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Beauty

Case Study | Building an Effective Loyalty Programme

Serving as the 'heartbeat' for brands and retailers that deploy them with the right rewards, loyalty programmes incentivise repeat purchases, boost customer lifetime value and provide businesses with invaluable data for personalised marketing. But brands need to balance costs and benefits while creating a programme that supports their goals, maintains brand equity and keeps users engaged.

Beauty

Case Study | Building an Effective Loyalty Programme

Serving as the 'heartbeat' for brands and retailers that deploy them with the right rewards, loyalty programmes incentivise repeat purchases, boost customer lifetime value and provide businesses with invaluable data for personalised marketing. But brands need to balance costs and benefits while creating a programme that supports their goals, maintains brand equity and keeps users engaged.


Partner Content

How Emerging Travel Trends Are Informing July’s Expansion Strategy

As global travel flows return to pre-pandemic levels, luggage brand July is evolving its offering, placing the needs of new consumers at the centre of its strategy. BoF speaks to co-founder and director Athan Didaskalou to learn more.

Partner Content

How Emerging Travel Trends Are Informing July’s Expansion Strategy

As global travel flows return to pre-pandemic levels, luggage brand July is evolving its offering, placing the needs of new consumers at the centre of its strategy. BoF speaks to co-founder and director Athan Didaskalou to learn more.


Retail

Promising Signs for Macy’s Turnaround

Sales fell in the retailer’s first quarter, but were up at 50 stores where new ideas are being tested. CEO Tony Spring tells BoF he’s just getting started.

Retail

Promising Signs for Macy’s Turnaround

Sales fell in the retailer’s first quarter, but were up at 50 stores where new ideas are being tested. CEO Tony Spring tells BoF he’s just getting started.


Beauty

Beautycounter’s Biggest Obstacle to a Relaunch: Its Own Salespeople

In 2021, the pioneering clean beauty brand sold for $1 billion. Three years later, it was bought out of foreclosure by its founder, without a clear timeline for relaunching.

Beauty

Beautycounter’s Biggest Obstacle to a Relaunch: Its Own Salespeople

In 2021, the pioneering clean beauty brand sold for $1 billion. Three years later, it was bought out of foreclosure by its founder, without a clear timeline for relaunching.


Beauty

Contact Sports Shutters After One Year in Business

The sports-themed sex shop has laid off staff and is managing unsold inventory, but founder Justin Kerzner says sexual wellness has a future in physical retail.

Beauty

Contact Sports Shutters After One Year in Business

The sports-themed sex shop has laid off staff and is managing unsold inventory, but founder Justin Kerzner says sexual wellness has a future in physical retail.


Workplace & Talent

Fixing Retail’s Sales Floor to C-Suite Pipeline

Fashion retailers are promoting fewer store employees into corporate roles, missing out on key expertise and diversity as a result.

Workplace & Talent

Fixing Retail’s Sales Floor to C-Suite Pipeline

Fashion retailers are promoting fewer store employees into corporate roles, missing out on key expertise and diversity as a result.


Beauty

Inside the Indian Beauty Retail Wars

The battle for exclusive international beauty launches is intensifying as Nykaa, Tira and more set their eyes on expansion.

Beauty

Inside the Indian Beauty Retail Wars

The battle for exclusive international beauty launches is intensifying as Nykaa, Tira and more set their eyes on expansion.


Beauty

The Scent Firms Hacking the Retail Experience

As in-person retail continues to recover, store owners and marketers are working hard to press the main advantage analogue shopping has over digital: its appeal to all the senses.

Beauty

The Scent Firms Hacking the Retail Experience

As in-person retail continues to recover, store owners and marketers are working hard to press the main advantage analogue shopping has over digital: its appeal to all the senses.


Entrepreneurship

JW Pei’s Bags Are a Hit With Celebrities. Can They Catch on With Everyone Else?

The Los Angeles-based accessories label has been a well-kept secret in the industry, but founders Yang Pei and Stephanie Li are hoping to change that through new acquisitions, opening brick-and-mortar stores and using AI to speed up the design and production process.

Entrepreneurship

JW Pei’s Bags Are a Hit With Celebrities. Can They Catch on With Everyone Else?

The Los Angeles-based accessories label has been a well-kept secret in the industry, but founders Yang Pei and Stephanie Li are hoping to change that through new acquisitions, opening brick-and-mortar stores and using AI to speed up the design and production process.


Beauty

Beauty E-Commerce Is Broken

Once thought of as long-term disruptors who would change the way we shop forever, multi-brand online retailers that sell cosmetics, skincare, fragrance and more are facing multiple headwinds.

Beauty

Beauty E-Commerce Is Broken

Once thought of as long-term disruptors who would change the way we shop forever, multi-brand online retailers that sell cosmetics, skincare, fragrance and more are facing multiple headwinds.


Workplace & Talent

How Retail Store Employees Should Upskill Today

The nature of working in retail is changing at pace as the purpose of stores continues to evolve. BoF Careers examines how in-store employees can hone and develop their skill sets for success in retail or its adjacent industries, sharing expertise from retail leaders and fashion executives who began their careers on the shop floor.

Workplace & Talent

How Retail Store Employees Should Upskill Today

The nature of working in retail is changing at pace as the purpose of stores continues to evolve. BoF Careers examines how in-store employees can hone and develop their skill sets for success in retail or its adjacent industries, sharing expertise from retail leaders and fashion executives who began their careers on the shop floor.


Direct-to-Consumer

Why Mergers Might Be the Next Wave of DTC Exits

Apparel brands Knot Standard and Billy Reid are teaming up in a move investors say we may see more of as fashion start-ups seek alternative funding routes to grow their businesses.

Direct-to-Consumer

Why Mergers Might Be the Next Wave of DTC Exits

Apparel brands Knot Standard and Billy Reid are teaming up in a move investors say we may see more of as fashion start-ups seek alternative funding routes to grow their businesses.