Lanvin Deputy CEO Siddhartha Shukla Exits Brand
Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.
influencers
Beauty
Drew Barrymore’s Makeup Line, Flower Beauty, Closes
Its parent company, brand incubator Maesa, also announced it would be exiting the colour cosmetics category altogether.
Drew Barrymore’s Makeup Line, Flower Beauty, Closes
Its parent company, brand incubator Maesa, also announced it would be exiting the colour cosmetics category altogether.
Beauty
Gen Alpha Looks for Its Own Rhode
Drunk Elephant may be old news for Gen Alpha, but a wave of new brands, including Sincerely Yours and Yes Day, are hoping to capture tweens’ attention at just the right moment.
Gen Alpha Looks for Its Own Rhode
Drunk Elephant may be old news for Gen Alpha, but a wave of new brands, including Sincerely Yours and Yes Day, are hoping to capture tweens’ attention at just the right moment.
Beauty
The Fragrance Brand, the Influencer and the $60,000 Wedding Gift
It’s gonna be one heck of a thank-you note — or one winning strategy for how companies should (and shouldn’t) dole out swag to brides.
The Fragrance Brand, the Influencer and the $60,000 Wedding Gift
It’s gonna be one heck of a thank-you note — or one winning strategy for how companies should (and shouldn’t) dole out swag to brides.
Media
Exclusive: Condé Nast to Launch Influencer Storefront Platform
Next year, the Vogue publisher will release Vette, an online marketplace where creators can sell the products they tout in their content. But to stand out in the influencer marketing space, it’ll face plenty of competition.
Exclusive: Condé Nast to Launch Influencer Storefront Platform
Next year, the Vogue publisher will release Vette, an online marketplace where creators can sell the products they tout in their content. But to stand out in the influencer marketing space, it’ll face plenty of competition.
Retail
Millennial Yoga Guru Sues Alo For Age Discrimination
One of the celebrity-favourite athleisure brand’s yoga instructors, now in her 40s, alleges she was let go for no longer conforming to the “Alo aesthetic.” Her case hinges on whether influencers like her are employees or private contractors.
Millennial Yoga Guru Sues Alo For Age Discrimination
One of the celebrity-favourite athleisure brand’s yoga instructors, now in her 40s, alleges she was let go for no longer conforming to the “Alo aesthetic.” Her case hinges on whether influencers like her are employees or private contractors.
Retail
Dairy Boy Brings a Connecticut Farmhouse to Soho
The influencer Paige Lorenze opened her third pop-up in New York City over the weekend, selling fleeces, barn jackets and more to thousands of fans who have bought into her Gen-Z-friendly vision of New England-inspired Americana.
Dairy Boy Brings a Connecticut Farmhouse to Soho
The influencer Paige Lorenze opened her third pop-up in New York City over the weekend, selling fleeces, barn jackets and more to thousands of fans who have bought into her Gen-Z-friendly vision of New England-inspired Americana.
Beauty
Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign
The beauty brand’s chief marketing officer Kory Marchisotto spoke to The Business of Beauty about the ad and its aftermath. “There is a big gap between our intention and how this missed the mark for some people,” she said.
Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign
The beauty brand’s chief marketing officer Kory Marchisotto spoke to The Business of Beauty about the ad and its aftermath. “There is a big gap between our intention and how this missed the mark for some people,” she said.
Media
Why Influencers Are Courting Legacy Media
TikTok stars are seeking prestige and credibility from publications like Vogue and The New York Times — trading viral moments for lasting influence. But to be effective, influencers and publicists alike need to consider if their talent is actually news-worthy.
Why Influencers Are Courting Legacy Media
TikTok stars are seeking prestige and credibility from publications like Vogue and The New York Times — trading viral moments for lasting influence. But to be effective, influencers and publicists alike need to consider if their talent is actually news-worthy.
Direct-to-Consumer
How to Build a Male Influencer Brand
A new cohort of fashion startups helmed by male creators is gaining ground. To build labels with influence beyond their founders’ niche audiences, they’re opening retail stores and forging collaborations.
How to Build a Male Influencer Brand
A new cohort of fashion startups helmed by male creators is gaining ground. To build labels with influence beyond their founders’ niche audiences, they’re opening retail stores and forging collaborations.
Marketing
Brands Are Using OnlyFans Stars to Make Sex Sell, Again
After years of risk aversion, brands are returning to more sex-centric advertising. The new twist on the age-old tactic incorporates everything from OnlyFans creators to steamy novels.
Brands Are Using OnlyFans Stars to Make Sex Sell, Again
After years of risk aversion, brands are returning to more sex-centric advertising. The new twist on the age-old tactic incorporates everything from OnlyFans creators to steamy novels.
Beauty
K-Makeup Couldn’t Go Global. Now It’s Trying Again.
Ten years after they failed to catch on outside Asia, Korean cosmetic brands are bringing TikTok virality and expanded shade ranges back to the West in the hopes they can ride K-beauty’s second wave to success.
K-Makeup Couldn’t Go Global. Now It’s Trying Again.
Ten years after they failed to catch on outside Asia, Korean cosmetic brands are bringing TikTok virality and expanded shade ranges back to the West in the hopes they can ride K-beauty’s second wave to success.
Beauty
Beauty’s Great Menopause Conundrum
Over the past half decade, beauty has attempted to ride the menopause wave with mixed results. A new crop of brands is seeking success by embracing hormones, ageing Millennials and telemedicine.
Beauty’s Great Menopause Conundrum
Over the past half decade, beauty has attempted to ride the menopause wave with mixed results. A new crop of brands is seeking success by embracing hormones, ageing Millennials and telemedicine.
The News in Brief
Ulta Beauty Forecasts Annual Profit Below Estimates
Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.
Exclusive: Brita Invests in Shower Filter Firm Hello Klean
The German water filtration firm has acquired a minority stake in Hello Klean, which sells shower heads it claims mitigate the effects of hard water.
AII Launches Industry-First Tool Standardising Measurement of Carbon Emissions
The new tool published by the climate-focused nonprofit aims to create a standardised benchmark across textile facilities to accelerate fashion’s efforts to decarbonise.
Marco De Vincenzo Exits Etro
The creative director’s departure after four years was a decision of ‘mutual agreement’ according to the Italian label.
Exclusive: Akt London Enters Sephora
The UK label will roll out its hero deodorant to Sephora US doors and launch its full assortment online as the LVMH-owned retailer expands its body care offering.
Zalando Forecasts 2026 Profit Jump Driven by AI Boost
The European retailer forecast a rise in full-year adjusted operating profit and announced a share buyback, citing the productivity and cost-saving benefits of AI.
Lululemon Founder Warns CEO Candidates That Board Needs Overhaul
Chip Wilson wrote an open letter to potential candidates for the activewear brand’s next chief executive warning them of problems at the company.