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Beauty

For Niche Fragrance Makers, Time Is On Their Side

For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.

Beauty

For Niche Fragrance Makers, Time Is On Their Side

For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.


Beauty

Charlotte Tilbury on Remaking a Hero Product

By introducing a new version of her Magic Cream, Tilbury joins a number of other brands, from Armani and Olaplex, wading into the tricky waters of reformulation.

Beauty

Charlotte Tilbury on Remaking a Hero Product

By introducing a new version of her Magic Cream, Tilbury joins a number of other brands, from Armani and Olaplex, wading into the tricky waters of reformulation.


Partner Content

Inside Teoxane’s Integrated Approach to Aesthetic Medicine

As the aesthetics industry shifts towards longevity, Swiss company Teoxane is leveraging a unified scientific platform to bridge the gap between injectables and skincare. BoF sits down with chief operating officer Can Ongen to learn more.

Partner Content

Inside Teoxane’s Integrated Approach to Aesthetic Medicine

As the aesthetics industry shifts towards longevity, Swiss company Teoxane is leveraging a unified scientific platform to bridge the gap between injectables and skincare. BoF sits down with chief operating officer Can Ongen to learn more.


Beauty

Opinion: K-Beauty Needs More Than Salmon Sperm, Snail Mucin to Win the US

The US is now the biggest overseas buyer of South Korean skincare and cosmetics, but incoming brands need to focus on retail presence and diverse consumers, writes Bloomberg’s Julianna Liu.

Beauty

Opinion: K-Beauty Needs More Than Salmon Sperm, Snail Mucin to Win the US

The US is now the biggest overseas buyer of South Korean skincare and cosmetics, but incoming brands need to focus on retail presence and diverse consumers, writes Bloomberg’s Julianna Liu.


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Sustainability

Fashion Searches For a New Climate Solution

Coach-owner Tapestry’s new carbon-removal partnership and brands making fresh commitments to textile-to-textile recycling startups show an industry searching for ways to address its environmental impact.

Sustainability

Fashion Searches For a New Climate Solution

Coach-owner Tapestry’s new carbon-removal partnership and brands making fresh commitments to textile-to-textile recycling startups show an industry searching for ways to address its environmental impact.


Technology

Want to Know What Consumers Think? Ask an AI-Generated Focus Group.

Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.

Technology

Want to Know What Consumers Think? Ask an AI-Generated Focus Group.

Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.


Technology

A Step-by-Step Guide to Getting Ready for AI Agents

Making sure AI agents can seamlessly buy your products takes more than cleaning up product data and then sitting back and waiting for them to find you. BoF breaks down what brands need to know.

Technology

A Step-by-Step Guide to Getting Ready for AI Agents

Making sure AI agents can seamlessly buy your products takes more than cleaning up product data and then sitting back and waiting for them to find you. BoF breaks down what brands need to know.


Beauty

Are Shoppers Ready for Beauty Robots?

Investors and retailers are bullish on machines that perform beauty services like nails or lashes — but professionals and shoppers aren’t fully on board.

Beauty

Are Shoppers Ready for Beauty Robots?

Investors and retailers are bullish on machines that perform beauty services like nails or lashes — but professionals and shoppers aren’t fully on board.


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Partner Content

At Ecoalf, Designing for the Future of Circular Fashion

Ecoalf is sharpening its circularity-first approach while expanding its global footprint. BoF sits down with its founder Javier Goyeneche to discuss the challenges and opportunities that lie ahead for the mission-driven brand that puts sustainability at the core of its business.

Partner Content

At Ecoalf, Designing for the Future of Circular Fashion

Ecoalf is sharpening its circularity-first approach while expanding its global footprint. BoF sits down with its founder Javier Goyeneche to discuss the challenges and opportunities that lie ahead for the mission-driven brand that puts sustainability at the core of its business.


Beauty

Exclusive: Sephora Partners with Olive Young

The LVMH-owned retailer will stock a selection of skincare online and in stores worldwide curated by the Korean beauty giant from autumn 2026.

Beauty

Exclusive: Sephora Partners with Olive Young

The LVMH-owned retailer will stock a selection of skincare online and in stores worldwide curated by the Korean beauty giant from autumn 2026.


Technology

AI Is Shaking Up Fashion’s Workforce

Brands need to prepare as AI transforms a number of the industry's existing roles, and creates new ones, according to the BoF-McKinsey State of Fashion 2026.

Technology

AI Is Shaking Up Fashion’s Workforce

Brands need to prepare as AI transforms a number of the industry's existing roles, and creates new ones, according to the BoF-McKinsey State of Fashion 2026.


Beauty

The Themes Shaping Wellness in 2026

Holistic health is the hot topic of the year, as consumers seek products, treatments and habits that will improve their wellbeing across the board.

Beauty

The Themes Shaping Wellness in 2026

Holistic health is the hot topic of the year, as consumers seek products, treatments and habits that will improve their wellbeing across the board.