Lanvin Deputy CEO Siddhartha Shukla Exits Brand
Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.
social-commerce
Marketing
Case Study | The Complete Guide to Influencer Marketing
As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.
Case Study | The Complete Guide to Influencer Marketing
As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.
Partner Content
At Snap Inc., Making Augmented Reality Work for Fashion
More than 200 million Snapchat users experience augmented reality every day. Here, Snap Inc.’s vice president of product Peter Sellis shares AR’s most exciting use cases for fashion.
At Snap Inc., Making Augmented Reality Work for Fashion
More than 200 million Snapchat users experience augmented reality every day. Here, Snap Inc.’s vice president of product Peter Sellis shares AR’s most exciting use cases for fashion.
Technology
What Will It Take for Consumers to Embrace Virtual Fitting Rooms?
Long touted as a solution for e-commerce’s low conversion rates and ballooning returns, AR and AI-powered fit-tech is gaining momentum, but is still facing the same old challenges.
What Will It Take for Consumers to Embrace Virtual Fitting Rooms?
Long touted as a solution for e-commerce’s low conversion rates and ballooning returns, AR and AI-powered fit-tech is gaining momentum, but is still facing the same old challenges.
Luxury
The State of Fashion 2022: Q&A with the Authors
Please join us for a special #BoFLIVE Q&A session, exclusively for Professional Members, where the authors of The State of Fashion 2022, BoF’s Imran Amed and McKinsey’s Achim Berg, will answer your burning questions about the report’s key findings and predictions for the year ahead.
The State of Fashion 2022: Q&A with the Authors
Please join us for a special #BoFLIVE Q&A session, exclusively for Professional Members, where the authors of The State of Fashion 2022, BoF’s Imran Amed and McKinsey’s Achim Berg, will answer your burning questions about the report’s key findings and predictions for the year ahead.
Beauty
The Year Ahead: Beauty’s Cautious Recovery
After being hit significantly by the pandemic, all categories within the beauty sector are performing strongly. However, the sector’s competitive intensity shows no signs of abating amid the growth in the year ahead.
The Year Ahead: Beauty’s Cautious Recovery
After being hit significantly by the pandemic, all categories within the beauty sector are performing strongly. However, the sector’s competitive intensity shows no signs of abating amid the growth in the year ahead.
Partner Content
Industry Insights from BoF and Shopify’s Executive Retail Forums
Throughout 2021, Shopify and BoF connected leading retail executives to share their challenges and discuss finding opportunity in disruption in a series of roundtables. Now, BoF shares the most actionable insights that emerged with its community.
Industry Insights from BoF and Shopify’s Executive Retail Forums
Throughout 2021, Shopify and BoF connected leading retail executives to share their challenges and discuss finding opportunity in disruption in a series of roundtables. Now, BoF shares the most actionable insights that emerged with its community.
China
China’s Booming Luxury Market Won’t Be Smooth Sailing Next Year
As repatriation of luxury spend continues in 2022, domestic sales in China are expected to surpass 2019 levels by 90 to 110 percent, but that doesn’t mean brands can rest on their laurels amid government crackdowns and economic headwinds.
China’s Booming Luxury Market Won’t Be Smooth Sailing Next Year
As repatriation of luxury spend continues in 2022, domestic sales in China are expected to surpass 2019 levels by 90 to 110 percent, but that doesn’t mean brands can rest on their laurels amid government crackdowns and economic headwinds.
Technology
Snapchat’s Rajni Jacques on Enhancing Social Shopping
Snap Inc.’s new global head of fashion and beauty partnerships is tasked with helping brands such as Prada, Dior and American Eagle harness augmented reality so that the social platform is more shoppable.
Snapchat’s Rajni Jacques on Enhancing Social Shopping
Snap Inc.’s new global head of fashion and beauty partnerships is tasked with helping brands such as Prada, Dior and American Eagle harness augmented reality so that the social platform is more shoppable.
Technology
The Year Ahead: Unlocking Next-Generation Social Shopping
New technologies and functionality are unlocking seamless social shopping experiences, spurring brands, consumer and investors. Brands should double-down on tailored in-app purchase journeys and test livestreaming and augmented reality try-on, among other tech opportunities.
The Year Ahead: Unlocking Next-Generation Social Shopping
New technologies and functionality are unlocking seamless social shopping experiences, spurring brands, consumer and investors. Brands should double-down on tailored in-app purchase journeys and test livestreaming and augmented reality try-on, among other tech opportunities.
News & Analysis
The State of Fashion 2022: Global Gains Mask Recovery Pains
The sixth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts that the global fashion industry will find its feet again after nearly two years of disruption, though supply chain headwinds will threaten growth prospects. Download the full report to understand the 10 themes that will define the industry in the year ahead and how to navigate the currents they create.
The State of Fashion 2022: Global Gains Mask Recovery Pains
The sixth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts that the global fashion industry will find its feet again after nearly two years of disruption, though supply chain headwinds will threaten growth prospects. Download the full report to understand the 10 themes that will define the industry in the year ahead and how to navigate the currents they create.
Technology
Case Study | Livestreaming: How Brands Can Make It Work
Fashion and beauty companies are betting on livestreaming to engage their communities and generate sales revenue, but the channel remains elusive to many. BoF assesses the prospects and pitfalls of the global livestreaming opportunity to determine how brands can capitalise on this rapidly evolving medium.
Case Study | Livestreaming: How Brands Can Make It Work
Fashion and beauty companies are betting on livestreaming to engage their communities and generate sales revenue, but the channel remains elusive to many. BoF assesses the prospects and pitfalls of the global livestreaming opportunity to determine how brands can capitalise on this rapidly evolving medium.
Technology
What #BamaRush Says About Fashion’s Future on TikTok
The viral sensation that began with sorority rush videos at the University of Alabama and name-checked labels from LoveShackFancy to Kendra Scott offers a glimpse into fashion’s informal, subcultural future on the app.
What #BamaRush Says About Fashion’s Future on TikTok
The viral sensation that began with sorority rush videos at the University of Alabama and name-checked labels from LoveShackFancy to Kendra Scott offers a glimpse into fashion’s informal, subcultural future on the app.
The News in Brief
Ulta Beauty Forecasts Annual Profit Below Estimates
Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.
Exclusive: Brita Invests in Shower Filter Firm Hello Klean
The German water filtration firm has acquired a minority stake in Hello Klean, which sells shower heads it claims mitigate the effects of hard water.
AII Launches Industry-First Tool Standardising Measurement of Carbon Emissions
The new tool published by the climate-focused nonprofit aims to create a standardised benchmark across textile facilities to accelerate fashion’s efforts to decarbonise.
Marco De Vincenzo Exits Etro
The creative director’s departure after four years was a decision of ‘mutual agreement’ according to the Italian label.
Exclusive: Akt London Enters Sephora
The UK label will roll out its hero deodorant to Sephora US doors and launch its full assortment online as the LVMH-owned retailer expands its body care offering.
Zalando Forecasts 2026 Profit Jump Driven by AI Boost
The European retailer forecast a rise in full-year adjusted operating profit and announced a share buyback, citing the productivity and cost-saving benefits of AI.
Lululemon Founder Warns CEO Candidates That Board Needs Overhaul
Chip Wilson wrote an open letter to potential candidates for the activewear brand’s next chief executive warning them of problems at the company.