasts in the Windy City, as the first museum exhibition dedicated to Abloh’s prolific career draws crowds of fans looking to experience the designer’s work - and snag limited-edition merch.

News & Analysis

Chicago Cashes in on Virgil Abloh

It’s the summer of hypebeasts in the Windy City, as the first museum exhibition dedicated to Abloh’s prolific career draws crowds of fans looking to experience the designer’s work - and snag limited-edition merch.


Luxury

The Mystery Mogul Behind Off-White

The opaque Milanese holding company New Guards Group has birthed many of luxury streetwear’s most-hyped brands, including Off-White, Palm Angels, County of Milan and Heron Preston. In his first-ever interview, quiet mastermind Davide De Giglio reveals how he has built a business that will generate €420 million in sales this year.

Luxury

The Mystery Mogul Behind Off-White

The opaque Milanese holding company New Guards Group has birthed many of luxury streetwear’s most-hyped brands, including Off-White, Palm Angels, County of Milan and Heron Preston. In his first-ever interview, quiet mastermind Davide De Giglio reveals how he has built a business that will generate €420 million in sales this year.


News & Analysis

How Champion Hit the Fashion Jackpot

The century-old brand best known for basic gym attire is experiencing an unlikely revival as it benefits from the rise of throwback culture and streetwear.

News & Analysis

How Champion Hit the Fashion Jackpot

The century-old brand best known for basic gym attire is experiencing an unlikely revival as it benefits from the rise of throwback culture and streetwear.


Financial Markets

The BoF Podcast: StockX Co-Founder on Expanding from Streetwear to Luxury

The co-founder of the online sneaker marketplace explains why luxury is the perfect new frontier for expansion beyond footwear and streetwear.

Financial Markets

The BoF Podcast: StockX Co-Founder on Expanding from Streetwear to Luxury

The co-founder of the online sneaker marketplace explains why luxury is the perfect new frontier for expansion beyond footwear and streetwear.