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Global Markets

A Guide to South Korea’s Booming E-Commerce Market

The pandemic set off an online shopping frenzy in what was already one of the world’s most digitally savvy countries. Here’s what brands need to know.

Global Markets

A Guide to South Korea’s Booming E-Commerce Market

The pandemic set off an online shopping frenzy in what was already one of the world’s most digitally savvy countries. Here’s what brands need to know.


Retail

Why Instagram Still Isn’t a Shopping Destination

Two years after the debut of Instagram Checkout, many brands say their customers are unlikely to make purchases directly through the app.

Retail

Why Instagram Still Isn’t a Shopping Destination

Two years after the debut of Instagram Checkout, many brands say their customers are unlikely to make purchases directly through the app.


Retail

The Secret Way People Buy and Sell Secondhand Clothes

Indie boutiques have been using Instagram direct messaging for years to sell off goods. Now, peer-to-peer resale accounts like Noihsaf.Bazaar are expanding faster than ever thanks to the pandemic.

Retail

The Secret Way People Buy and Sell Secondhand Clothes

Indie boutiques have been using Instagram direct messaging for years to sell off goods. Now, peer-to-peer resale accounts like Noihsaf.Bazaar are expanding faster than ever thanks to the pandemic.


China

Searching for the Next TikTok

Kuaishou’s blockbuster IPO has focused minds on China’s short video space, where several apps are clamouring for attention. Which platforms are the right fit for fashion and beauty brands?

China

Searching for the Next TikTok

Kuaishou’s blockbuster IPO has focused minds on China’s short video space, where several apps are clamouring for attention. Which platforms are the right fit for fashion and beauty brands?


Marketing

Should Fashion Break Up With Big Tech?

Bottega Veneta recently pulled the plug on its social media accounts, but brands and marketing experts say it’s difficult, if not impossible, to replicate the reach of social platforms and search engines like Facebook and Google in other channels.

Marketing

Should Fashion Break Up With Big Tech?

Bottega Veneta recently pulled the plug on its social media accounts, but brands and marketing experts say it’s difficult, if not impossible, to replicate the reach of social platforms and search engines like Facebook and Google in other channels.


Retail

#BoFLIVE: Fashion’s New Paths to Purchase

Maria Prados, vice president of global retail and B2B at Worldpay, and London College of Fashion lecturer Shanu Walpita discuss how retailers can drive growth through innovations in fashion’s paths to purchase.

Retail

#BoFLIVE: Fashion’s New Paths to Purchase

Maria Prados, vice president of global retail and B2B at Worldpay, and London College of Fashion lecturer Shanu Walpita discuss how retailers can drive growth through innovations in fashion’s paths to purchase.


Marketing

Selling Fashion on Instagram: Expectation vs. Reality

The social media platform says that by selling products directly on their feeds, brands can meet customers where they spend time and reduce the clicks required to convert ad impressions into sales. But brands and consumers aren't fully sold on the idea yet.

Marketing

Selling Fashion on Instagram: Expectation vs. Reality

The social media platform says that by selling products directly on their feeds, brands can meet customers where they spend time and reduce the clicks required to convert ad impressions into sales. But brands and consumers aren't fully sold on the idea yet.


Marketing

How to Launch an Influencer Brand in 2020

The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?

Marketing

How to Launch an Influencer Brand in 2020

The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?


News & Analysis

Charted: WeChat’s Astronomical Growth Abroad

"Stickiness is especially important for social products like WeChat and Weixin because only active users will bring real money."

News & Analysis

Charted: WeChat’s Astronomical Growth Abroad

"Stickiness is especially important for social products like WeChat and Weixin because only active users will bring real money."


News & Analysis

Instagram's E-Commerce Plans Are Bigger Than You Think

The social media platform is making it easier for users to shop directly from brands and influencers, as part of a multi-year plan to become an e-commerce powerhouse. But convincing consumers to embrace social commerce won't be easy.

News & Analysis

Instagram's E-Commerce Plans Are Bigger Than You Think

The social media platform is making it easier for users to shop directly from brands and influencers, as part of a multi-year plan to become an e-commerce powerhouse. But convincing consumers to embrace social commerce won't be easy.


Technology

Is Video the Future of Online Shopping?

While platforms like YouTube don’t have integrated e-commerce, video-streaming apps in China, and now the West, are driving more and more sales.

Technology

Is Video the Future of Online Shopping?

While platforms like YouTube don’t have integrated e-commerce, video-streaming apps in China, and now the West, are driving more and more sales.


News & Analysis

Amazon Launches Spark, a Shoppable Feed of Stories and Photos Aimed at Prime Members

"The goal is to shift some of the social activity around products taking place off-site back to Amazon."

News & Analysis

Amazon Launches Spark, a Shoppable Feed of Stories and Photos Aimed at Prime Members

"The goal is to shift some of the social activity around products taking place off-site back to Amazon."