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Beauty

The Case for Lab-Grown Hair Extensions

Following a flurry of headlines alleging that synthetic hair extensions contain harmful chemicals, British company Ruka is launching a lab-made option using a complex formulation process, which it says is a safer alternative. Marketing and scaling its business could be just as complex.

Beauty

The Case for Lab-Grown Hair Extensions

Following a flurry of headlines alleging that synthetic hair extensions contain harmful chemicals, British company Ruka is launching a lab-made option using a complex formulation process, which it says is a safer alternative. Marketing and scaling its business could be just as complex.


Beauty

At the US Open, Beauty Wants to Play With the Pros

Marketing to players has become big business as the athletes themselves become bigger tastemakers, prompting salons and brands to offer their services to the cream of the crop.

Beauty

At the US Open, Beauty Wants to Play With the Pros

Marketing to players has become big business as the athletes themselves become bigger tastemakers, prompting salons and brands to offer their services to the cream of the crop.


Partner Content

How The Estée Lauder Companies Engages Talent and Prioritises Values Amid Global Transformation

The Estée Lauder Companies, which is behind global beauty brands including Bobbi Brown Cosmetics, Clinique, Jo Malone London, La Mer and Tom Ford Beauty, has new leadership driving strategic change and innovation in the workplace. BoF speaks to Pernilla Nyberg, SVP and general manager of UK & Ireland, to learn how the company is engaging and supporting its employees amid the change.

Partner Content

How The Estée Lauder Companies Engages Talent and Prioritises Values Amid Global Transformation

The Estée Lauder Companies, which is behind global beauty brands including Bobbi Brown Cosmetics, Clinique, Jo Malone London, La Mer and Tom Ford Beauty, has new leadership driving strategic change and innovation in the workplace. BoF speaks to Pernilla Nyberg, SVP and general manager of UK & Ireland, to learn how the company is engaging and supporting its employees amid the change.


Beauty

Tracee Ellis Ross: Understanding the Diversity of Humanity is Good Business | The BoF Podcast

Tracee Ellis Ross shares her journey from Hollywood actress to entrepreneur with BoF founder and CEO Imran Amed, detailing the systemic changes she’s driving in the haircare industry.

Beauty

Tracee Ellis Ross: Understanding the Diversity of Humanity is Good Business | The BoF Podcast

Tracee Ellis Ross shares her journey from Hollywood actress to entrepreneur with BoF founder and CEO Imran Amed, detailing the systemic changes she’s driving in the haircare industry.


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Partner Content

How Maesa Creates and Scales Beauty Brands in a Saturated Market

As a global incubator and operator for beauty and personal care brands, Maesa is growing its presence across new and existing categories — putting unmet customer needs at the centre of its own brands’ strategy. BoF hears from chief executive officer Piyush Jain and chief financial officer Zaheer Ferguson on its goals to disrupt the beauty and wellness space.

Partner Content

How Maesa Creates and Scales Beauty Brands in a Saturated Market

As a global incubator and operator for beauty and personal care brands, Maesa is growing its presence across new and existing categories — putting unmet customer needs at the centre of its own brands’ strategy. BoF hears from chief executive officer Piyush Jain and chief financial officer Zaheer Ferguson on its goals to disrupt the beauty and wellness space.


Beauty

Black Beauty Excellence Was the Star of the Met Gala

Afros, faded edges, fantastic braids and more provided a much-needed jolt to the star-studded event.

Beauty

Black Beauty Excellence Was the Star of the Met Gala

Afros, faded edges, fantastic braids and more provided a much-needed jolt to the star-studded event.


Beauty

Oops! We Shaved It Again

After some false alarms, the bikini line lives another day — thanks to Gen Z consumers.

Beauty

Oops! We Shaved It Again

After some false alarms, the bikini line lives another day — thanks to Gen Z consumers.


Beauty

The Best of BoF 2024: When Beauty Trends Tap Culture

This year, marketing efforts for everything from skincare to fragrance targeted new cohorts — Gen Alpha, male athletes, pet owners, “MomTok” — and across more channels than ever.

Beauty

The Best of BoF 2024: When Beauty Trends Tap Culture

This year, marketing efforts for everything from skincare to fragrance targeted new cohorts — Gen Alpha, male athletes, pet owners, “MomTok” — and across more channels than ever.


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Beauty

The Business of Beauty Haul of Fame: Skincare’s Secret Weapon

Meet the tiny lab in Florida making the viral formulas you’ve been craving for the last four years — and those you’ll be craving tomorrow.

Beauty

The Business of Beauty Haul of Fame: Skincare’s Secret Weapon

Meet the tiny lab in Florida making the viral formulas you’ve been craving for the last four years — and those you’ll be craving tomorrow.


Beauty

Influencers to Beauty Brands: Stop Sending Us So Much Stuff!

As influencers and editors become increasingly vocal about their distaste for excessive or opulent mailers, brands need to create more tailored strategies to maximise their reach — and their budget.

Beauty

Influencers to Beauty Brands: Stop Sending Us So Much Stuff!

As influencers and editors become increasingly vocal about their distaste for excessive or opulent mailers, brands need to create more tailored strategies to maximise their reach — and their budget.


Beauty

The Business of Beauty Haul of Fame: You’re Such a Tool

Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.

Beauty

The Business of Beauty Haul of Fame: You’re Such a Tool

Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.


Beauty

The Business of Beauty Haul of Fame: Lipstick You Can Snuggle

Interior design’s shaggy, furry texture boom has already influenced the latest wave of cosmetic launches — and indicates more softness to come.

Beauty

The Business of Beauty Haul of Fame: Lipstick You Can Snuggle

Interior design’s shaggy, furry texture boom has already influenced the latest wave of cosmetic launches — and indicates more softness to come.