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Retail

How Banana Republic Became a Bright Spot in Gap Inc.’s Portfolio

The mall retailer saw sales rise after swapping generic office clothes for a stronger point-of-view inspired by its safari-themed origins. The new look wasn’t for everyone – and that was the point.

Retail

How Banana Republic Became a Bright Spot in Gap Inc.’s Portfolio

The mall retailer saw sales rise after swapping generic office clothes for a stronger point-of-view inspired by its safari-themed origins. The new look wasn’t for everyone – and that was the point.


Retail

Why Kate Spade Doesn’t Need a Creative Director

Under CEO Liz Fraser, the Tapestry-owned handbag brand has hired two new designers and plans to expand its lifestyle offerings once again.

Retail

Why Kate Spade Doesn’t Need a Creative Director

Under CEO Liz Fraser, the Tapestry-owned handbag brand has hired two new designers and plans to expand its lifestyle offerings once again.


Technology

How Fashion’s Relationship With Buy Now, Pay Later Is Changing

Retailers signed on with buy now pay later services to draw new shoppers and convince them to spend more. Some are having second thoughts about what happens to those customers’ data once they click purchase.

Technology

How Fashion’s Relationship With Buy Now, Pay Later Is Changing

Retailers signed on with buy now pay later services to draw new shoppers and convince them to spend more. Some are having second thoughts about what happens to those customers’ data once they click purchase.


China

Where to Invest in China

Luxury brands are optimising their store networks in the mainland to better target shoppers in both unconventional and prime locations amid an increasingly worrying outlook.

China

Where to Invest in China

Luxury brands are optimising their store networks in the mainland to better target shoppers in both unconventional and prime locations amid an increasingly worrying outlook.


Retail

The J.Crew Comeback Starts Now

With its new menswear collection under creative director Brendon Babenzien, the retailer has its best shot in years at returning to the fashion zeitgeist.

Retail

The J.Crew Comeback Starts Now

With its new menswear collection under creative director Brendon Babenzien, the retailer has its best shot in years at returning to the fashion zeitgeist.


Retail

Fashion Magazine and Brand 032c Opens Berlin Store

The publication, which also created its first ready-to-wear line in 2018, will open its first stand-alone retail space on Saturday, July 23, at 11 am CET.

Retail

Fashion Magazine and Brand 032c Opens Berlin Store

The publication, which also created its first ready-to-wear line in 2018, will open its first stand-alone retail space on Saturday, July 23, at 11 am CET.


Retail

BoF LIVE | How to Navigate the Return of Wholesale

A panel of experts discuss how to work with third-party retailers and why since the pandemic pivot to e-commerce its easier than ever.

Retail

BoF LIVE | How to Navigate the Return of Wholesale

A panel of experts discuss how to work with third-party retailers and why since the pandemic pivot to e-commerce its easier than ever.


Retail

Why Fashion’s Inventory Problem Is Back (And How to Solve It)

A combination of shipping delays and misjudging consumer demand has caused stockpiles to come roaring back. Retailers are using discounts and more creative measures to bring them back down.

Retail

Why Fashion’s Inventory Problem Is Back (And How to Solve It)

A combination of shipping delays and misjudging consumer demand has caused stockpiles to come roaring back. Retailers are using discounts and more creative measures to bring them back down.


Luxury

Thom Browne’s Path to $500 Million, 500 Square Feet at a Time

The Zegna-owned brand seeks to double sales to over $500 million from $230 million in 2021 while maintaining its insider cachet. CEO Rodrigo Bazan sees opening intimate boutiques in offbeat locations as a path to keep growing in a luxury market dominated by European giants.

Luxury

Thom Browne’s Path to $500 Million, 500 Square Feet at a Time

The Zegna-owned brand seeks to double sales to over $500 million from $230 million in 2021 while maintaining its insider cachet. CEO Rodrigo Bazan sees opening intimate boutiques in offbeat locations as a path to keep growing in a luxury market dominated by European giants.


Marketing

Why Nordstrom Appears to Be Pivoting Away From Influencers

Influencers helped turn Nordstrom’s annual Anniversary Sale into a major moment for the department store. This year, the retailer is leaning less on social media marketing, and some creators say they’re downplaying what was once their biggest moneymaker.

Marketing

Why Nordstrom Appears to Be Pivoting Away From Influencers

Influencers helped turn Nordstrom’s annual Anniversary Sale into a major moment for the department store. This year, the retailer is leaning less on social media marketing, and some creators say they’re downplaying what was once their biggest moneymaker.


Luxury

Tommy Hilfiger Is Returning to New York Fashion Week in September

The brand will show its fall 2022 collection in Brooklyn, marking its first runway show since the pandemic began. It will also be livestreamed on Roblox.

Luxury

Tommy Hilfiger Is Returning to New York Fashion Week in September

The brand will show its fall 2022 collection in Brooklyn, marking its first runway show since the pandemic began. It will also be livestreamed on Roblox.


Sports

Explainer — Why the Menswear Market Is on Fire

From casualisation to the decline of streetwear, BoF unpacks what’s driving the “unprecedented” boom in the men’s market.

Sports

Explainer — Why the Menswear Market Is on Fire

From casualisation to the decline of streetwear, BoF unpacks what’s driving the “unprecedented” boom in the men’s market.