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nfts

China

China’s Parallel NFT Universe: A Guide for Fashion

The NFT opportunity is different in China where tech giants are building a separate blockchain infrastructure driven by a government ban on cryptocurrency.

China

China’s Parallel NFT Universe: A Guide for Fashion

The NFT opportunity is different in China where tech giants are building a separate blockchain infrastructure driven by a government ban on cryptocurrency.


Technology

Why Hermès Probably Can’t Stop the MetaBirkin

Even if the luxury brand wins its case against the creator of the virtual interpretations of its famed bag, the NFTs can’t be erased, at least not in any conventional sense.

Technology

Why Hermès Probably Can’t Stop the MetaBirkin

Even if the luxury brand wins its case against the creator of the virtual interpretations of its famed bag, the NFTs can’t be erased, at least not in any conventional sense.


Luxury

The State of Fashion 2022: Q&A with the Authors

Please join us for a special #BoFLIVE Q&A session, exclusively for Professional Members, where the authors of The State of Fashion 2022, BoF’s Imran Amed and McKinsey’s Achim Berg, will answer your burning questions about the report’s key findings and predictions for the year ahead.

Luxury

The State of Fashion 2022: Q&A with the Authors

Please join us for a special #BoFLIVE Q&A session, exclusively for Professional Members, where the authors of The State of Fashion 2022, BoF’s Imran Amed and McKinsey’s Achim Berg, will answer your burning questions about the report’s key findings and predictions for the year ahead.


Retail

The Question No One Is Asking About the Metaverse

Is the metaverse good for the world? Retailers must bake environmental and social awareness into their strategies from the start, argues Doug Stephens.

Retail

The Question No One Is Asking About the Metaverse

Is the metaverse good for the world? Retailers must bake environmental and social awareness into their strategies from the start, argues Doug Stephens.


Technology

Will Brands Buy Into a Virtual Version of Rodeo Drive?

There’s a land rush happening in virtual spaces, where developers are grabbing up real estate to build immersive, digital shopping districts they’re pitching as the future of e-commerce.

Technology

Will Brands Buy Into a Virtual Version of Rodeo Drive?

There’s a land rush happening in virtual spaces, where developers are grabbing up real estate to build immersive, digital shopping districts they’re pitching as the future of e-commerce.


Workplace & Talent

Who to Hire to Build the Fashion Metaverse

Brands that want to engage with Web3, NFTS and other red-hot tech categories will need to play the long game when it comes to talent acquisition.

Workplace & Talent

Who to Hire to Build the Fashion Metaverse

Brands that want to engage with Web3, NFTS and other red-hot tech categories will need to play the long game when it comes to talent acquisition.


Technology

Op-Ed | Notes From an NFT Sceptic

Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, says The NPD Group’s Matt Powell.

Technology

Op-Ed | Notes From an NFT Sceptic

Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, says The NPD Group’s Matt Powell.


Technology

How to Market an NFT

Brands will have to navigate how to reach a new kind of audience in order to make their digital assets stand out.

Technology

How to Market an NFT

Brands will have to navigate how to reach a new kind of audience in order to make their digital assets stand out.


Luxury

Balenciaga’s Cédric Charbit on Moving from Hype to Timelessness

Balenciaga CEO Cedric Charbit discussed the brand’s attention-grabbing moments of 2021 and its future in the metaverse.

Luxury

Balenciaga’s Cédric Charbit on Moving from Hype to Timelessness

Balenciaga CEO Cedric Charbit discussed the brand’s attention-grabbing moments of 2021 and its future in the metaverse.


Marketing

How to Sell Sunscreen (With a Little Help From the NFT Craze)

Vacation Inc. leveraged the power of community that came when its sister project, internet radio station Poolsuite, dropped blockchain tokens.

Marketing

How to Sell Sunscreen (With a Little Help From the NFT Craze)

Vacation Inc. leveraged the power of community that came when its sister project, internet radio station Poolsuite, dropped blockchain tokens.


Technology

What ‘MetaBirkins’ Say About Virtual Fashion

Fashion and art were already filled with young creators borrowing brand icons. The practice is taking on new digital dimensions as NFTs take off.

Technology

What ‘MetaBirkins’ Say About Virtual Fashion

Fashion and art were already filled with young creators borrowing brand icons. The practice is taking on new digital dimensions as NFTs take off.


Technology

Nike Acquires Virtual Fashion Start-Up RTFKT

The company, which specialises in virtual sneakers and other accessories, was bought by the sports giant. The terms of the deal were not disclosed.

Technology

Nike Acquires Virtual Fashion Start-Up RTFKT

The company, which specialises in virtual sneakers and other accessories, was bought by the sports giant. The terms of the deal were not disclosed.