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Technology

The Executive Who Left Luxury for Digital Fashion

Alice Delahunt left her role as Ralph Lauren’s chief digital and content officer to strike out on her own and found a new web3 company in the belief that digital fashion is reaching a turning point.

Technology

The Executive Who Left Luxury for Digital Fashion

Alice Delahunt left her role as Ralph Lauren’s chief digital and content officer to strike out on her own and found a new web3 company in the belief that digital fashion is reaching a turning point.


Technology

Should Your Brand Have a Discord?

Managing a community and keeping it safe from scams and hacks is no small task, as more fashion brands are learning as they rush to launch their own Discord servers.

Technology

Should Your Brand Have a Discord?

Managing a community and keeping it safe from scams and hacks is no small task, as more fashion brands are learning as they rush to launch their own Discord servers.


Technology

How the Internet Disrupted Fashion’s Trend Cycle

The instant access to information and products provided by the internet is changing how we adopt trends and signal status, argues author W. David Marx in “Status and Culture,” leaving us worse off for it.

Technology

How the Internet Disrupted Fashion’s Trend Cycle

The instant access to information and products provided by the internet is changing how we adopt trends and signal status, argues author W. David Marx in “Status and Culture,” leaving us worse off for it.


Entrepreneurship

Benoit Pagotto: The Nike-Backed Gamer Building the Supreme of the Metaverse

Virtual fashion brand RTFKT rocketed from launch to Nike acquisition in less than two years. The man on the joystick isn’t a Silicon Valley geek but a French provocateur with a radical business vision and a warning for the fashion industry: ‘A lot of brands are going to die.’

Entrepreneurship

Benoit Pagotto: The Nike-Backed Gamer Building the Supreme of the Metaverse

Virtual fashion brand RTFKT rocketed from launch to Nike acquisition in less than two years. The man on the joystick isn’t a Silicon Valley geek but a French provocateur with a radical business vision and a warning for the fashion industry: ‘A lot of brands are going to die.’


Technology

Why Puma Is Showing at New York Fashion Week

The upcoming show, which is Puma’s first return to NYFW since its Fenty collaboration in 2017, will feature immersive virtual elements and two new sneakers designed for the digital world first.

Technology

Why Puma Is Showing at New York Fashion Week

The upcoming show, which is Puma’s first return to NYFW since its Fenty collaboration in 2017, will feature immersive virtual elements and two new sneakers designed for the digital world first.


Technology

What Is ‘The Merge’ and What Does It Mean for Fashion NFTs?

BoF explains how a long-in-the-works upgrade to the Ethereum blockchain promises to solve one of the biggest hurdles to NFTs going mainstream — if its backers can pull it off.

Technology

What Is ‘The Merge’ and What Does It Mean for Fashion NFTs?

BoF explains how a long-in-the-works upgrade to the Ethereum blockchain promises to solve one of the biggest hurdles to NFTs going mainstream — if its backers can pull it off.


Technology

The Secrets to a Successful NFT Drop

The reasons some fashion NFTs are successes and others fall flat goes beyond having big, recognisable brands involved and comes down to factors like their creativity, audience and value for the price.

Technology

The Secrets to a Successful NFT Drop

The reasons some fashion NFTs are successes and others fall flat goes beyond having big, recognisable brands involved and comes down to factors like their creativity, audience and value for the price.


Technology

Why CryptoPunks and Bored Apes Are Fashion

NFT profile pictures signal tastes and affiliations, have aesthetic value and set and follow trends. In other words, they're fashion.

Technology

Why CryptoPunks and Bored Apes Are Fashion

NFT profile pictures signal tastes and affiliations, have aesthetic value and set and follow trends. In other words, they're fashion.


Technology

How Fashion Is Using NFTs to Sell Exclusive Physical Products

Brands like Tiffany, Prada and Nike-owned RTFKT are among those using the digital tokens to offer exclusive access to tangible goods.

Technology

How Fashion Is Using NFTs to Sell Exclusive Physical Products

Brands like Tiffany, Prada and Nike-owned RTFKT are among those using the digital tokens to offer exclusive access to tangible goods.


Retail

The New Rules of Off-Price Retail

Downturns typically mean a boom for discount retailers. But a glut of unsold merchandise and a surging resale sector are creating new pressures in the market.

Retail

The New Rules of Off-Price Retail

Downturns typically mean a boom for discount retailers. But a glut of unsold merchandise and a surging resale sector are creating new pressures in the market.


Technology

Tiffany Is Launching a Custom Jewellery Programme for CryptoPunk Owners

Holders of the pixelated NFT characters will be able to buy an “NFTiff” for about $50,000 that entitles them to a custom pendant featuring their CryptoPunk.

Technology

Tiffany Is Launching a Custom Jewellery Programme for CryptoPunk Owners

Holders of the pixelated NFT characters will be able to buy an “NFTiff” for about $50,000 that entitles them to a custom pendant featuring their CryptoPunk.


Technology

Ommy Akhe on How Augmented Reality Could Transform Fashion

The creative technologist believes that experimenting with new AR technologies could radically reshape products, experiences and habits.

Technology

Ommy Akhe on How Augmented Reality Could Transform Fashion

The creative technologist believes that experimenting with new AR technologies could radically reshape products, experiences and habits.