Skip to main content

streetwear

Sports

The Sneaker Resale Market Is Broken

Oversupply of once-hyped sneakers like Jordans has caused resale prices to plummet, pushing smaller platforms out of the market and sending the bigger players scrambling to adapt.

Sports

The Sneaker Resale Market Is Broken

Oversupply of once-hyped sneakers like Jordans has caused resale prices to plummet, pushing smaller platforms out of the market and sending the bigger players scrambling to adapt.


Sports

Why Salomon-Owner Amer Sports’ IPO Fell Short

After discounting its listing, the sportswear group, which also owns Arc’teryx and Wilson, became the latest big fashion company to confront the tepid US IPO market.

Sports

Why Salomon-Owner Amer Sports’ IPO Fell Short

After discounting its listing, the sportswear group, which also owns Arc’teryx and Wilson, became the latest big fashion company to confront the tepid US IPO market.


Luxury

Off-White to Reinstate Paris Show

The return to Paris Fashion Week this February will be ‘fun and playful,’ said CEO Cristiano Fagnani. ‘Youth comes first, with our connection to culture and style.’

Luxury

Off-White to Reinstate Paris Show

The return to Paris Fashion Week this February will be ‘fun and playful,’ said CEO Cristiano Fagnani. ‘Youth comes first, with our connection to culture and style.’


Sports

How Athletes Became Fashion Week Royalty

It’s not just sports superstars sitting front row at fashion week. Today, luxury labels are looking to work with emerging athletes from niche sports, giving rise to new dealmakers who match brands with eager skateboarders, boxers and rugby players.

Sports

How Athletes Became Fashion Week Royalty

It’s not just sports superstars sitting front row at fashion week. Today, luxury labels are looking to work with emerging athletes from niche sports, giving rise to new dealmakers who match brands with eager skateboarders, boxers and rugby players.


Sports

June Ambrose on Leaving Puma and How Sports Changed Fashion

The acclaimed stylist and costume designer will leave her post as creative director for women’s basketball, where she elevated the stature of the sport in high fashion.

Sports

June Ambrose on Leaving Puma and How Sports Changed Fashion

The acclaimed stylist and costume designer will leave her post as creative director for women’s basketball, where she elevated the stature of the sport in high fashion.


Retail

In Olympics Race, Adidas Pursues Edge in New Sports

As sportswear rivals jockey for position ahead of next year’s Paris Olympics, Adidas is aiming to stamp its brand on smaller events such as breaking, climbing, skateboarding and BMX.

Retail

In Olympics Race, Adidas Pursues Edge in New Sports

As sportswear rivals jockey for position ahead of next year’s Paris Olympics, Adidas is aiming to stamp its brand on smaller events such as breaking, climbing, skateboarding and BMX.


Sports

African Sneaker Brands Go Global

Big hitters and scrappy start-ups in Kenya, Nigeria, Senegal and South Africa are vying for a share of the $152 billion global sneaker market.

Sports

African Sneaker Brands Go Global

Big hitters and scrappy start-ups in Kenya, Nigeria, Senegal and South Africa are vying for a share of the $152 billion global sneaker market.


Luxury

The BoF Podcast | Jerry Lorenzo on the Future of Fear of God

Jerry Lorenzo, the founder of Fear of God, looks to his own life to design subtle garments that allow customers a taste of luxury.

Luxury

The BoF Podcast | Jerry Lorenzo on the Future of Fear of God

Jerry Lorenzo, the founder of Fear of God, looks to his own life to design subtle garments that allow customers a taste of luxury.


Luxury

How NBA Tunnel Walks Became Fashion Marketing Moments

The pre-game arena entrance is now a big business as more basketball players craft their personal brands, with the likes of Burberry, Thom Browne and Marni angling to dress athletes.

Luxury

How NBA Tunnel Walks Became Fashion Marketing Moments

The pre-game arena entrance is now a big business as more basketball players craft their personal brands, with the likes of Burberry, Thom Browne and Marni angling to dress athletes.


Retail

The Athleisure-fication of Everything

Demand for leggings and sweats may have peaked, but the pandemic’s comfort-first aesthetic is hardly dead. It’s simply mutating into something else: a yet-to-be-named category that incorporates stretch and softness into a staggering number of fashion staples, from trousers to jumpsuits.

Retail

The Athleisure-fication of Everything

Demand for leggings and sweats may have peaked, but the pandemic’s comfort-first aesthetic is hardly dead. It’s simply mutating into something else: a yet-to-be-named category that incorporates stretch and softness into a staggering number of fashion staples, from trousers to jumpsuits.


Sports

Can Puma Strike Gold Twice With Rihanna?

The first Fenty x Puma tie-up wrote the textbook for successful celebrity-brand collaborations. The pair will have to work harder to get the same reception in a market that’s now saturated with sneaker launches, and where elegance is elbowing out streetwear on the runway.

Sports

Can Puma Strike Gold Twice With Rihanna?

The first Fenty x Puma tie-up wrote the textbook for successful celebrity-brand collaborations. The pair will have to work harder to get the same reception in a market that’s now saturated with sneaker launches, and where elegance is elbowing out streetwear on the runway.


Sports

Salomon’s Super Bowl Surprise

Rihanna wore Salomon’s “Cross Low” sneakers as part of her all-red ensemble during the halftime performance, marking the culmination of the brand’s recent rise in fashion.

Sports

Salomon’s Super Bowl Surprise

Rihanna wore Salomon’s “Cross Low” sneakers as part of her all-red ensemble during the halftime performance, marking the culmination of the brand’s recent rise in fashion.