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fragrance

Beauty

Why Beauty Is the New ‘It-Bag’ for Luxury E-Commerce

Moda Operandi is launching beauty, the third luxury fashion site to enter the category in under a year.

Beauty

Why Beauty Is the New ‘It-Bag’ for Luxury E-Commerce

Moda Operandi is launching beauty, the third luxury fashion site to enter the category in under a year.


Beauty

How Beauty Brands Are Preparing for 2023

As companies plan for another turbulent year, they are emphasising value, taking bigger retail bets and remaining optimistic.

Beauty

How Beauty Brands Are Preparing for 2023

As companies plan for another turbulent year, they are emphasising value, taking bigger retail bets and remaining optimistic.


Beauty

The Best of BoF: Beauty’s Year of Change

In 2022, the rules of beauty changed. Neon yellow replaced millennial pink, TikTok became the social marker of success, and omnichannel became the only path for survival. Explore BoF’s in-depth features and analysis on these topics and other year-defining trends like colour cosmetics’ comeback and the rise of celebrity brands.

Beauty

The Best of BoF: Beauty’s Year of Change

In 2022, the rules of beauty changed. Neon yellow replaced millennial pink, TikTok became the social marker of success, and omnichannel became the only path for survival. Explore BoF’s in-depth features and analysis on these topics and other year-defining trends like colour cosmetics’ comeback and the rise of celebrity brands.


Beauty

The Stockholm Fragrance Start-Up Smart Money Is Betting On

Haisam Mohammed, a son of Eritrean refugees, has turned the aromas wafting through the stairwells of Sweden’s high-rises into a perfume business now backed by Frame co-founder Erik Torstensson.

Beauty

The Stockholm Fragrance Start-Up Smart Money Is Betting On

Haisam Mohammed, a son of Eritrean refugees, has turned the aromas wafting through the stairwells of Sweden’s high-rises into a perfume business now backed by Frame co-founder Erik Torstensson.


Partner Content

How Experiential Retail Tactics Are Evolving and the Power of Scent

Last week, BoF and Integra Fragrances invited executives from the likes of Kering, Armani, Sunnei, Ginori and La Double J to discover how experiential retail is evolving and the growing significance of scent and sensory marketing.

Partner Content

How Experiential Retail Tactics Are Evolving and the Power of Scent

Last week, BoF and Integra Fragrances invited executives from the likes of Kering, Armani, Sunnei, Ginori and La Double J to discover how experiential retail is evolving and the growing significance of scent and sensory marketing.


Beauty

How Candles Explain What’s Happening in the Beauty Industry

As the candle category has boomed, the product now matters just as much as the branding around it — a sentiment reflected across beauty.

Beauty

How Candles Explain What’s Happening in the Beauty Industry

As the candle category has boomed, the product now matters just as much as the branding around it — a sentiment reflected across beauty.


Beauty

Case Study | How to Build an Independent Beauty Brand

From fragrance to skin care to hair care, independent brands are making their mark on the beauty industry, but competition is stiff and scaling these businesses is more complex than ever.

Beauty

Case Study | How to Build an Independent Beauty Brand

From fragrance to skin care to hair care, independent brands are making their mark on the beauty industry, but competition is stiff and scaling these businesses is more complex than ever.


Beauty

Dior and Chanel Run Their Own Beauty Lines. Why Not Gucci Too?

Kering’s rumoured plan to someday bring its largest brand’s beauty business in house may take years to pull off, but is already sending shockwaves throughout the industry.

Beauty

Dior and Chanel Run Their Own Beauty Lines. Why Not Gucci Too?

Kering’s rumoured plan to someday bring its largest brand’s beauty business in house may take years to pull off, but is already sending shockwaves throughout the industry.


Entrepreneurship

How to Fundraise in a Bear Market

Facing a possible recession, private investors are tightening their purse strings. This means fashion and beauty start-ups must preserve cash and undertake creative tactics to secure capital.

Entrepreneurship

How to Fundraise in a Bear Market

Facing a possible recession, private investors are tightening their purse strings. This means fashion and beauty start-ups must preserve cash and undertake creative tactics to secure capital.


Beauty

We Don’t Need Beauty in the Metaverse — Yet

Beauty brands have a natural edge on TikTok and YouTube, but are lagging the fashion industry in making a splash in the virtual world. Without the logos and distinctive characteristics of apparel and accessories, it’s unclear how skin care, makeup and fragrance will establish a presence and a purpose in web3.

Beauty

We Don’t Need Beauty in the Metaverse — Yet

Beauty brands have a natural edge on TikTok and YouTube, but are lagging the fashion industry in making a splash in the virtual world. Without the logos and distinctive characteristics of apparel and accessories, it’s unclear how skin care, makeup and fragrance will establish a presence and a purpose in web3.


Retail

How to Navigate the Return of Wholesale

After a hard pivot to e-commerce during the pandemic, many brands are back to working with retailers. This time, they say the terms have changed in their favour.

Retail

How to Navigate the Return of Wholesale

After a hard pivot to e-commerce during the pandemic, many brands are back to working with retailers. This time, they say the terms have changed in their favour.


Beauty

Colour Cosmetics Make a Bold Comeback

Makeup is now growing twice as fast as skin care as beauty shoppers turn to neon eyeshadows and bold shimmery blushes to create looks inspired by TikTok trends and the Y2K revival.

Beauty

Colour Cosmetics Make a Bold Comeback

Makeup is now growing twice as fast as skin care as beauty shoppers turn to neon eyeshadows and bold shimmery blushes to create looks inspired by TikTok trends and the Y2K revival.