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Luxury

Dior, Louis Vuitton and Young Creators Take Centre Stage at Olympics Opening Ceremony

Fashion was in the spotlight as the Paris 2024 games opened with an awe-inspiring spectacle including a mock runway show, as well as performances by Lady Gaga, Aya Nakamura and Celine Dion.

Luxury

Dior, Louis Vuitton and Young Creators Take Centre Stage at Olympics Opening Ceremony

Fashion was in the spotlight as the Paris 2024 games opened with an awe-inspiring spectacle including a mock runway show, as well as performances by Lady Gaga, Aya Nakamura and Celine Dion.


Retail

Stéphane Ashpool on Fashion, Sports and the Paris Olympics | The BoF Podcast

The founder of Parisian streetwear label Pigalle sits down with BoF founder and editor-in-chief Imran Amed to discuss the journey that led him to designing Team France’s Olympic uniforms.

Retail

Stéphane Ashpool on Fashion, Sports and the Paris Olympics | The BoF Podcast

The founder of Parisian streetwear label Pigalle sits down with BoF founder and editor-in-chief Imran Amed to discuss the journey that led him to designing Team France’s Olympic uniforms.


Luxury

Kering, LVMH and Hermès Confront Luxury’s ‘Underconsumption’ Problem

All three companies will report results amid a sharp downturn in demand in key markets. That, plus the Olympics kick off in Paris.

Luxury

Kering, LVMH and Hermès Confront Luxury’s ‘Underconsumption’ Problem

All three companies will report results amid a sharp downturn in demand in key markets. That, plus the Olympics kick off in Paris.


Sports

The Technology Behind On’s Newest ‘Super Shoe’

The Swiss brand’s athletes have already been winning races using its new technology, LightSpray, which forms the basis of its latest racing sneaker, the $330 Cloudboom Strike LS.

Sports

The Technology Behind On’s Newest ‘Super Shoe’

The Swiss brand’s athletes have already been winning races using its new technology, LightSpray, which forms the basis of its latest racing sneaker, the $330 Cloudboom Strike LS.


Sports

Athletes Don’t Want Nike or Adidas Anymore. They Want Independence.

Young stars increasingly favour deals with lesser known brands that align with their personal values and allow them to play a bigger role, creatively and commercially.

Sports

Athletes Don’t Want Nike or Adidas Anymore. They Want Independence.

Young stars increasingly favour deals with lesser known brands that align with their personal values and allow them to play a bigger role, creatively and commercially.


Sports

Where Does Nike Go From Here?

With pressure mounting on CEO John Donahoe, the sportswear giant’s precise turnaround plan remains unclear. But the rehiring of Nike veteran Tom Peddie this week offered more clues on the brand’s direction.

Sports

Where Does Nike Go From Here?

With pressure mounting on CEO John Donahoe, the sportswear giant’s precise turnaround plan remains unclear. But the rehiring of Nike veteran Tom Peddie this week offered more clues on the brand’s direction.


Luxury

Op-Ed | LVMH Has Already Won Gold

Whoever brings home the medals at the Paris Olympics later this month, the French owner of Louis Vuitton and Dior will have a starring role in the games.

Luxury

Op-Ed | LVMH Has Already Won Gold

Whoever brings home the medals at the Paris Olympics later this month, the French owner of Louis Vuitton and Dior will have a starring role in the games.


Luxury

Ahead of the Olympics, France Ramps Up War on Fakes

Police crackdown on street merchants in Seine-Saint-Denis, where one in three lives in poverty according to French national statistics, has drawn criticism for pushing people already in economically precarious situations into further difficulty.

Luxury

Ahead of the Olympics, France Ramps Up War on Fakes

Police crackdown on street merchants in Seine-Saint-Denis, where one in three lives in poverty according to French national statistics, has drawn criticism for pushing people already in economically precarious situations into further difficulty.


Beauty

Why Milani Cosmetics Is Playing Sports

Ahead of the Paris Olympics this summer, the cosmetics label is rolling out a campaign starring WNBA star Sabrina Ionescu, gymnast Jordan Chiles, volleyball player Chiaka Ogbogu and weightlifter Mattie Rogers, becoming the latest beauty label to bet on the power of athletes.

Beauty

Why Milani Cosmetics Is Playing Sports

Ahead of the Paris Olympics this summer, the cosmetics label is rolling out a campaign starring WNBA star Sabrina Ionescu, gymnast Jordan Chiles, volleyball player Chiaka Ogbogu and weightlifter Mattie Rogers, becoming the latest beauty label to bet on the power of athletes.


Sports

Are Signature Sneakers Still Relevant?

After years of stagnation, the market for signature shoes from basketball stars is heating up again, boosted by a new generation of athletes and fresh challenges to Nike’s dominance from a resurgent Adidas and a host of Chinese brands like Anta and Li-Ning.

Sports

Are Signature Sneakers Still Relevant?

After years of stagnation, the market for signature shoes from basketball stars is heating up again, boosted by a new generation of athletes and fresh challenges to Nike’s dominance from a resurgent Adidas and a host of Chinese brands like Anta and Li-Ning.


Sports

The Rise of Sportswear’s Challenger Brands, in Four Charts

Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon.

Sports

The Rise of Sportswear’s Challenger Brands, in Four Charts

Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon.


Beauty

Beauty’s Opportunity in Women’s Sports

With the Paris Olympics on the horizon and viewership for women’s sports growing, the time is ripe for beauty brands to tap the power of female athletes.

Beauty

Beauty’s Opportunity in Women’s Sports

With the Paris Olympics on the horizon and viewership for women’s sports growing, the time is ripe for beauty brands to tap the power of female athletes.