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Technology

What Fashion Needs to Know About the NFT Market Rollercoaster

NFTs right now look both like an opportunity fashion brands are just starting to tap and a short-lived fad already entering terminal decline. Which is it?

Technology

What Fashion Needs to Know About the NFT Market Rollercoaster

NFTs right now look both like an opportunity fashion brands are just starting to tap and a short-lived fad already entering terminal decline. Which is it?


Technology

Benoit Pagotto: Fashion Brands Are Getting Community Building Wrong

At the BoF Professional Summit, RTFKT’s co-founder explained why he agreed to sell to Nike in 2021, and unpacked how brands can leverage web3 and associated technologies to grow their communities.

Technology

Benoit Pagotto: Fashion Brands Are Getting Community Building Wrong

At the BoF Professional Summit, RTFKT’s co-founder explained why he agreed to sell to Nike in 2021, and unpacked how brands can leverage web3 and associated technologies to grow their communities.


Technology

Masterclass | The State of Fashion: Technology

BoF and McKinsey experts unpack the special edition report, talk strategy for testing new technologies and staying competitive and answer audience questions.

Technology

Masterclass | The State of Fashion: Technology

BoF and McKinsey experts unpack the special edition report, talk strategy for testing new technologies and staying competitive and answer audience questions.


Retail

A Clubhouse for LA’s Crypto Cool Kids

How MetaBirkins creator Mason Rothschild and partner Ericka del Rosario are harnessing web3 to make their fashion boutique more sticky.

Retail

A Clubhouse for LA’s Crypto Cool Kids

How MetaBirkins creator Mason Rothschild and partner Ericka del Rosario are harnessing web3 to make their fashion boutique more sticky.


Technology

The Debrief: Who Is Designing Fashion in the Metaverse?

BoF’s Marc Bain chats with Lauren Sherman about the 3D creators, game designers and NFT experts bringing fashion into the virtual world.

Technology

The Debrief: Who Is Designing Fashion in the Metaverse?

BoF’s Marc Bain chats with Lauren Sherman about the 3D creators, game designers and NFT experts bringing fashion into the virtual world.


News & Analysis

The State of Fashion: Technology — Download the Special Edition

The special edition of The State of Fashion report by The Business of Fashion and McKinsey & Company explores the great tech acceleration gripping the industry. Download the full report to understand the key imperatives that are spurring top brands and retailers to ramp up investments in technologies from AI to blockchain, to both address pain points and boost their competitive edge.

News & Analysis

The State of Fashion: Technology — Download the Special Edition

The special edition of The State of Fashion report by The Business of Fashion and McKinsey & Company explores the great tech acceleration gripping the industry. Download the full report to understand the key imperatives that are spurring top brands and retailers to ramp up investments in technologies from AI to blockchain, to both address pain points and boost their competitive edge.


Technology

Learn How to Work With TikTok Creators at The BoF Professional Summit

Join us at The BoF Professional Summit in New York on May 4, 2022 with TikTok creators Nic Kaufmann and Wisdom Kaye.

Technology

Learn How to Work With TikTok Creators at The BoF Professional Summit

Join us at The BoF Professional Summit in New York on May 4, 2022 with TikTok creators Nic Kaufmann and Wisdom Kaye.


Technology

Learn From RTFKT’s Benoit Pagotto at The BoF Professional Summit

Join us at The BoF Professional Summit in New York on May 4, 2022 with a line-up of expert speakers sharing their experiences and advice on how brands should think about their metaverse strategies.

Technology

Learn From RTFKT’s Benoit Pagotto at The BoF Professional Summit

Join us at The BoF Professional Summit in New York on May 4, 2022 with a line-up of expert speakers sharing their experiences and advice on how brands should think about their metaverse strategies.


Technology

What Elon Musk’s Twitter Bid Signals for Fashion’s Future on Social Media

The decline of Twitter is a symptom of what’s broken with social media — and why fashion may need to consider its future beyond such platforms.

Technology

What Elon Musk’s Twitter Bid Signals for Fashion’s Future on Social Media

The decline of Twitter is a symptom of what’s broken with social media — and why fashion may need to consider its future beyond such platforms.


Technology

For RTFKT and Nike, Sneaker NFTs Are Just the Start

RTFKT hasn’t slowed down since Nike acquired the company last year. Its founders have a bold vision for their brand’s future as they seek to bridge the digital and physical worlds.

Technology

For RTFKT and Nike, Sneaker NFTs Are Just the Start

RTFKT hasn’t slowed down since Nike acquired the company last year. Its founders have a bold vision for their brand’s future as they seek to bridge the digital and physical worlds.


Technology

Web3 Is Coming. Are You Ready? Join Us at The BoF Professional Summit.

Join us on May 4, 2022 at The Times Center, New York.


Technology

Digital Worlds Are the New Frontier in Fashion Storytelling

NFTs, video games and virtual experiences are giving fashion businesses new tools to build the fantasy around their brands and products.

Technology

Digital Worlds Are the New Frontier in Fashion Storytelling

NFTs, video games and virtual experiences are giving fashion businesses new tools to build the fantasy around their brands and products.