Skip to main content

stores

Direct-to-Consumer

How Amazon Fits Into the New DTC Playbook

Digital brands that once steered clear of Amazon are more open to selling on the marketplace, as the e-commerce slowdown and rising marketing costs makes it harder to find customers on their own.

Direct-to-Consumer

How Amazon Fits Into the New DTC Playbook

Digital brands that once steered clear of Amazon are more open to selling on the marketplace, as the e-commerce slowdown and rising marketing costs makes it harder to find customers on their own.


Global Markets

Capturing Fashion’s Growth Potential in the Middle East

Brands will need to sharpen personalisation to remain attractive to the Middle East’s “increasingly assertive” shoppers, says the Dubai-based luxury group’s president in this State of Fashion 2023 interview.

Global Markets

Capturing Fashion’s Growth Potential in the Middle East

Brands will need to sharpen personalisation to remain attractive to the Middle East’s “increasingly assertive” shoppers, says the Dubai-based luxury group’s president in this State of Fashion 2023 interview.


Technology

Case Study | How to Take the Friction Out of Commerce

Tools and services are helping fashion and beauty industries stem the billions of dollars they reportedly lose due to abandoned carts by taking the friction out of the checkout stage, online and off.

Technology

Case Study | How to Take the Friction Out of Commerce

Tools and services are helping fashion and beauty industries stem the billions of dollars they reportedly lose due to abandoned carts by taking the friction out of the checkout stage, online and off.


Direct-to-Consumer

Allbirds Co-CEO On Why DTC Brands Are Going Multichannel

Today, running an online business requires more than just a Shopify storefront and ads on social media, explains Allbirds co-founder and co-CEO in an interview for The State of Fashion 2023.

Direct-to-Consumer

Allbirds Co-CEO On Why DTC Brands Are Going Multichannel

Today, running an online business requires more than just a Shopify storefront and ads on social media, explains Allbirds co-founder and co-CEO in an interview for The State of Fashion 2023.


Sports

Nike’s Jordan Brand to Open First Flagship in Milan

Nike’s Jordan brand, created in collaboration with NBA All-Star Michael Jordan, is set to open its first dedicated retail flagship in Milan later this month.

Sports

Nike’s Jordan Brand to Open First Flagship in Milan

Nike’s Jordan brand, created in collaboration with NBA All-Star Michael Jordan, is set to open its first dedicated retail flagship in Milan later this month.


Partner Content

Unpacking the Amazon Ads Opportunity for Fashion

BoF sits down with Tanner Elton, Amazon VP of US Advertising Sales, to discover how fashion brands can effectively market with Amazon Ads.

Partner Content

Unpacking the Amazon Ads Opportunity for Fashion

BoF sits down with Tanner Elton, Amazon VP of US Advertising Sales, to discover how fashion brands can effectively market with Amazon Ads.


Global Markets

The African Fashion Hub Punching Above Its Weight

Ivory Coast is home to fashion businesses focused on international investment and regional trade that one might expect to find in larger countries on the continent.

Global Markets

The African Fashion Hub Punching Above Its Weight

Ivory Coast is home to fashion businesses focused on international investment and regional trade that one might expect to find in larger countries on the continent.


Partner Content

How Experiential Retail Tactics Are Evolving and the Power of Scent

Last week, BoF and Integra Fragrances invited executives from the likes of Kering, Armani, Sunnei, Ginori and La Double J to discover how experiential retail is evolving and the growing significance of scent and sensory marketing.

Partner Content

How Experiential Retail Tactics Are Evolving and the Power of Scent

Last week, BoF and Integra Fragrances invited executives from the likes of Kering, Armani, Sunnei, Ginori and La Double J to discover how experiential retail is evolving and the growing significance of scent and sensory marketing.


Global Markets

Examining Qatar’s Fashion Hub Ambitions

Doha has attracted major fashion retail investment ahead of this month’s FIFA World Cup but the Qatari capital’s ability to attract overseas shoppers long-term remains uncertain.

Global Markets

Examining Qatar’s Fashion Hub Ambitions

Doha has attracted major fashion retail investment ahead of this month’s FIFA World Cup but the Qatari capital’s ability to attract overseas shoppers long-term remains uncertain.


Workplace & Talent

Advice From Fashion CEOs on Leading in a Recession

The pandemic aftermath, a lingering labour shortage and impending recession have created a challenging equation for fashion and retail leaders who must strike a delicate balance to come out ahead.

Workplace & Talent

Advice From Fashion CEOs on Leading in a Recession

The pandemic aftermath, a lingering labour shortage and impending recession have created a challenging equation for fashion and retail leaders who must strike a delicate balance to come out ahead.


Retail

How to Approach Promotions This Holiday Season

Retailers sitting on piles of unsold merchandise have little choice but to ramp up discounts. But there’s a right way and a wrong way to attract bargain hunters.

Retail

How to Approach Promotions This Holiday Season

Retailers sitting on piles of unsold merchandise have little choice but to ramp up discounts. But there’s a right way and a wrong way to attract bargain hunters.


Partner Content

Reimagining the Returns Process to Unlock Growth

BoF sits with Andrew Pease, senior growth director at Happy Returns, and consumer psychologist Kate Nightingale, to hear how companies can transform returns from customer pain point to growth opportunity.

Partner Content

Reimagining the Returns Process to Unlock Growth

BoF sits with Andrew Pease, senior growth director at Happy Returns, and consumer psychologist Kate Nightingale, to hear how companies can transform returns from customer pain point to growth opportunity.