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Marketing

Ray-Ban Names A$AP Rocky Its First Creative Director

The hip-hop artist’s first collection for the EssilorLuxottica-owned eyewear label debuts in April.

Marketing

Ray-Ban Names A$AP Rocky Its First Creative Director

The hip-hop artist’s first collection for the EssilorLuxottica-owned eyewear label debuts in April.


Partner Content

Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming

Following a $19.1 million investment in June 2023, the fashion styling mobile app has relaunched as a unique marketing tool using storytelling to reform product discovery and aid customer acquisition for its 260 luxury brand partners in fashion, beauty and lifestyle.

Partner Content

Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming

Following a $19.1 million investment in June 2023, the fashion styling mobile app has relaunched as a unique marketing tool using storytelling to reform product discovery and aid customer acquisition for its 260 luxury brand partners in fashion, beauty and lifestyle.


Marketing

This Week: BAFTAs, F1 and London Fashion Week

Sports and film will keep the hype machine going in the gap between New York and London shows.

Marketing

This Week: BAFTAs, F1 and London Fashion Week

Sports and film will keep the hype machine going in the gap between New York and London shows.


Luxury

Why Louis Vuitton Went Back to Murakami

Plus, Hollywood versus Silicon Valley, Frieze and the Oscars after the LA fires, Spotify enters video with The Weeknd, and more from arts columnist Marc Spiegler.

Luxury

Why Louis Vuitton Went Back to Murakami

Plus, Hollywood versus Silicon Valley, Frieze and the Oscars after the LA fires, Spotify enters video with The Weeknd, and more from arts columnist Marc Spiegler.


Luxury

Marriott International: What Luxury Travellers Really Want

The post-pandemic travel boom may be on the wane, but in its wake it leaves a tourism market that has been utterly transformed. Tina Edmundson, president of luxury at Marriott International, explains how the hospitality giant is adapting its offerings to customers’ rapidly evolving needs.

Luxury

Marriott International: What Luxury Travellers Really Want

The post-pandemic travel boom may be on the wane, but in its wake it leaves a tourism market that has been utterly transformed. Tina Edmundson, president of luxury at Marriott International, explains how the hospitality giant is adapting its offerings to customers’ rapidly evolving needs.


Retail

TikTok’s Rivals Are Coming for Its E-Commerce Business

The platform turned viral content into a major revenue driver. With a ban on the horizon, platforms like Instagram, YouTube, and WhatNot are hoping to replicate TikTok’s blend of shopping and entertainment.

Retail

TikTok’s Rivals Are Coming for Its E-Commerce Business

The platform turned viral content into a major revenue driver. With a ban on the horizon, platforms like Instagram, YouTube, and WhatNot are hoping to replicate TikTok’s blend of shopping and entertainment.


Luxury

Why Fashion Needs the Art World More Than Ever

Art Basel Miami Beach has become a cultural tentpole that attracts America’s wealthiest and an evolving art customer base that may prove key in reversing the luxury downturn.

Luxury

Why Fashion Needs the Art World More Than Ever

Art Basel Miami Beach has become a cultural tentpole that attracts America’s wealthiest and an evolving art customer base that may prove key in reversing the luxury downturn.


Marketing

The Logic Behind All Those Charli XCX Campaigns

The pop singer’s continued string of brand tie-ups, long after the end of ‘Brat’ summer, is less about the scale of her audience than its loyalty.

Marketing

The Logic Behind All Those Charli XCX Campaigns

The pop singer’s continued string of brand tie-ups, long after the end of ‘Brat’ summer, is less about the scale of her audience than its loyalty.


Partner Content

At BoF VOICES 2024, The Future of Commerce-Enabled Culture

To an audience of top business and creative leaders from across the fashion industry and the wider world, Ruth Diaz, Vice President of Amazon Fashion Europe, took to the stage at BoF VOICES 2024 to discuss the intersection of commerce, technology and culture — and how fashion stands to benefit.

Partner Content

At BoF VOICES 2024, The Future of Commerce-Enabled Culture

To an audience of top business and creative leaders from across the fashion industry and the wider world, Ruth Diaz, Vice President of Amazon Fashion Europe, took to the stage at BoF VOICES 2024 to discuss the intersection of commerce, technology and culture — and how fashion stands to benefit.


Retail

Kiko Kostadinov Opens First US Store in Los Angeles

The Bulgarian designer is opening his second global flagship in Los Angeles’ Melrose Hill gallery district to gain closer proximity to the art world and America’s entertainment industry.

Retail

Kiko Kostadinov Opens First US Store in Los Angeles

The Bulgarian designer is opening his second global flagship in Los Angeles’ Melrose Hill gallery district to gain closer proximity to the art world and America’s entertainment industry.


Retail

What’s Next for Hip-Hop and Fashion

Hip-hop fueled an explosion of brands, collaborations and merchandise, but with fashion saturated with partnerships and rapper-led labels, and signs emerging that hip-hop’s cultural power could be waning, artists and their partners are finding ways to stand out.

Retail

What’s Next for Hip-Hop and Fashion

Hip-hop fueled an explosion of brands, collaborations and merchandise, but with fashion saturated with partnerships and rapper-led labels, and signs emerging that hip-hop’s cultural power could be waning, artists and their partners are finding ways to stand out.


Partner Content

Connecting to Consumers Through Entertainment and Culture

As today’s consumers split their time across a multitude of content channels and formats, the strategies employed to engage, entertain and convert them are evolving. BoF and Amazon Fashion gathered executives in Milan to discuss the opportunities.

Partner Content

Connecting to Consumers Through Entertainment and Culture

As today’s consumers split their time across a multitude of content channels and formats, the strategies employed to engage, entertain and convert them are evolving. BoF and Amazon Fashion gathered executives in Milan to discuss the opportunities.