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News & Analysis

Op-Ed | The Dark Side of Social Media

For highly strung, hyper-connected millennials scrolling anxiously through the sea of illusions we’ve worked so hard to create, Instagram is becoming a trap, writes Emma Hope Allwood.

News & Analysis

Op-Ed | The Dark Side of Social Media

For highly strung, hyper-connected millennials scrolling anxiously through the sea of illusions we’ve worked so hard to create, Instagram is becoming a trap, writes Emma Hope Allwood.


Retail

A Wake-Up Call for Ferragamo

Salvatore Ferragamo was once the world’s buzziest luxury shoemaker, but the storied ‘sleeping beauty’ is having trouble coming back to life.

Retail

A Wake-Up Call for Ferragamo

Salvatore Ferragamo was once the world’s buzziest luxury shoemaker, but the storied ‘sleeping beauty’ is having trouble coming back to life.


News & Analysis

What Gucci's Gun Stance Says About the End of Corporate Neutrality

Neutrality on political issues was once the norm, but millennial spending power and political polarisation mean it's now riskier to be neutral than to take a stance.

News & Analysis

What Gucci's Gun Stance Says About the End of Corporate Neutrality

Neutrality on political issues was once the norm, but millennial spending power and political polarisation mean it's now riskier to be neutral than to take a stance.


China

China's Young Shoppers Breathe New Life Into Luxury Market

The shift to Millennials, who pushed the Chinese market up to $22.07 billion in sales last year, spurred the rise of new areas such as luxury streetwear.

China

China's Young Shoppers Breathe New Life Into Luxury Market

The shift to Millennials, who pushed the Chinese market up to $22.07 billion in sales last year, spurred the rise of new areas such as luxury streetwear.


Luxury

China Luxury Sales Rebound as Millennials Snap up Cosmetics, Handbags

Domestic sales of Gucci handbags to Chanel cosmetics rose at the fastest pace in over half a decade last year.

Luxury

China Luxury Sales Rebound as Millennials Snap up Cosmetics, Handbags

Domestic sales of Gucci handbags to Chanel cosmetics rose at the fastest pace in over half a decade last year.


Beauty

What Young People Really Think About Identity, Influence and the Experience Economy

Beautycon chief executive Moj Mahdara took to the #BoFVOICES stage to share results of her extensive survey of Pivotals, the super-generation age 13 to 34. Watch now.

Beauty

What Young People Really Think About Identity, Influence and the Experience Economy

Beautycon chief executive Moj Mahdara took to the #BoFVOICES stage to share results of her extensive survey of Pivotals, the super-generation age 13 to 34. Watch now.


Retail

Op-Ed | Why Mindful Millennials Are Modern Pagans

The ancient human need to explain the vastness of the universe through storytelling and mythology is what’s driving millennial consumer culture today in the US, argues Maggie Montagna and Mortimer Singer. 

Retail

Op-Ed | Why Mindful Millennials Are Modern Pagans

The ancient human need to explain the vastness of the universe through storytelling and mythology is what’s driving millennial consumer culture today in the US, argues Maggie Montagna and Mortimer Singer. 


News & Analysis

Will Millennials Boost the Fur Trade?

Millennial-friendly megabrands like Gucci are going fur-free, but the $40 billion global fur industry is working hard to reinvent itself for a new generation of consumers.

News & Analysis

Will Millennials Boost the Fur Trade?

Millennial-friendly megabrands like Gucci are going fur-free, but the $40 billion global fur industry is working hard to reinvent itself for a new generation of consumers.


China

Chinese and Millennials Drive Luxury Rebound, Says Bain

Revenue from personal luxury goods is projected to rise 6 percent to €262 billion as Chinese buyers account for 32 percent of the luxury goods market in 2017.

China

Chinese and Millennials Drive Luxury Rebound, Says Bain

Revenue from personal luxury goods is projected to rise 6 percent to €262 billion as Chinese buyers account for 32 percent of the luxury goods market in 2017.


China

Tapping Generation Next

Millennials and Generation Z are highly connected and prefer experiences to stuff. Can the fashion industry win them over?

China

Tapping Generation Next

Millennials and Generation Z are highly connected and prefer experiences to stuff. Can the fashion industry win them over?


News & Analysis

Inside the Millennial Mind of Selena Gomez

The pop superstar speaks to BoF's Imran Amed about mental health, the power of authenticity, aligning herself with Coach and why it’s important to separate what you can see on your phone from real life.

News & Analysis

Inside the Millennial Mind of Selena Gomez

The pop superstar speaks to BoF's Imran Amed about mental health, the power of authenticity, aligning herself with Coach and why it’s important to separate what you can see on your phone from real life.


News & Analysis

Op-Ed | Why Influencers Are Critical to Tapping Chinese Millennials

WeChat and Weibo are unique in their ability to connect with the Chinese millennial. The secret? The platforms’ influencers, argues Hanzi Shen.

News & Analysis

Op-Ed | Why Influencers Are Critical to Tapping Chinese Millennials

WeChat and Weibo are unique in their ability to connect with the Chinese millennial. The secret? The platforms’ influencers, argues Hanzi Shen.