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Technology

How Much Does Sneaker Innovation Matter?

With so many brands peddling new performance technologies, it can be hard for shoppers to understand what makes one product better than another. It's on brands to nail the right mix of form and function.

Technology

How Much Does Sneaker Innovation Matter?

With so many brands peddling new performance technologies, it can be hard for shoppers to understand what makes one product better than another. It's on brands to nail the right mix of form and function.


Retail

Sportswear Is Set for an Epic Showdown in 2025

The battle between challenger brands and incumbents is only set to intensify, pushing each camp to develop more innovative products and devise creative new ways to reach shoppers and tell their stories, according to the BoF-McKinsey State of Fashion 2025.

Retail

Sportswear Is Set for an Epic Showdown in 2025

The battle between challenger brands and incumbents is only set to intensify, pushing each camp to develop more innovative products and devise creative new ways to reach shoppers and tell their stories, according to the BoF-McKinsey State of Fashion 2025.


Technology

AI Can Now Authenticate Sneakers by Their Smell

An AI start-up working with a major sneaker resale platform believes it has found a way to authenticate footwear and potentially other products through the chemical signatures in their scent.

Technology

AI Can Now Authenticate Sneakers by Their Smell

An AI start-up working with a major sneaker resale platform believes it has found a way to authenticate footwear and potentially other products through the chemical signatures in their scent.


Sports

Nike’s Declining Brand Heat, in Five Charts

Data shows that Nike's hottest sneaker styles have cooled off, contributing to a drop in Nike’s cultural cachet that new CEO Elliott Hill will need to address.

Sports

Nike’s Declining Brand Heat, in Five Charts

Data shows that Nike's hottest sneaker styles have cooled off, contributing to a drop in Nike’s cultural cachet that new CEO Elliott Hill will need to address.


Sports

How Adidas Engineered Its Big Comeback

Two years ago, Adidas was in crisis after terminating its Yeezy business. But since then, the brand has engineered a remarkable turnaround, led by CEO Bjørn Gulden and the success of its Samba sneakers. Gulden and other Adidas executives opened up about the changes that got the company back on track, and what’s next for the sneaker giant.

Sports

How Adidas Engineered Its Big Comeback

Two years ago, Adidas was in crisis after terminating its Yeezy business. But since then, the brand has engineered a remarkable turnaround, led by CEO Bjørn Gulden and the success of its Samba sneakers. Gulden and other Adidas executives opened up about the changes that got the company back on track, and what’s next for the sneaker giant.


Sports

How Nike Ran Off Course | The Debrief

Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF sports correspondent Daniel-Yaw Miller to examine how Nike’s recent struggles — from internal restructuring to marketing missteps — have impacted its dominance and what the brand is doing to reclaim its status.

Sports

How Nike Ran Off Course | The Debrief

Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF sports correspondent Daniel-Yaw Miller to examine how Nike’s recent struggles — from internal restructuring to marketing missteps — have impacted its dominance and what the brand is doing to reclaim its status.


Sports

How Running Went High Tech

Forget your $285 Nike Alphaflys and that $150 Salomon technical vest. The biggest flex is turning up to run club with a perfect recovery score on Oura or Whoop.

Sports

How Running Went High Tech

Forget your $285 Nike Alphaflys and that $150 Salomon technical vest. The biggest flex is turning up to run club with a perfect recovery score on Oura or Whoop.


Direct-to-Consumer

Rothy’s Charts International Expansion With a Pop-Up in Liberty London

After a sales dip and leadership change last year, the brand, known for its knit flats, is embarking on a global retail push to kickstart its growth recovery, starting with a debut in the British department store.

Direct-to-Consumer

Rothy’s Charts International Expansion With a Pop-Up in Liberty London

After a sales dip and leadership change last year, the brand, known for its knit flats, is embarking on a global retail push to kickstart its growth recovery, starting with a debut in the British department store.


Sports

The Technology Behind On’s Newest ‘Super Shoe’

The Swiss brand’s athletes have already been winning races using its new technology, LightSpray, which forms the basis of its latest racing sneaker, the $330 Cloudboom Strike LS.

Sports

The Technology Behind On’s Newest ‘Super Shoe’

The Swiss brand’s athletes have already been winning races using its new technology, LightSpray, which forms the basis of its latest racing sneaker, the $330 Cloudboom Strike LS.


China

Nike Bets Its China Comeback on Michael Jordan’s New $1,000 High-Tops

The sportswear giant is betting on Jordan brand’s latest ‘World of Flight’ retail concept in Beijing to kickstart sales in the region, amid increasing competition from home grown players Anta and Li-Ning.

China

Nike Bets Its China Comeback on Michael Jordan’s New $1,000 High-Tops

The sportswear giant is betting on Jordan brand’s latest ‘World of Flight’ retail concept in Beijing to kickstart sales in the region, amid increasing competition from home grown players Anta and Li-Ning.


Sports

Are Signature Sneakers Still Relevant?

After years of stagnation, the market for signature shoes from basketball stars is heating up again, boosted by a new generation of athletes and fresh challenges to Nike’s dominance from a resurgent Adidas and a host of Chinese brands like Anta and Li-Ning.

Sports

Are Signature Sneakers Still Relevant?

After years of stagnation, the market for signature shoes from basketball stars is heating up again, boosted by a new generation of athletes and fresh challenges to Nike’s dominance from a resurgent Adidas and a host of Chinese brands like Anta and Li-Ning.


Direct-to-Consumer

The DTC Brands Driving the Men’s Loafer Boom

The classic shoe has become a go-to for plugged-in menswear shoppers thanks to DTC upstarts offering a wide range of slip-on styles with distinct aesthetics and accessible price points.

Direct-to-Consumer

The DTC Brands Driving the Men’s Loafer Boom

The classic shoe has become a go-to for plugged-in menswear shoppers thanks to DTC upstarts offering a wide range of slip-on styles with distinct aesthetics and accessible price points.