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Marketing

How Fashion's Sustainability Targets Measure Up

After weathering the initial shock of the coronavirus crisis, many fashion companies have started to publish their sustainability goals for the next five to 10 years. But these initiatives risk falling short of an industry-wide imperative to drastically reduce environmental impact within the next decade.

Marketing

How Fashion's Sustainability Targets Measure Up

After weathering the initial shock of the coronavirus crisis, many fashion companies have started to publish their sustainability goals for the next five to 10 years. But these initiatives risk falling short of an industry-wide imperative to drastically reduce environmental impact within the next decade.


Marketing

How to Avoid the Greenwashing Trap

As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.

Marketing

How to Avoid the Greenwashing Trap

As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.


Global Markets

The BoF Podcast: Inside The State of Fashion 2020

Listen to BoF's Imran Amed and McKinsey’s Achim Berg discuss the key themes that will define the global fashion industry in the next year.

Global Markets

The BoF Podcast: Inside The State of Fashion 2020

Listen to BoF's Imran Amed and McKinsey’s Achim Berg discuss the key themes that will define the global fashion industry in the next year.


China

The BoF Podcast: McKinsey’s Kevin Sneader on the China Opportunity

As the fashion industry turns its attention to China's burgeoning consumer market, Hong Kong-based Kevin Sneader challenges one-dimensional conceptions of the country and its people.

China

The BoF Podcast: McKinsey’s Kevin Sneader on the China Opportunity

As the fashion industry turns its attention to China's burgeoning consumer market, Hong Kong-based Kevin Sneader challenges one-dimensional conceptions of the country and its people.


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Luxury

Live Event Debrief: The State of Fashion 2019

Watch our members-only discussion to find out the key takeaways from The State of Fashion 2019 report.

Luxury

Live Event Debrief: The State of Fashion 2019

Watch our members-only discussion to find out the key takeaways from The State of Fashion 2019 report.


China

As China Becomes the World’s Largest Fashion Market, Could Local Players Dominate?

Good news for China's local brands, five arrested in a fake botox bust, and Hangzhou eyes the New Retail throne. Read China Decoded to make sense of the market.

China

As China Becomes the World’s Largest Fashion Market, Could Local Players Dominate?

Good news for China's local brands, five arrested in a fake botox bust, and Hangzhou eyes the New Retail throne. Read China Decoded to make sense of the market.


Luxury

The State of Fashion 2019: An ‘Urgent Awakening’ for the Industry

BoF and McKinsey & Company's latest State of Fashion report forecasts a year of slowing growth, a paradigm shift between consumers and the fashion system, and a tipping point as Greater China overtakes the US as the world’s largest fashion market.

Luxury

The State of Fashion 2019: An ‘Urgent Awakening’ for the Industry

BoF and McKinsey & Company's latest State of Fashion report forecasts a year of slowing growth, a paradigm shift between consumers and the fashion system, and a tipping point as Greater China overtakes the US as the world’s largest fashion market.


Workplace & Talent

Dame Ellen MacArthur on Building Momentum for Sustainability in Fashion

One of the world’s leading thinkers on the circular economy speaks to BoF about the growing momentum among fashion companies to commit to the principles of this restorative and regenerative movement.

Workplace & Talent

Dame Ellen MacArthur on Building Momentum for Sustainability in Fashion

One of the world’s leading thinkers on the circular economy speaks to BoF about the growing momentum among fashion companies to commit to the principles of this restorative and regenerative movement.


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Technology

10 Trends That Will Define the Fashion Agenda in 2018

In the new year, new patterns will shape the global fashion industry, from the assertion of Asian players to a globalisation reboot, reveals BoF and McKinsey & Company's in-depth report, The State of Fashion 2018.

Technology

10 Trends That Will Define the Fashion Agenda in 2018

In the new year, new patterns will shape the global fashion industry, from the assertion of Asian players to a globalisation reboot, reveals BoF and McKinsey & Company's in-depth report, The State of Fashion 2018.


Financial Markets

Fashion in 2018 | 01. Predictably Unpredictable

In 2018, fashion executives will need to accept the fact that change and instability are fixed features of the current business climate, and to focus their efforts on those aspects of the business that they can control.

Financial Markets

Fashion in 2018 | 01. Predictably Unpredictable

In 2018, fashion executives will need to accept the fact that change and instability are fixed features of the current business climate, and to focus their efforts on those aspects of the business that they can control.


News & Analysis

Fashion in 2018 | 02. Globalisation Reboot

Despite the rise of nationalism, isolationist rhetoric and reshoring, globalisation will not stall in 2018.

News & Analysis

Fashion in 2018 | 02. Globalisation Reboot

Despite the rise of nationalism, isolationist rhetoric and reshoring, globalisation will not stall in 2018.


Technology

Online Giants Get Personal

Powered by artificial intelligence and big data, the world’s biggest e-commerce platforms can make an impersonal environment seem highly personal. Will fashion brands find working with these giants an increasingly persuasive proposition?

Technology

Online Giants Get Personal

Powered by artificial intelligence and big data, the world’s biggest e-commerce platforms can make an impersonal environment seem highly personal. Will fashion brands find working with these giants an increasingly persuasive proposition?