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millennials

News & Analysis

Selena Gomez, Adwoa Aboah, Lily-Rose Depp and Kris Wu Cover the #BoF500 Print Edition

Fashion executives are rightfully obsessed with the Millennial and Gen-Z consumers upon whom the industry’s very future depends. Who are they and how can we reach them?

News & Analysis

Selena Gomez, Adwoa Aboah, Lily-Rose Depp and Kris Wu Cover the #BoF500 Print Edition

Fashion executives are rightfully obsessed with the Millennial and Gen-Z consumers upon whom the industry’s very future depends. Who are they and how can we reach them?


News & Analysis

Stuart Vevers on Selena Gomez as His New Campaign Girl

"For the uninitiated, Gomez is the most followed person on Instagram with 122 million followers."

News & Analysis

Stuart Vevers on Selena Gomez as His New Campaign Girl

"For the uninitiated, Gomez is the most followed person on Instagram with 122 million followers."


News & Analysis

Millennials Are Making It Luxe to Be More Ethical and Environmentally Aware

"Sustainability is a growing priority for these customers, and therefore an urgent imperative for upscale labels."

News & Analysis

Millennials Are Making It Luxe to Be More Ethical and Environmentally Aware

"Sustainability is a growing priority for these customers, and therefore an urgent imperative for upscale labels."


News & Analysis

What's Really Going on With Millennials and Skin Care?

"Millennials are the highest buyers, the heaviest buyers of skin care."

News & Analysis

What's Really Going on With Millennials and Skin Care?

"Millennials are the highest buyers, the heaviest buyers of skin care."


Luxury

Tiffany Comes Under Fire For Lack of Diversity on Its Executive Board

The luxury jeweller is facing criticism for the lack of diversity and women on its board, which union group CtW says hinders the company from reacting to trends and reaching millennial shoppers.

Luxury

Tiffany Comes Under Fire For Lack of Diversity on Its Executive Board

The luxury jeweller is facing criticism for the lack of diversity and women on its board, which union group CtW says hinders the company from reacting to trends and reaching millennial shoppers.


News & Analysis

Op-Ed | What You Don’t Know About American Millennials

Brands that understand our poly-identification, indefinite optimism and elevated baselines will win big with millennials in the US, says Jasmine Bina.

News & Analysis

Op-Ed | What You Don’t Know About American Millennials

Brands that understand our poly-identification, indefinite optimism and elevated baselines will win big with millennials in the US, says Jasmine Bina.


News & Analysis

Victoria's Secret and Nike Rank Among Top Brands for Millennials

More than a third of US apparel shopping is conducted online, according to a new study, which looked at millennial spending trends in fashion, retail and beauty categories.

News & Analysis

Victoria's Secret and Nike Rank Among Top Brands for Millennials

More than a third of US apparel shopping is conducted online, according to a new study, which looked at millennial spending trends in fashion, retail and beauty categories.


China

Vogue's Angelica Cheung on How to Reach the Elusive Chinese Millennial

These consumers are not easily influenced by preaching, explained the Vogue China editor-in-chief on the VOICES stage.

China

Vogue's Angelica Cheung on How to Reach the Elusive Chinese Millennial

These consumers are not easily influenced by preaching, explained the Vogue China editor-in-chief on the VOICES stage.


Luxury

Tiffany Could Learn a Lot From Lady Gaga

Tiffany must leave its comfort zone and move faster than it's used to, truly embracing change rather than just showing ads about it.

Luxury

Tiffany Could Learn a Lot From Lady Gaga

Tiffany must leave its comfort zone and move faster than it's used to, truly embracing change rather than just showing ads about it.


News & Analysis

Japan's Frugal Millennials a Bad Omen for its Economy

Japan's millennials have grown up in an economy that never seems to grow.

News & Analysis

Japan's Frugal Millennials a Bad Omen for its Economy

Japan's millennials have grown up in an economy that never seems to grow.


Financial Markets

Disrupting Amidst Disruption

In a fast-changing and unpredictable world, fashion must embrace disruption.

Financial Markets

Disrupting Amidst Disruption

In a fast-changing and unpredictable world, fashion must embrace disruption.


Retail

Will Luxury Streetwear Get Millennials Into Department Stores?

BoF examines how luxury department stores are teaming up with urban labels like Kith and Off-White to tap millennial spending and open new sales channels.

Retail

Will Luxury Streetwear Get Millennials Into Department Stores?

BoF examines how luxury department stores are teaming up with urban labels like Kith and Off-White to tap millennial spending and open new sales channels.