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Technology

Why Hermès’ MetaBirkins Lawsuit Has High Stakes for Brands and Creators

The trademark battle over NFTs is set to establish important precedents in how the law treats digital assets, leaving IP attorneys eagerly watching.

Technology

Why Hermès’ MetaBirkins Lawsuit Has High Stakes for Brands and Creators

The trademark battle over NFTs is set to establish important precedents in how the law treats digital assets, leaving IP attorneys eagerly watching.


Technology

What a Web3 Luxury Brand Looks Like

Gmoney, an anonymous and influential figure in the NFT world who has worked with brands like Adidas, is launching a luxury fashion line with the tokens built into the business model.

Technology

What a Web3 Luxury Brand Looks Like

Gmoney, an anonymous and influential figure in the NFT world who has worked with brands like Adidas, is launching a luxury fashion line with the tokens built into the business model.


Technology

Ian Rogers on the Inevitability of Virtual Fashion

Rogers, the chief experience officer at crypto wallet maker Ledger, explains how — and when — fashion should tap into the NFT gold rush.

Technology

Ian Rogers on the Inevitability of Virtual Fashion

Rogers, the chief experience officer at crypto wallet maker Ledger, explains how — and when — fashion should tap into the NFT gold rush.


Technology

Fashion’s Metaverse Reality Check

The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.

Technology

Fashion’s Metaverse Reality Check

The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.


Technology

Why Fashion Hasn’t Given Up on Crypto

Some see the crypto downturn as a way to weed out weak projects, chase away the speculators and clear the way for builders who see web3’s long-term value.

Technology

Why Fashion Hasn’t Given Up on Crypto

Some see the crypto downturn as a way to weed out weak projects, chase away the speculators and clear the way for builders who see web3’s long-term value.


Beauty

We Don’t Need Beauty in the Metaverse — Yet

Beauty brands have a natural edge on TikTok and YouTube, but are lagging the fashion industry in making a splash in the virtual world. Without the logos and distinctive characteristics of apparel and accessories, it’s unclear how skin care, makeup and fragrance will establish a presence and a purpose in web3.

Beauty

We Don’t Need Beauty in the Metaverse — Yet

Beauty brands have a natural edge on TikTok and YouTube, but are lagging the fashion industry in making a splash in the virtual world. Without the logos and distinctive characteristics of apparel and accessories, it’s unclear how skin care, makeup and fragrance will establish a presence and a purpose in web3.


Workplace & Talent

How Alo Yoga Plans to Pay Its Employees in Crypto

Alo Yoga, a yoga-wear and accessories brand, is allowing its corporate employees to convert part or all of their checks to crypto and will accept the currency on its e-commerce site, too.

Workplace & Talent

How Alo Yoga Plans to Pay Its Employees in Crypto

Alo Yoga, a yoga-wear and accessories brand, is allowing its corporate employees to convert part or all of their checks to crypto and will accept the currency on its e-commerce site, too.


Luxury

For Luxury Brands, ‘More of the Same’ Doesn’t Cut It Anymore

This week, everyone will be talking about the men’s shows in Milan and Paris, plus a big NFT conference in New York.

Luxury

For Luxury Brands, ‘More of the Same’ Doesn’t Cut It Anymore

This week, everyone will be talking about the men’s shows in Milan and Paris, plus a big NFT conference in New York.


Technology

Where Fashion-Tech Investors Are Putting Their Money

Capital is flowing into technologies that make fashion commerce more nimble, more sustainable and more engaging to shoppers — and, of course, the metaverse.

Technology

Where Fashion-Tech Investors Are Putting Their Money

Capital is flowing into technologies that make fashion commerce more nimble, more sustainable and more engaging to shoppers — and, of course, the metaverse.


Technology

How the Smart Money in Fashion Is Thinking About Web3

Investors with track records of predicting where fashion is headed have their own ideas of where the big opportunities lie in web3.

Technology

How the Smart Money in Fashion Is Thinking About Web3

Investors with track records of predicting where fashion is headed have their own ideas of where the big opportunities lie in web3.


Beauty

Beauty’s Place in the Metaverse

Across the industry, brands are experimenting in the metaverse by launching NFTs, digital storefronts and virtual products for avatars in worlds like Decentraland and Roblox.

Beauty

Beauty’s Place in the Metaverse

Across the industry, brands are experimenting in the metaverse by launching NFTs, digital storefronts and virtual products for avatars in worlds like Decentraland and Roblox.


Technology

In Web3’s Wild West, Offence or Defence?

This week, Nike escalated its legal battle with StockX over digital IP, but as brand managers gear up for the next phase of the internet, the best defence is likely to be a strong offence.

Technology

In Web3’s Wild West, Offence or Defence?

This week, Nike escalated its legal battle with StockX over digital IP, but as brand managers gear up for the next phase of the internet, the best defence is likely to be a strong offence.