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News & Analysis

Western Brands Get a Feel for Chinese Customers’ Needs on WeChat

"Starbucks, one of the first US brands to run a campaign on WeChat, asked its followers there to tell the company what mood they were in by messaging

News & Analysis

Western Brands Get a Feel for Chinese Customers’ Needs on WeChat

"Starbucks, one of the first US brands to run a campaign on WeChat, asked its followers there to tell the company what mood they were in by messaging


News & Analysis

I’m Still Waiting for My Phone to Become My Wallet

"During the sweltering heat wave earlier this month, it seemed too hot to wear much, carry much or do much of anything at all. Every time I left the

News & Analysis

I’m Still Waiting for My Phone to Become My Wallet

"During the sweltering heat wave earlier this month, it seemed too hot to wear much, carry much or do much of anything at all. Every time I left the

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