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Beauty

How Crown Affair Became the Queen of It-Girl Hair Care

Dianna Cohen and Elaine Choi have built an insider favourite haircare label with signature products like the hair towel and brush-applied dry shampoo. Armed with a new funding round, they want to bring the brand to the masses.

Beauty

How Crown Affair Became the Queen of It-Girl Hair Care

Dianna Cohen and Elaine Choi have built an insider favourite haircare label with signature products like the hair towel and brush-applied dry shampoo. Armed with a new funding round, they want to bring the brand to the masses.


Retail

The Live Shopping Boom Doesn’t Stop with TikTok

TikTok helped bolster the adoption of live shopping outside of China, but brands and experts say the concept will only get bigger in the US even amid uncertainty about the future of the ByteDance-owned app.

Retail

The Live Shopping Boom Doesn’t Stop with TikTok

TikTok helped bolster the adoption of live shopping outside of China, but brands and experts say the concept will only get bigger in the US even amid uncertainty about the future of the ByteDance-owned app.


Sports

Running’s Big Fashion Opportunity

The explosive growth of running has created a competitive space where new and old running brands must figure out distinct ways to reach consumers who see running as a lifestyle rather than just sport.

Sports

Running’s Big Fashion Opportunity

The explosive growth of running has created a competitive space where new and old running brands must figure out distinct ways to reach consumers who see running as a lifestyle rather than just sport.


Direct-to-Consumer

Fashion’s Most Anticipated M&A Hot Spots in 2025

As the year’s M&A wave starts with once-hot legacy labels finding new owners, while buzzy start-ups hold out for higher valuations, BoF breaks down the types of acquisition targets the industry will likely see this year and the stakes for those potential deals.

Direct-to-Consumer

Fashion’s Most Anticipated M&A Hot Spots in 2025

As the year’s M&A wave starts with once-hot legacy labels finding new owners, while buzzy start-ups hold out for higher valuations, BoF breaks down the types of acquisition targets the industry will likely see this year and the stakes for those potential deals.


Beauty

Big Beauty Brands Embrace AI Skin Analysis

Beiersdorf, Clarins and L’Oréal are among the beauty companies betting big on the technology as AI mania continues and its capabilities grow.

Beauty

Big Beauty Brands Embrace AI Skin Analysis

Beiersdorf, Clarins and L’Oréal are among the beauty companies betting big on the technology as AI mania continues and its capabilities grow.


Direct-to-Consumer

What Comes After a Brand Hits $100 Million in Sales?

Labels that crossed the nine figure sales mark despite tougher market conditions are blending new and old school brand-building tactics to create long-lasting legacies as they move beyond that number.

Direct-to-Consumer

What Comes After a Brand Hits $100 Million in Sales?

Labels that crossed the nine figure sales mark despite tougher market conditions are blending new and old school brand-building tactics to create long-lasting legacies as they move beyond that number.


Retail

Fashion’s Big Opportunity in Reselling the Unsellable

Software platforms that help fashion brands turn slightly damaged returned goods into new sales are taking off as more companies look to transform online returns from a persistent dilemma into a source for profitable growth.

Retail

Fashion’s Big Opportunity in Reselling the Unsellable

Software platforms that help fashion brands turn slightly damaged returned goods into new sales are taking off as more companies look to transform online returns from a persistent dilemma into a source for profitable growth.


Beauty

Korean-American Brands Lean Back Into K-Beauty

TikTok’s K-beauty obsession has inspired brands like Glow Recipe, Then I Met You and Peach & Lily to embrace their Korean beauty origins as international retailers renew their interest in the category.

Beauty

Korean-American Brands Lean Back Into K-Beauty

TikTok’s K-beauty obsession has inspired brands like Glow Recipe, Then I Met You and Peach & Lily to embrace their Korean beauty origins as international retailers renew their interest in the category.


Retail

Why Men’s Retail Is Booming in Manhattan

Young menswear and streetwear brands are opening stores across downtown Manhattan at a moment when young consumers are eager for in-person shopping, social-media marketing feels stale and menswear customers are looking for new options.

Retail

Why Men’s Retail Is Booming in Manhattan

Young menswear and streetwear brands are opening stores across downtown Manhattan at a moment when young consumers are eager for in-person shopping, social-media marketing feels stale and menswear customers are looking for new options.


Luxury

Altuzarra Nabs Investment From New Venture Fund P180

The 16-year-old womenswear label is partnering with the investment firm to ramp up its direct-to-consumer business.

Luxury

Altuzarra Nabs Investment From New Venture Fund P180

The 16-year-old womenswear label is partnering with the investment firm to ramp up its direct-to-consumer business.


Luxury

Why Fashion Is Maxing Out on Minimalism

The Row’s success – including a recent investment from the families behind Chanel and L’Oréal at a unicorn valuation – is the most prestigious example of a rising generation of women-led independent brands that sell minimalist, approachably chic clothes. Some of them have billion-dollar aspirations of their own.

Luxury

Why Fashion Is Maxing Out on Minimalism

The Row’s success – including a recent investment from the families behind Chanel and L’Oréal at a unicorn valuation – is the most prestigious example of a rising generation of women-led independent brands that sell minimalist, approachably chic clothes. Some of them have billion-dollar aspirations of their own.


Beauty

Exclusive: L Catterton Invests in British Fragrance Brand Vyrao

The niche brand, founded by former fashion buyer Yasmin Sewell, has closed its second round of funding with Manzanita Capital and Estée Lauder’s corporate venture capital arm also participating.

Beauty

Exclusive: L Catterton Invests in British Fragrance Brand Vyrao

The niche brand, founded by former fashion buyer Yasmin Sewell, has closed its second round of funding with Manzanita Capital and Estée Lauder’s corporate venture capital arm also participating.