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Sustainability

#BoFLIVE: The Pitfalls of Marketing Your Fashion Brand as ‘Sustainable’

Fashion’s favourite term means everything and nothing, creating confusion and potential liabilities for the brands that want to be seen as environmentally friendly. Exclusively for BoF Professional members, a host of experts discuss the trouble with ‘sustainable’ marketing.

Sustainability

#BoFLIVE: The Pitfalls of Marketing Your Fashion Brand as ‘Sustainable’

Fashion’s favourite term means everything and nothing, creating confusion and potential liabilities for the brands that want to be seen as environmentally friendly. Exclusively for BoF Professional members, a host of experts discuss the trouble with ‘sustainable’ marketing.


Retail

Don’t Miss the BoF Professional Summit on the Future of Stores

Sign up now to join BoF and retail futurist Doug Stephens on June 30, 2021.

Retail

Don’t Miss the BoF Professional Summit on the Future of Stores

Sign up now to join BoF and retail futurist Doug Stephens on June 30, 2021.


Retail

#BoFLIVE: Post-Pandemic Dressing — What Are Consumers Buying?

The pandemic changed how people dress. But the era of all sweatpants, all the time is over. Exclusively for BoF Professional members, a host of experts discuss what are consumers buying now.

Retail

#BoFLIVE: Post-Pandemic Dressing — What Are Consumers Buying?

The pandemic changed how people dress. But the era of all sweatpants, all the time is over. Exclusively for BoF Professional members, a host of experts discuss what are consumers buying now.


Retail

BoF Professional Summit: What’s a Store For?

Join BoF and retail futurist Doug Stephens on June 30, 2021.

Retail

BoF Professional Summit: What’s a Store For?

Join BoF and retail futurist Doug Stephens on June 30, 2021.


Luxury

#BoFLIVE: Tim’s Take With Marni’s Francesco Risso

Marni creative director Francesco Risso joins BoF editor-at-large Tim Blanks in a conversation about his creative process as the world emerges from the pandemic.

Luxury

#BoFLIVE: Tim’s Take With Marni’s Francesco Risso

Marni creative director Francesco Risso joins BoF editor-at-large Tim Blanks in a conversation about his creative process as the world emerges from the pandemic.


Retail

#BoFLIVE: How to Tap Instagram Shopping’s Retail and Marketing Potential

For many fashion brands, Instagram is their main path to customers, and sales. The platform is rapidly introducing new features to make commerce easier — but new obstacles are emerging as well. This week, exclusively for BoF Professional members, an expert panel will break down the current social media landscape.

Retail

#BoFLIVE: How to Tap Instagram Shopping’s Retail and Marketing Potential

For many fashion brands, Instagram is their main path to customers, and sales. The platform is rapidly introducing new features to make commerce easier — but new obstacles are emerging as well. This week, exclusively for BoF Professional members, an expert panel will break down the current social media landscape.


Technology

#BoFLIVE: The Dos and Don’ts of Livestream Shopping

Live selling via streaming video is a smashing success in China but has yet to catch on with consumers in Europe and the US due to several pain points. Exclusively for BoF Professionals, a host of experts break down the key lessons for brands.

Technology

#BoFLIVE: The Dos and Don’ts of Livestream Shopping

Live selling via streaming video is a smashing success in China but has yet to catch on with consumers in Europe and the US due to several pain points. Exclusively for BoF Professionals, a host of experts break down the key lessons for brands.


Workplace & Talent

#BoFLIVE: How to Craft a Competitive Emerging Talent Strategy

Contributors to BoF Careers’ white paper Crafting an Emerging Talent Strategy join BoF’s director of content strategy Robin Mellery-Pratt to discuss how fashion companies can better attract, engage and leverage Gen-Z talent — a cohort increasingly critical to success.

Workplace & Talent

#BoFLIVE: How to Craft a Competitive Emerging Talent Strategy

Contributors to BoF Careers’ white paper Crafting an Emerging Talent Strategy join BoF’s director of content strategy Robin Mellery-Pratt to discuss how fashion companies can better attract, engage and leverage Gen-Z talent — a cohort increasingly critical to success.


Workplace & Talent

#BoFLIVE: Building a Career as a Fashion Creative.

The founder of CLM, one of the most influential management agencies in the industry, working with the likes of Juergen Teller and Tim Walker, joins Tim Blanks in a conversation about her work and legacy as fashion’s “fairy godmother.”

Workplace & Talent

#BoFLIVE: Building a Career as a Fashion Creative.

The founder of CLM, one of the most influential management agencies in the industry, working with the likes of Juergen Teller and Tim Walker, joins Tim Blanks in a conversation about her work and legacy as fashion’s “fairy godmother.”


Workplace & Talent

#BoFLIVE: The Future of Fashion Education

Central Saint Martins’ MA Fashion Course director Fabio Piras and his students join Imran Amed in a discussion about graduating during a pandemic and their future prospects.

Workplace & Talent

#BoFLIVE: The Future of Fashion Education

Central Saint Martins’ MA Fashion Course director Fabio Piras and his students join Imran Amed in a discussion about graduating during a pandemic and their future prospects.


Technology

#BoFLIVE: What the NFT Gold Rush Means for Fashion

Over the past few weeks, virtually every industry has seen a high-profile non-fungible token (NFT) deal. Exclusively for BoF Professional members, a host of experts break down how sales of tweets, memes and other digital assets may change the possibilities for the fashion industry.

Technology

#BoFLIVE: What the NFT Gold Rush Means for Fashion

Over the past few weeks, virtually every industry has seen a high-profile non-fungible token (NFT) deal. Exclusively for BoF Professional members, a host of experts break down how sales of tweets, memes and other digital assets may change the possibilities for the fashion industry.


Marketing

#BoFLIVE: What Makes the Perfect Influencer Collaboration?

A step further than a standard campaign, influencer-brand product collaborations connect with new and established audiences and are financially beneficial to both parties involved — and they’re becoming an increasingly effective tool in a brand’s marketing arsenal. Exclusively for BoF Professional members, a host of experts break down what it takes to create a successful influencer-brand collaboration.

Marketing

#BoFLIVE: What Makes the Perfect Influencer Collaboration?

A step further than a standard campaign, influencer-brand product collaborations connect with new and established audiences and are financially beneficial to both parties involved — and they’re becoming an increasingly effective tool in a brand’s marketing arsenal. Exclusively for BoF Professional members, a host of experts break down what it takes to create a successful influencer-brand collaboration.