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Fashion Week

At New York Fashion Week, Sergio Hudson Means Business

Now in his eighth year, Hudson is evermore calculated — testing the waters with menswear and leaning into versatile, wearable looks as he aims to grow his brand.

Fashion Week

At New York Fashion Week, Sergio Hudson Means Business

Now in his eighth year, Hudson is evermore calculated — testing the waters with menswear and leaning into versatile, wearable looks as he aims to grow his brand.


Sports

How Nike Ran Off Course | The Debrief

Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF sports correspondent Daniel-Yaw Miller to examine how Nike’s recent struggles — from internal restructuring to marketing missteps — have impacted its dominance and what the brand is doing to reclaim its status.

Sports

How Nike Ran Off Course | The Debrief

Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF sports correspondent Daniel-Yaw Miller to examine how Nike’s recent struggles — from internal restructuring to marketing missteps — have impacted its dominance and what the brand is doing to reclaim its status.


Retail

H&M’s Big Bet on Fashion’s Elusive Middle

In an exclusive interview, CEO Daniel Ervér outlined his strategy to turn the Swedish fast-fashion giant’s greatest weakness – its positioning above Shein but below Zara in the category’s pricing hierarchy – into a strength. It all kicks off with a collection due out next month.

Retail

H&M’s Big Bet on Fashion’s Elusive Middle

In an exclusive interview, CEO Daniel Ervér outlined his strategy to turn the Swedish fast-fashion giant’s greatest weakness – its positioning above Shein but below Zara in the category’s pricing hierarchy – into a strength. It all kicks off with a collection due out next month.


Beauty

How Kamala Harris’ Signature Tresses Became a Gen-Z Hit

Once a symbol of assimilation in post-slavery America, the silk press has taken on a new life among young Black women, thanks to an old clip of Kamala Harris discussing her hair routine that went viral on TikTok.

Beauty

How Kamala Harris’ Signature Tresses Became a Gen-Z Hit

Once a symbol of assimilation in post-slavery America, the silk press has taken on a new life among young Black women, thanks to an old clip of Kamala Harris discussing her hair routine that went viral on TikTok.


Workplace & Talent

Why Kamala Harris Isn’t Making Bold Fashion Choices – Yet

With her wardrobe of pants suits in conservative colours, the vice president has studiously avoided drawing attention to her style choices. Experts say that reflects the reality that, as a Black and Indian woman in the upper echelon of politics, self-expression carries risks.

Workplace & Talent

Why Kamala Harris Isn’t Making Bold Fashion Choices – Yet

With her wardrobe of pants suits in conservative colours, the vice president has studiously avoided drawing attention to her style choices. Experts say that reflects the reality that, as a Black and Indian woman in the upper echelon of politics, self-expression carries risks.


Retail

The Top Priority for Victoria’s Secret’s New CEO

The surprise appointment of Savage X Fenty’s Hillary Super to the top job gives the beleaguered lingerie brand one more chance to show confused consumers what it stands for.

Retail

The Top Priority for Victoria’s Secret’s New CEO

The surprise appointment of Savage X Fenty’s Hillary Super to the top job gives the beleaguered lingerie brand one more chance to show confused consumers what it stands for.


Sports

Inside Nike’s Big Marketing Vibe Shift

The return of company veteran Nicole Hubbard Graham as CMO and the rollout of its ‘Winning Isn’t for Everyone’ campaign have helped fuel a push to restore Nike’s marketing glory after the brand ran off course. 'Do I think Nike stopped believing that the notion of winning could continue to grow this brand? Maybe.'

Sports

Inside Nike’s Big Marketing Vibe Shift

The return of company veteran Nicole Hubbard Graham as CMO and the rollout of its ‘Winning Isn’t for Everyone’ campaign have helped fuel a push to restore Nike’s marketing glory after the brand ran off course. 'Do I think Nike stopped believing that the notion of winning could continue to grow this brand? Maybe.'


Marketing

True Religion’s Hip-Hop Powered Comeback

Even as the premium denim seller lost its hold on many consumers in the 2010s, hip-hop movers and shakers never wavered in their affinity for the horseshoe logo and signature thick stitching. That’s helping the brand mount a rebound today.

Marketing

True Religion’s Hip-Hop Powered Comeback

Even as the premium denim seller lost its hold on many consumers in the 2010s, hip-hop movers and shakers never wavered in their affinity for the horseshoe logo and signature thick stitching. That’s helping the brand mount a rebound today.


Luxury

Luxury Heir Alleges His $13 Billion Hermès Fortune Has Vanished

A Swiss court has dismissed Hermès heir Nicolas Puech’s claims against his former wealth manager over the alleged loss of his fortune, leaving the fate of his significant stake in the luxury brand uncertain.

Luxury

Luxury Heir Alleges His $13 Billion Hermès Fortune Has Vanished

A Swiss court has dismissed Hermès heir Nicolas Puech’s claims against his former wealth manager over the alleged loss of his fortune, leaving the fate of his significant stake in the luxury brand uncertain.


Retail

J.Crew’s Unorthodox Olympics Moment

The American retailer was able to tap into the cachet of the world’s largest sporting event without being an official sponsor or licensee. The result was one of its most successful collaborations in recent memory.

Retail

J.Crew’s Unorthodox Olympics Moment

The American retailer was able to tap into the cachet of the world’s largest sporting event without being an official sponsor or licensee. The result was one of its most successful collaborations in recent memory.


Luxury

Sergio Rossi Taps Paul Andrew as Creative Director

The designer brings “creative design expertise and forward-thinking approach,” the Italian footwear brand owned by Lanvin Group said.

Luxury

Sergio Rossi Taps Paul Andrew as Creative Director

The designer brings “creative design expertise and forward-thinking approach,” the Italian footwear brand owned by Lanvin Group said.


Luxury

Burberry’s CEO Shake-Up, Explained

The British trench coat maker’s revenues tumbled over 20 percent this spring. How will new leadership change the strategy? And will it work?

Luxury

Burberry’s CEO Shake-Up, Explained

The British trench coat maker’s revenues tumbled over 20 percent this spring. How will new leadership change the strategy? And will it work?