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generation-z

Entrepreneurship

Streetwear Reigns Supreme, Say Teens

Brands including Adidas, Supreme and Gucci come out on top in a Piper Jaffray survey of young consumers, while Nike and Ralph Lauren are losing lustre.

Entrepreneurship

Streetwear Reigns Supreme, Say Teens

Brands including Adidas, Supreme and Gucci come out on top in a Piper Jaffray survey of young consumers, while Nike and Ralph Lauren are losing lustre.


Beauty

What Young People Really Think About Identity, Influence and the Experience Economy

Beautycon chief executive Moj Mahdara took to the #BoFVOICES stage to share results of her extensive survey of Pivotals, the super-generation age 13 to 34. Watch now.

Beauty

What Young People Really Think About Identity, Influence and the Experience Economy

Beautycon chief executive Moj Mahdara took to the #BoFVOICES stage to share results of her extensive survey of Pivotals, the super-generation age 13 to 34. Watch now.


News & Analysis

H&M’s Answer to Streetwear Gathers Pace

With Weekday, the Swedish fast-fashion group has successfully packaged the politically attuned, streetwear-loving aesthetic of Generation Z.

News & Analysis

H&M’s Answer to Streetwear Gathers Pace

With Weekday, the Swedish fast-fashion group has successfully packaged the politically attuned, streetwear-loving aesthetic of Generation Z.


News & Analysis

Will Millennials Boost the Fur Trade?

Millennial-friendly megabrands like Gucci are going fur-free, but the $40 billion global fur industry is working hard to reinvent itself for a new generation of consumers.

News & Analysis

Will Millennials Boost the Fur Trade?

Millennial-friendly megabrands like Gucci are going fur-free, but the $40 billion global fur industry is working hard to reinvent itself for a new generation of consumers.


News & Analysis

Op-Ed | When Image Is Everything

The rise of the image economy presents a revolutionary opportunity to communicate alternate values, but Generation Next seems content to post dope travel pics from Ibiza, argues Chris Wallace.

News & Analysis

Op-Ed | When Image Is Everything

The rise of the image economy presents a revolutionary opportunity to communicate alternate values, but Generation Next seems content to post dope travel pics from Ibiza, argues Chris Wallace.


China

Tapping Generation Next

Millennials and Generation Z are highly connected and prefer experiences to stuff. Can the fashion industry win them over?

China

Tapping Generation Next

Millennials and Generation Z are highly connected and prefer experiences to stuff. Can the fashion industry win them over?


News & Analysis

Inside the Millennial Mind of Selena Gomez

The pop superstar speaks to BoF's Imran Amed about mental health, the power of authenticity, aligning herself with Coach and why it’s important to separate what you can see on your phone from real life.

News & Analysis

Inside the Millennial Mind of Selena Gomez

The pop superstar speaks to BoF's Imran Amed about mental health, the power of authenticity, aligning herself with Coach and why it’s important to separate what you can see on your phone from real life.


News & Analysis

Step Inside the YouTube-Fuelled, Teenaged Extravaganza That Is Beautycon

"Beautycon Media today is one part Coachella, one part Sephora, and one part (or more) a consulting firm for brands that are thirsty for access to

News & Analysis

Step Inside the YouTube-Fuelled, Teenaged Extravaganza That Is Beautycon

"Beautycon Media today is one part Coachella, one part Sephora, and one part (or more) a consulting firm for brands that are thirsty for access to


News & Analysis

Neon Pound: How Generation Z Took Over the High Street

"Fashion appears to have abandoned its brief dalliance with the grey pound and been blinded by the neon one."

News & Analysis

Neon Pound: How Generation Z Took Over the High Street

"Fashion appears to have abandoned its brief dalliance with the grey pound and been blinded by the neon one."


News & Analysis

Inside the New Teen Vogue

Can a team of Millennials, led by Anna Wintour, win over Gen Z?

News & Analysis

Inside the New Teen Vogue

Can a team of Millennials, led by Anna Wintour, win over Gen Z?


Retail

For Some US Companies, Millennials are Giving Way to Generation Z

A small but growing number of companies are starting to target Generation Z — the 69 million high school-age kids and younger who will soon outnumber the millennials before them — and they are not just pitching typical teen products such as acne creams and video games.

Retail

For Some US Companies, Millennials are Giving Way to Generation Z

A small but growing number of companies are starting to target Generation Z — the 69 million high school-age kids and younger who will soon outnumber the millennials before them — and they are not just pitching typical teen products such as acne creams and video games.


Technology

‘Data Is the New Oil’ and More from SXSW

Collaboration, artificial intelligence, conversational commerce and the rise of Generation Z emerged as key themes at this year’s SXSW.

Technology

‘Data Is the New Oil’ and More from SXSW

Collaboration, artificial intelligence, conversational commerce and the rise of Generation Z emerged as key themes at this year’s SXSW.