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Creative Class

Nara Smith and Lucky Blue Smith on Living Authentically in Viral Moments | The BoF Podcast

At BoF VOICES 2024, Lucky Blue Smith and Nara Smith discussed the pressures of being in the public eye, and how staying true to themselves is core to their success — and their sanity.

Creative Class

Nara Smith and Lucky Blue Smith on Living Authentically in Viral Moments | The BoF Podcast

At BoF VOICES 2024, Lucky Blue Smith and Nara Smith discussed the pressures of being in the public eye, and how staying true to themselves is core to their success — and their sanity.


Beauty

Influencers to Beauty Brands: Stop Sending Us So Much Stuff!

As influencers and editors become increasingly vocal about their distaste for excessive or opulent mailers, brands need to create more tailored strategies to maximise their reach — and their budget.

Beauty

Influencers to Beauty Brands: Stop Sending Us So Much Stuff!

As influencers and editors become increasingly vocal about their distaste for excessive or opulent mailers, brands need to create more tailored strategies to maximise their reach — and their budget.


Marketing

What Fashion PR & Communications Professionals Need to Know Today

This month, BoF Careers provides essential sector insights to help PR & communications professionals decode fashion’s creative landscape.

Marketing

What Fashion PR & Communications Professionals Need to Know Today

This month, BoF Careers provides essential sector insights to help PR & communications professionals decode fashion’s creative landscape.


Global Markets

Myntra: India’s Online Fashion Gateway

The e-commerce giant is helping mass-market and premium brands reach millions of consumers across India. For the BoF-McKinsey State of Fashion 2025 report, CEO Nandita Sinha explained how brands can navigate through the complexities of this dynamic market.

Global Markets

Myntra: India’s Online Fashion Gateway

The e-commerce giant is helping mass-market and premium brands reach millions of consumers across India. For the BoF-McKinsey State of Fashion 2025 report, CEO Nandita Sinha explained how brands can navigate through the complexities of this dynamic market.


Partner Content

Increasing Brand Presence and Impact on TikTok

Farah Maloof, head of fashion and luxury partnerships at TikTok, and Jordan Mitchell, the co-founder and co-CEO of cultural marketing agency Good Culture Inc., share their insights on how to best engage the zeitgeist, effectively work with content creators and empower teams within businesses to successfully navigate the entertainment platform.

Partner Content

Increasing Brand Presence and Impact on TikTok

Farah Maloof, head of fashion and luxury partnerships at TikTok, and Jordan Mitchell, the co-founder and co-CEO of cultural marketing agency Good Culture Inc., share their insights on how to best engage the zeitgeist, effectively work with content creators and empower teams within businesses to successfully navigate the entertainment platform.


Beauty

RFK Jr. Is Poised to Be America’s Wellness Influencer-in-Chief

While doctors are alarmed about RFK Jr.’s views on vaccines, parts of the wellness world are embracing Trump’s pick for Health and Human Services secretary.

Beauty

RFK Jr. Is Poised to Be America’s Wellness Influencer-in-Chief

While doctors are alarmed about RFK Jr.’s views on vaccines, parts of the wellness world are embracing Trump’s pick for Health and Human Services secretary.


Marketing

Did These Fashion and Beauty Trends Predict Trump’s Comeback?

The former president’s victory shocked many Democrats. But there were signs bubbling up in the culture well before election night that America was about to take a lurch to the right.

Marketing

Did These Fashion and Beauty Trends Predict Trump’s Comeback?

The former president’s victory shocked many Democrats. But there were signs bubbling up in the culture well before election night that America was about to take a lurch to the right.


Global Markets

Meet India’s New ‘It Girls’

Fashion brands like Dior, Ralph Lauren and Jimmy Choo are cosying up to a new generation of actresses, socialites and aristocrats who capture the zeitgeist in India’s rapidly growing luxury market.

Global Markets

Meet India’s New ‘It Girls’

Fashion brands like Dior, Ralph Lauren and Jimmy Choo are cosying up to a new generation of actresses, socialites and aristocrats who capture the zeitgeist in India’s rapidly growing luxury market.


Partner Content

Unpacking the GCC’s Fashion and Beauty Growth Opportunities at Oud Fashion Talks

For its third edition, Oud Fashion Talks welcomed international and regional fashion professionals to Kuwait. Panel talks featured local emerging designers, beauty entrepreneurs, industry-leading content creators and the first public interview from CEO of luxury e-commerce platform Ounass, Khalid Al Tayer, in conversation with BoF’s Imran Amed.

Partner Content

Unpacking the GCC’s Fashion and Beauty Growth Opportunities at Oud Fashion Talks

For its third edition, Oud Fashion Talks welcomed international and regional fashion professionals to Kuwait. Panel talks featured local emerging designers, beauty entrepreneurs, industry-leading content creators and the first public interview from CEO of luxury e-commerce platform Ounass, Khalid Al Tayer, in conversation with BoF’s Imran Amed.


Beauty

An Instagram Beauty Brand Navigates a TikTok World

Since 2016, Kristin Noel Crawley has grown KNC Beauty slowly and steadily. Now, she’s ready for its big break.

Beauty

An Instagram Beauty Brand Navigates a TikTok World

Since 2016, Kristin Noel Crawley has grown KNC Beauty slowly and steadily. Now, she’s ready for its big break.


Sports

The BoF 500: Fashion’s Industry Olympics Comes to Paris

Rising talents and industry legends united to celebrate the new members of the definitive index of people shaping the global fashion industry.

Sports

The BoF 500: Fashion’s Industry Olympics Comes to Paris

Rising talents and industry legends united to celebrate the new members of the definitive index of people shaping the global fashion industry.


News & Analysis

Introducing the BoF 500 Class of 2024

Explore the 100 new additions to The Business of Fashion’s definitive index of people shaping the global fashion industry.

News & Analysis

Introducing the BoF 500 Class of 2024

Explore the 100 new additions to The Business of Fashion’s definitive index of people shaping the global fashion industry.