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streetwear

Luxury

How Luxury Came to Love Streetwear Sites

To reach millennials, luxury brands like Gucci and Louis Vuitton are partnering with influential streetwear sites Highsnobiety and Hypebeast.

Luxury

How Luxury Came to Love Streetwear Sites

To reach millennials, luxury brands like Gucci and Louis Vuitton are partnering with influential streetwear sites Highsnobiety and Hypebeast.


News & Analysis

How Slam Jam's Blend of Commerce and Culture Sells Streetwear

Luca Benini’s ability to imbue products with cultural meaning has made Slam Jam — a diverse enterprise that includes distribution for Stüssy, Carhartt WIP and Nike — a powerful force in streetwear.

News & Analysis

How Slam Jam's Blend of Commerce and Culture Sells Streetwear

Luca Benini’s ability to imbue products with cultural meaning has made Slam Jam — a diverse enterprise that includes distribution for Stüssy, Carhartt WIP and Nike — a powerful force in streetwear.


News & Analysis

How Palace Skateboards Broke America

"In the space of eight years, founder Lev Tanju 's brand has gone from being Supreme's scrappy London sibling to a worldwide cultural force."

News & Analysis

How Palace Skateboards Broke America

"In the space of eight years, founder Lev Tanju 's brand has gone from being Supreme's scrappy London sibling to a worldwide cultural force."


News & Analysis

How Facebook Groups Fill the Void Left by Streetwear Forums

"Facebook is fostering some of the most close-knit communities in sneaker and streetwear culture today."

News & Analysis

How Facebook Groups Fill the Void Left by Streetwear Forums

"Facebook is fostering some of the most close-knit communities in sneaker and streetwear culture today."


News & Analysis

"It's Not About Clothes": Bobby Hundreds Explains Why Streetwear Is a Culture Not an Industry

"Bobby Hundreds asks insiders, like Virgil Abloh, Jeff Staple, and Erik Brunetti, how they define streetwear."

News & Analysis

"It's Not About Clothes": Bobby Hundreds Explains Why Streetwear Is a Culture Not an Industry

"Bobby Hundreds asks insiders, like Virgil Abloh, Jeff Staple, and Erik Brunetti, how they define streetwear."


Luxury

LVMH-Supreme Acquisition Rumours Unfounded

Rumours on Thursday alleged that LVMH had acquired Supreme for $500 million, but the report was shot down by sources close to both companies.  

Luxury

LVMH-Supreme Acquisition Rumours Unfounded

Rumours on Thursday alleged that LVMH had acquired Supreme for $500 million, but the report was shot down by sources close to both companies.  


News & Analysis

Kith Hires Influencer Emily Oberg to Ramp Up Women’s Business

Tapping into her rabid following of streetwear enthusiasts, the former Complex on-camera anchor has been tasked with honing the female point of view for Ronnie Fieg's sneaker empire.

News & Analysis

Kith Hires Influencer Emily Oberg to Ramp Up Women’s Business

Tapping into her rabid following of streetwear enthusiasts, the former Complex on-camera anchor has been tasked with honing the female point of view for Ronnie Fieg's sneaker empire.


News & Analysis

The 14-Year-Olds Spending Thousands On Streetwear

"These kids are dressed in head-to-toe designer, with wardrobes rivalling people twice their age. How did we get to this point?"

News & Analysis

The 14-Year-Olds Spending Thousands On Streetwear

"These kids are dressed in head-to-toe designer, with wardrobes rivalling people twice their age. How did we get to this point?"


News & Analysis

This Man Is Covertly Bringing Streetwear Culture to China

"Last summer, Hu Peng opened The Roots, his own personal Supreme boutique, in an understated, glass-fronted Sanlitun storefront that wouldn't be out

News & Analysis

This Man Is Covertly Bringing Streetwear Culture to China

"Last summer, Hu Peng opened The Roots, his own personal Supreme boutique, in an understated, glass-fronted Sanlitun storefront that wouldn't be out


Luxury

How Gosha Rubchinskiy and Adidas Are Refashioning Football

BoF can exclusively reveal the thinking behind Gosha Rubchinskiy’s new multi-season partnership with Adidas Football, launched Thursday in the Russian exclave of Kaliningrad, amidst growing geopolitical tensions.

Luxury

How Gosha Rubchinskiy and Adidas Are Refashioning Football

BoF can exclusively reveal the thinking behind Gosha Rubchinskiy’s new multi-season partnership with Adidas Football, launched Thursday in the Russian exclave of Kaliningrad, amidst growing geopolitical tensions.


News & Analysis

A look inside Sneaker Con, the “Greatest Sneaker Show on Earth”

"Twenty-thousand people gathered at New York City’s Javits Center for Sneaker Con earlier this month to buy, sell, and swap."

News & Analysis

A look inside Sneaker Con, the “Greatest Sneaker Show on Earth”

"Twenty-thousand people gathered at New York City’s Javits Center for Sneaker Con earlier this month to buy, sell, and swap."


Retail

Will Luxury Streetwear Get Millennials Into Department Stores?

BoF examines how luxury department stores are teaming up with urban labels like Kith and Off-White to tap millennial spending and open new sales channels.

Retail

Will Luxury Streetwear Get Millennials Into Department Stores?

BoF examines how luxury department stores are teaming up with urban labels like Kith and Off-White to tap millennial spending and open new sales channels.