Nike is experiencing its worst slump in a decade, even as its competitors thrive. Insiders, athletes and fans pin the blame on changes made over the last few years that led to stalling innovation, disruptive restructurings and uninspired marketing.
Nike is experiencing its worst slump in a decade, even as its competitors thrive. Insiders, athletes and fans pin the blame on changes made over the last few years that led to stalling innovation, disruptive restructurings and uninspired marketing.
After discounting its listing, the sportswear group, which also owns Arc’teryx and Wilson, became the latest big fashion company to confront the tepid US IPO market.
After discounting its listing, the sportswear group, which also owns Arc’teryx and Wilson, became the latest big fashion company to confront the tepid US IPO market.
Athletes aren’t solely ballplayers any more – they are runway models, fashion entrepreneurs and, now, beauty trendsetters.
Athletes aren’t solely ballplayers any more – they are runway models, fashion entrepreneurs and, now, beauty trendsetters.
Woods has been linked with American golf brand Taylor Made since December, when the company filed a trademark for apparel, accessories and equipment, under the name ‘Sunday Red.’
Woods has been linked with American golf brand Taylor Made since December, when the company filed a trademark for apparel, accessories and equipment, under the name ‘Sunday Red.’
It’s not just sports superstars sitting front row at fashion week. Today, luxury labels are looking to work with emerging athletes from niche sports, giving rise to new dealmakers who match brands with eager skateboarders, boxers and rugby players.
It’s not just sports superstars sitting front row at fashion week. Today, luxury labels are looking to work with emerging athletes from niche sports, giving rise to new dealmakers who match brands with eager skateboarders, boxers and rugby players.
The sportswear brand surpassed $1 billion in revenue in 2022, buoyed by soaring demand for its fashion-forward performance products, parent-company Amer Sports’ IPO filing revealed.
The sportswear brand surpassed $1 billion in revenue in 2022, buoyed by soaring demand for its fashion-forward performance products, parent-company Amer Sports’ IPO filing revealed.
The announcement comes after the sportswear giant said sales only rose 1 percent in the three months to Nov. 30.
The announcement comes after the sportswear giant said sales only rose 1 percent in the three months to Nov. 30.
The acclaimed stylist and costume designer will leave her post as creative director for women’s basketball, where she elevated the stature of the sport in high fashion.
The acclaimed stylist and costume designer will leave her post as creative director for women’s basketball, where she elevated the stature of the sport in high fashion.
As sportswear rivals jockey for position ahead of next year’s Paris Olympics, Adidas is aiming to stamp its brand on smaller events such as breaking, climbing, skateboarding and BMX.
As sportswear rivals jockey for position ahead of next year’s Paris Olympics, Adidas is aiming to stamp its brand on smaller events such as breaking, climbing, skateboarding and BMX.
Through six-figure events, influencer trips and merch releases, brands are betting big on F1′s hotly anticipated answer to the Super Bowl.
Through six-figure events, influencer trips and merch releases, brands are betting big on F1′s hotly anticipated answer to the Super Bowl.
Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.
Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.
Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.
Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.
Kering’s newly created jewellery division regroups Boucheron, Pomellato, Dodo and Qeelin brands as the company aims to pool resources. The conglomerate is also regrouping fashion brand reporting, shielding smaller labels from investor scrutiny.
Saks is moving towards exiting bankruptcy and tapped an additional $300 million of its Chapter 11 financing package.
War in the Middle East, the luxury industry’s fastest-growing market, threatens to delay a long-expected rebound in demand.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.
Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.
The German water filtration firm has acquired a minority stake in Hello Klean, which sells shower heads it claims mitigate the effects of hard water.
The new tool published by the climate-focused nonprofit aims to create a standardised benchmark across textile facilities to accelerate fashion’s efforts to decarbonise.