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Technology

What Hermès Really Thinks About NFTs

In the opening days of its trial against the MetaBirkins creator, the luxury house revealed some of its own thinking around web3 and virtual worlds.

Technology

What Hermès Really Thinks About NFTs

In the opening days of its trial against the MetaBirkins creator, the luxury house revealed some of its own thinking around web3 and virtual worlds.


Technology

What Happened to Crypto’s Luxury Shoppers

The crypto market’s dramatic decline hasn’t totally curbed its wild spending, though it does look to be shifting its predilection for loud luxury toward a more discrete sense of style.

Technology

What Happened to Crypto’s Luxury Shoppers

The crypto market’s dramatic decline hasn’t totally curbed its wild spending, though it does look to be shifting its predilection for loud luxury toward a more discrete sense of style.


Technology

Why ‘Unsexy’ Tech Will Be a Priority in 2023

Tools and technologies that shore up a brand’s core business may not get pulses racing quite like NFTs and virtual worlds, but with major economies expecting a slowdown, they’re the sorts of investments that can help brands weather the uncertainty.

Technology

Why ‘Unsexy’ Tech Will Be a Priority in 2023

Tools and technologies that shore up a brand’s core business may not get pulses racing quite like NFTs and virtual worlds, but with major economies expecting a slowdown, they’re the sorts of investments that can help brands weather the uncertainty.


Technology

How Web3 Is Shaking Up Digital Marketing

A growing number of brands will be experimenting with nascent web3 technologies like NFTs, and learning that careful nurturing is needed to thrive, as The State of Fashion 2023 explains.

Technology

How Web3 Is Shaking Up Digital Marketing

A growing number of brands will be experimenting with nascent web3 technologies like NFTs, and learning that careful nurturing is needed to thrive, as The State of Fashion 2023 explains.


Technology

The Debrief | What Happened With Fashion and NFTs?

BoF technology correspondent Marc Bain unpacks the latest problem plaguing web3 creatives and hopefuls — and what it means for fashion’s future use of the technology.

Technology

The Debrief | What Happened With Fashion and NFTs?

BoF technology correspondent Marc Bain unpacks the latest problem plaguing web3 creatives and hopefuls — and what it means for fashion’s future use of the technology.


Technology

The Best of BoF: Technology’s Tumultuous Year

In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.

Technology

The Best of BoF: Technology’s Tumultuous Year

In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.


Technology

The Metaverse Crash Is Exactly the Moment to Take the Metaverse Seriously

Many of the high-flying concepts and companies that led the charge into the metaverse and web3 have come crashing down to earth. Ironically, this makes it exactly the right time to take these visions of the future seriously, argues Doug Stephens.

Technology

The Metaverse Crash Is Exactly the Moment to Take the Metaverse Seriously

Many of the high-flying concepts and companies that led the charge into the metaverse and web3 have come crashing down to earth. Ironically, this makes it exactly the right time to take these visions of the future seriously, argues Doug Stephens.


Technology

Can the Right Accessory Take Crypto Mainstream?

Ledger, a maker of hardware wallets for crypto and digital assets, has teamed with the creator of the iPod for a new product it believes could make the technology more desirable to consumers.

Technology

Can the Right Accessory Take Crypto Mainstream?

Ledger, a maker of hardware wallets for crypto and digital assets, has teamed with the creator of the iPod for a new product it believes could make the technology more desirable to consumers.


News & Analysis

BoF VOICES 2022: Technology For a Better World

The technology that will replace the smartphone, tools that enable us to be our best selves and tech-based solutions to address critical global challenges were among the topics discussed by speakers like former Apple designer Imran Chaudhri, Dame Stephanie Shirley and Shopify president Harley Finkelstein.

News & Analysis

BoF VOICES 2022: Technology For a Better World

The technology that will replace the smartphone, tools that enable us to be our best selves and tech-based solutions to address critical global challenges were among the topics discussed by speakers like former Apple designer Imran Chaudhri, Dame Stephanie Shirley and Shopify president Harley Finkelstein.


Technology

The BoF Podcast | Nick Knight on Why the Metaverse Is Fashion’s Next Frontier

Fashion image-maker Nick Knight speaks to BoF’s Imran Amed about why he believes in digital creativity and innovation in the metaverse.

Technology

The BoF Podcast | Nick Knight on Why the Metaverse Is Fashion’s Next Frontier

Fashion image-maker Nick Knight speaks to BoF’s Imran Amed about why he believes in digital creativity and innovation in the metaverse.


Technology

Nike Is Launching Its First Big Web3 Project

Nike’s .Swoosh is a platform for customers to learn about web3, collect virtual products like sneakers or jerseys and, eventually, help to co-create them — even potentially earning royalties on their sales.

Technology

Nike Is Launching Its First Big Web3 Project

Nike’s .Swoosh is a platform for customers to learn about web3, collect virtual products like sneakers or jerseys and, eventually, help to co-create them — even potentially earning royalties on their sales.


Technology

Is Fashion’s NFT Dream Over Before It Started?

NFTs could give brands a way to collect royalties on secondary sales of physical items, but a shift in how NFT marketplaces treat royalties threatens to undermine the idea’s future.

Technology

Is Fashion’s NFT Dream Over Before It Started?

NFTs could give brands a way to collect royalties on secondary sales of physical items, but a shift in how NFT marketplaces treat royalties threatens to undermine the idea’s future.