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Sports

How to Break Into Wholesale

Emerging labels can catch the eyes of inundated buyers through savvy pitching, leveraging relationships with celebrity fans and compelling social-media profiles.

Sports

How to Break Into Wholesale

Emerging labels can catch the eyes of inundated buyers through savvy pitching, leveraging relationships with celebrity fans and compelling social-media profiles.


Direct-to-Consumer

Why the New Guard of Digital Brands Are Embracing Wholesale

When even Glossier and Allbirds are signing deals with multi-brand retailers, it’s clear the go-it-alone era is over. Here’s how some new brands are building wholesale into their business plan from the get-go.

Direct-to-Consumer

Why the New Guard of Digital Brands Are Embracing Wholesale

When even Glossier and Allbirds are signing deals with multi-brand retailers, it’s clear the go-it-alone era is over. Here’s how some new brands are building wholesale into their business plan from the get-go.


Sports

Inside Gymshark’s First Store

The activewear brand, which has seen sales spike online, is opening its first physical location, in London.

Sports

Inside Gymshark’s First Store

The activewear brand, which has seen sales spike online, is opening its first physical location, in London.


Retail

How to Plan Your Retail Footprint

For up-and-coming brands, a few small, cleverly designed stores in the right locations can have a bigger impact than a giant flagship

Retail

How to Plan Your Retail Footprint

For up-and-coming brands, a few small, cleverly designed stores in the right locations can have a bigger impact than a giant flagship


Direct-to-Consumer

How In-Store Services Help DTC Brands Win at Brick-and-Mortar

A growing number of direct-to-consumer brands have found a winning retail formula by putting a modern spin on routine services such as piercings and eye exams.

Direct-to-Consumer

How In-Store Services Help DTC Brands Win at Brick-and-Mortar

A growing number of direct-to-consumer brands have found a winning retail formula by putting a modern spin on routine services such as piercings and eye exams.


News & Analysis

The Fashion Fallout From the UK’s Wild Week, Explained

UK Chancellor Kwasi Kwarteng’s mini-budget threw the country’s financial markets into a tailspin, and fashion is feeling the effects.

News & Analysis

The Fashion Fallout From the UK’s Wild Week, Explained

UK Chancellor Kwasi Kwarteng’s mini-budget threw the country’s financial markets into a tailspin, and fashion is feeling the effects.


Retail

BoF LIVE | Can On Set a New Pace for Sportswear?

A panel of experts discuss how On has transformed its unconventional performance-running shoes into one of the world’s most recognisable footwear brands.

Retail

BoF LIVE | Can On Set a New Pace for Sportswear?

A panel of experts discuss how On has transformed its unconventional performance-running shoes into one of the world’s most recognisable footwear brands.


Retail

What Nordstrom’s ‘Poison Pill’ Says About the State of US Department Stores

The Seattle-based retailer made headlines this week with a shareholder plan that would fend off hostile takeovers. But unwanted suitors may be the least of its problems.

Retail

What Nordstrom’s ‘Poison Pill’ Says About the State of US Department Stores

The Seattle-based retailer made headlines this week with a shareholder plan that would fend off hostile takeovers. But unwanted suitors may be the least of its problems.


Retail

The Debrief | Inside Banana Republic’s Bid to Regain Relevance

BoF’s retail correspondent Cathaleen Chen joins The Debrief to discuss how the mall brand plotted a turnaround that’s starting to pay off.

Retail

The Debrief | Inside Banana Republic’s Bid to Regain Relevance

BoF’s retail correspondent Cathaleen Chen joins The Debrief to discuss how the mall brand plotted a turnaround that’s starting to pay off.


Sports

Case Study | Can On Set a New Pace for Sportswear?

On hasn’t taken long to turn its unconventional performance-running shoes into one of the world’s most recognisable footwear brands. The Swiss company, launched in 2010, has won credibility with the running elite while cultivating a loyal fashion fanbase, with support from tennis star Roger Federer.

Sports

Case Study | Can On Set a New Pace for Sportswear?

On hasn’t taken long to turn its unconventional performance-running shoes into one of the world’s most recognisable footwear brands. The Swiss company, launched in 2010, has won credibility with the running elite while cultivating a loyal fashion fanbase, with support from tennis star Roger Federer.


Retail

Why the Retail Renaissance Can’t Last Forever

Rents plummeted during the pandemic, allowing brands to open thousands of new stores this year. But on the hottest streets, the deals are over and bidding wars have begun.

Retail

Why the Retail Renaissance Can’t Last Forever

Rents plummeted during the pandemic, allowing brands to open thousands of new stores this year. But on the hottest streets, the deals are over and bidding wars have begun.


Luxury

Case Study | Inside the $7 Billion Dior Phenomenon

How did a 75-year-old brand triple its revenues in just four years? By overhauling its commercial offer, racing into e-commerce and investing in spectacular flagships, Christian Dior Couture has radically accelerated its business, transforming itself into “a homegrown Chanel challenger within LVMH.”

Luxury

Case Study | Inside the $7 Billion Dior Phenomenon

How did a 75-year-old brand triple its revenues in just four years? By overhauling its commercial offer, racing into e-commerce and investing in spectacular flagships, Christian Dior Couture has radically accelerated its business, transforming itself into “a homegrown Chanel challenger within LVMH.”