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Luxury

How Michelle Yeoh Conquered Fashion

With her historic 2023 Oscars win, the former Miss Malaysia and Hong Kong action star became a bona fide Hollywood A-lister. Now, the boundary-breaking actress and BoF 500 member has scored coveted global ambassador roles at not one, but two of fashion’s top luxury brands — Balenciaga and Bottega Veneta — at the age of 62.

Luxury

How Michelle Yeoh Conquered Fashion

With her historic 2023 Oscars win, the former Miss Malaysia and Hong Kong action star became a bona fide Hollywood A-lister. Now, the boundary-breaking actress and BoF 500 member has scored coveted global ambassador roles at not one, but two of fashion’s top luxury brands — Balenciaga and Bottega Veneta — at the age of 62.


Beauty

‘Mormon Wives’ Puts Momfluencers’ Selling Power in the Spotlight

“The Secret Lives of Mormon Wives” on Hulu sheds light on a powerful influencer segment that drives shopping habits well beyond Salt Lake City.

Beauty

‘Mormon Wives’ Puts Momfluencers’ Selling Power in the Spotlight

“The Secret Lives of Mormon Wives” on Hulu sheds light on a powerful influencer segment that drives shopping habits well beyond Salt Lake City.


Retail

Can ‘Emily in Paris’ Catapult Vestiaire Collective Into the American Mainstream?

In the new season of the hit Netflix show, the resale platform makes a cameo, hoping that the appearance will boost its US business, which now accounts for 20 percent of its sales.

Retail

Can ‘Emily in Paris’ Catapult Vestiaire Collective Into the American Mainstream?

In the new season of the hit Netflix show, the resale platform makes a cameo, hoping that the appearance will boost its US business, which now accounts for 20 percent of its sales.


Marketing

Fashion Triumphs and Missed Opportunities at the Paris Olympics

Olympics viewership surged past expectations, but fashion brands largely failed to seize the moment beyond sportswear giants like Nike and official partners like Louis Vuitton and Ralph Lauren.

Marketing

Fashion Triumphs and Missed Opportunities at the Paris Olympics

Olympics viewership surged past expectations, but fashion brands largely failed to seize the moment beyond sportswear giants like Nike and official partners like Louis Vuitton and Ralph Lauren.


Retail

J.Crew’s Unorthodox Olympics Moment

The American retailer was able to tap into the cachet of the world’s largest sporting event without being an official sponsor or licensee. The result was one of its most successful collaborations in recent memory.

Retail

J.Crew’s Unorthodox Olympics Moment

The American retailer was able to tap into the cachet of the world’s largest sporting event without being an official sponsor or licensee. The result was one of its most successful collaborations in recent memory.


Marketing

The Real Reasons LVMH Is Embracing Entertainment

The luxury giant is adjusting to a shifting media landscape that has made traditional advertising channels less effective but also opened up opportunities to tell niche stories on streaming platforms.

Marketing

The Real Reasons LVMH Is Embracing Entertainment

The luxury giant is adjusting to a shifting media landscape that has made traditional advertising channels less effective but also opened up opportunities to tell niche stories on streaming platforms.