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Beauty

The Secret to Giving an Old Beauty Brand a New Look

In a beauty market obsessed with new, younger labels often have the advantage. But a set of older brands are doubling-down on their legacies via retail spaces, redesigns and reeducation to secure future growth.

Beauty

The Secret to Giving an Old Beauty Brand a New Look

In a beauty market obsessed with new, younger labels often have the advantage. But a set of older brands are doubling-down on their legacies via retail spaces, redesigns and reeducation to secure future growth.


Retail

How Retailers Are Bracing for a Potentially Grim Year

Facing uncertainty around tariffs and fears of a potential recession, the strongest and weakest fashion companies alike have issued a cautious outlook for 2025. Even so, low consumer confidence does not guarantee a pullback from spending. For the savviest players, there is still room for growth.

Retail

How Retailers Are Bracing for a Potentially Grim Year

Facing uncertainty around tariffs and fears of a potential recession, the strongest and weakest fashion companies alike have issued a cautious outlook for 2025. Even so, low consumer confidence does not guarantee a pullback from spending. For the savviest players, there is still room for growth.


Direct-to-Consumer

Tecovas Brings Its Cowboy Chic to New York

The western wear brand, known for its swanky cowboy boots, is opening a 4,500-square-foot outpost in SoHo amid a broader retail expansion as it seeks to reach $1 billion in sales by 2030.

Direct-to-Consumer

Tecovas Brings Its Cowboy Chic to New York

The western wear brand, known for its swanky cowboy boots, is opening a 4,500-square-foot outpost in SoHo amid a broader retail expansion as it seeks to reach $1 billion in sales by 2030.


Retail

Revolve Will Test Its Offline Muscle With New LA Store

After opening its first store in Aspen last year, the retailer is continuing its slow push into brick-and-mortar as e-commerce growth slows and shoppers look to buy in person.

Retail

Revolve Will Test Its Offline Muscle With New LA Store

After opening its first store in Aspen last year, the retailer is continuing its slow push into brick-and-mortar as e-commerce growth slows and shoppers look to buy in person.


Beauty

Can You Sell Sexual Wellness Without Sex?

The once-promising sector is now facing setbacks in the US. As mainstream retailers retreat and social media censorship restricts digital marketing, brands are rethinking their approach to retail partnerships and are finding creative ways to navigate the shift towards cultural conservatism.

Beauty

Can You Sell Sexual Wellness Without Sex?

The once-promising sector is now facing setbacks in the US. As mainstream retailers retreat and social media censorship restricts digital marketing, brands are rethinking their approach to retail partnerships and are finding creative ways to navigate the shift towards cultural conservatism.


Beauty

A TikTok-Famous Brand Gets Ready for Life Offline

Liverpool-based mass cosmetics brand Made by Mitchell was on the brink of closure when TikTok Shop made it a star. Now it has its sights set on making a splash in wholesale, too.

Beauty

A TikTok-Famous Brand Gets Ready for Life Offline

Liverpool-based mass cosmetics brand Made by Mitchell was on the brink of closure when TikTok Shop made it a star. Now it has its sights set on making a splash in wholesale, too.


Beauty

The Beauty Slowdown, Explained

The four biggest beauty conglomerates all recently reported disappointing sales, and consumers are tiring even of once white-hot brands like Cerave and Drunk Elephant. A rebound will require agility and adjusted expectations.

Beauty

The Beauty Slowdown, Explained

The four biggest beauty conglomerates all recently reported disappointing sales, and consumers are tiring even of once white-hot brands like Cerave and Drunk Elephant. A rebound will require agility and adjusted expectations.


Direct-to-Consumer

How Brands Can Make It Easier for Consumers to Shop Everywhere

Linking online and offline selling channels increases the odds of turning fickle shoppers into a loyal following.

Direct-to-Consumer

How Brands Can Make It Easier for Consumers to Shop Everywhere

Linking online and offline selling channels increases the odds of turning fickle shoppers into a loyal following.


Beauty

How to Get Into — And Stay In — Sephora

Top retailers like Sephora, Ulta Beauty and Target have kingmaking power in the beauty industry. Securing a spot and ensuring it goes off with a bang are becoming even more complex endeavours.

Beauty

How to Get Into — And Stay In — Sephora

Top retailers like Sephora, Ulta Beauty and Target have kingmaking power in the beauty industry. Securing a spot and ensuring it goes off with a bang are becoming even more complex endeavours.


Workplace & Talent

Can Fashion Be Inclusive Without Saying ‘DEI’?

Brands, retailers and their employees are negotiating a new approach to diversity, equity and inclusion initiatives for the Trump era — and that often means avoiding the term itself.

Workplace & Talent

Can Fashion Be Inclusive Without Saying ‘DEI’?

Brands, retailers and their employees are negotiating a new approach to diversity, equity and inclusion initiatives for the Trump era — and that often means avoiding the term itself.


Beauty

Why Drugstores Still Aren’t Beauty Hubs

American pharmacies once aimed to transform their stores into beauty destinations, but after years of unmet promises and underwhelming results, beauty brands are reconsidering their reliance on the drugstore and are exploring different avenues for growth.

Beauty

Why Drugstores Still Aren’t Beauty Hubs

American pharmacies once aimed to transform their stores into beauty destinations, but after years of unmet promises and underwhelming results, beauty brands are reconsidering their reliance on the drugstore and are exploring different avenues for growth.


Partner Content

Inside the Fashion Opportunity in Dubai

Working with Dubai Design District and leveraging proprietary data from BoF’s data think tank, BoF Insights, this white paper explores the commercial and creative opportunities in the city of Dubai for fashion and luxury businesses looking to optimise and expand their presence, reach and operations in the region.

Partner Content

Inside the Fashion Opportunity in Dubai

Working with Dubai Design District and leveraging proprietary data from BoF’s data think tank, BoF Insights, this white paper explores the commercial and creative opportunities in the city of Dubai for fashion and luxury businesses looking to optimise and expand their presence, reach and operations in the region.