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millennials

News & Analysis

Millennials Aren't Cheap, They're Thrifty

The generation, now the largest in the country, has an annual spending power of $600 billion and each member spends an estimated $85 per day.

News & Analysis

Millennials Aren't Cheap, They're Thrifty

The generation, now the largest in the country, has an annual spending power of $600 billion and each member spends an estimated $85 per day.


Beauty

Kendall vs Kylie: Whose Cosmetics Venture Is Winning Over Gen Z?

How two beauty ventures, each fuelled by the bankability of sisters Kylie and Kendall Jenner, illustrate how indie start-ups are challenging the supremacy of major beauty conglomerates.

Beauty

Kendall vs Kylie: Whose Cosmetics Venture Is Winning Over Gen Z?

How two beauty ventures, each fuelled by the bankability of sisters Kylie and Kendall Jenner, illustrate how indie start-ups are challenging the supremacy of major beauty conglomerates.


News & Analysis

Nike’s Move to Drop Golf Gives Callaway Big Opening, CEO Says

Nike Inc.’s loss of the golf-club business may be Callaway Golf Co.’s gain.

News & Analysis

Nike’s Move to Drop Golf Gives Callaway Big Opening, CEO Says

Nike Inc.’s loss of the golf-club business may be Callaway Golf Co.’s gain.


News & Analysis

Inside the New Teen Vogue

Can a team of Millennials, led by Anna Wintour, win over Gen Z?

News & Analysis

Inside the New Teen Vogue

Can a team of Millennials, led by Anna Wintour, win over Gen Z?


Global Markets

Op-Ed | China’s Cult of the Ordinary Commands Big Influence

A new breed of sarcastic, skeptical online influencers from China’s “diaosi” (“loser”) subculture could impact the country’s fashion market, says Eleah Lubatkin.

Global Markets

Op-Ed | China’s Cult of the Ordinary Commands Big Influence

A new breed of sarcastic, skeptical online influencers from China’s “diaosi” (“loser”) subculture could impact the country’s fashion market, says Eleah Lubatkin.


Technology

‘Data Is the New Oil’ and More from SXSW

Collaboration, artificial intelligence, conversational commerce and the rise of Generation Z emerged as key themes at this year’s SXSW.

Technology

‘Data Is the New Oil’ and More from SXSW

Collaboration, artificial intelligence, conversational commerce and the rise of Generation Z emerged as key themes at this year’s SXSW.


Retail

Teenage Wasteland: Can Wet Seal Be Saved?

At Wet Seal, new money, new leadership, old problems. Here's what chief executive Melanie Cox is doing about it.

Retail

Teenage Wasteland: Can Wet Seal Be Saved?

At Wet Seal, new money, new leadership, old problems. Here's what chief executive Melanie Cox is doing about it.


Marketing

Refinery29, Dazed and i-D Battle for Millennials

How three of fashion's leading youth media brands are deploying next-generation strategies to compete for millennial mindshare.

Marketing

Refinery29, Dazed and i-D Battle for Millennials

How three of fashion's leading youth media brands are deploying next-generation strategies to compete for millennial mindshare.


Retail

This Is Macy's Idea of a Millennial Wonderland

Part of a $400 million renovation at Macy's flagship location, One Below is an interesting experiment.

Retail

This Is Macy's Idea of a Millennial Wonderland

Part of a $400 million renovation at Macy's flagship location, One Below is an interesting experiment.


Marketing

Teens Are Shopping More Like Their Parents

Teens are shopping like their parents and that's putting a lot of pressure on retailers to change the way they market to them.

Marketing

Teens Are Shopping More Like Their Parents

Teens are shopping like their parents and that's putting a lot of pressure on retailers to change the way they market to them.


Retail

Deeper Back-To-School Discounts to Hurt Teen Clothing Retailers

US teenage apparel retailers face another tough back-to-school season as they are forced to discount more to lure customers who are flocking to trendier shops and embracing online shopping.

Retail

Deeper Back-To-School Discounts to Hurt Teen Clothing Retailers

US teenage apparel retailers face another tough back-to-school season as they are forced to discount more to lure customers who are flocking to trendier shops and embracing online shopping.


Marketing

Millennials Follow Uber with New Fashion Trading Model

Battered by student loan debt and the Great Recession, Millennials place less emphasis on owning and more on sharing, bartering and trading to access coveted goods.

Marketing

Millennials Follow Uber with New Fashion Trading Model

Battered by student loan debt and the Great Recession, Millennials place less emphasis on owning and more on sharing, bartering and trading to access coveted goods.