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e-commerce

Beauty

Walmart’s Vision of Beauty for Everyone

With its vast store network and broad customer reach, Walmart’s vice president of beauty Vinima Shekhar told The State of Fashion: Beauty Volume 2 that the mega retailer is leaning on logistics and a more premium assortment to reclaim its US beauty market share.

Beauty

Walmart’s Vision of Beauty for Everyone

With its vast store network and broad customer reach, Walmart’s vice president of beauty Vinima Shekhar told The State of Fashion: Beauty Volume 2 that the mega retailer is leaning on logistics and a more premium assortment to reclaim its US beauty market share.


Beauty

Beauty Retailers Race to Redefine the Rules of Engagement

As online marketplaces grow, speciality and mass retailers face mounting pressure. With assortments blending and channels blurring, standing out is only getting harder.

Beauty

Beauty Retailers Race to Redefine the Rules of Engagement

As online marketplaces grow, speciality and mass retailers face mounting pressure. With assortments blending and channels blurring, standing out is only getting harder.


Sustainability

Can an Ultra-Fast Fashion Brand Be ‘Sustainable’?

US-Australian Shein competitor Princess Polly recently received B Corp certification, gaining a coveted stamp of approval from one of the world’s leading corporate responsibility labels.

Sustainability

Can an Ultra-Fast Fashion Brand Be ‘Sustainable’?

US-Australian Shein competitor Princess Polly recently received B Corp certification, gaining a coveted stamp of approval from one of the world’s leading corporate responsibility labels.


Partner Content

Building Brand Communities and Lasting Consumer Connections

The Business of Fashion and Klaviyo — a CRM platform for B2C businesses, working with the likes of The Body Shop, Castore, Paul Smith and Dermalogica — hosted a panel event on how brands can capture consumer attention and inspire loyalty in an oversaturated market. Now, BoF shares insights from the discussion.

Partner Content

Building Brand Communities and Lasting Consumer Connections

The Business of Fashion and Klaviyo — a CRM platform for B2C businesses, working with the likes of The Body Shop, Castore, Paul Smith and Dermalogica — hosted a panel event on how brands can capture consumer attention and inspire loyalty in an oversaturated market. Now, BoF shares insights from the discussion.


Technology

AI Shopping Is Here. Will Retailers Get Left Behind?

AI doesn't see the internet the same way human shoppers do, meaning retailers need to adapt as more consumers turn to AI to find products or even make purchases.

Technology

AI Shopping Is Here. Will Retailers Get Left Behind?

AI doesn't see the internet the same way human shoppers do, meaning retailers need to adapt as more consumers turn to AI to find products or even make purchases.


Technology

AI Shopping Platform Daydream Launches in the US

The site, co-founded by Julie Bornstein, aims to reimagine online shopping with the capabilities of the large language models underlying AI tools such as ChatGPT.

Technology

AI Shopping Platform Daydream Launches in the US

The site, co-founded by Julie Bornstein, aims to reimagine online shopping with the capabilities of the large language models underlying AI tools such as ChatGPT.


Partner Content

BoF Insights | The New Era of Fashion E-Commerce

Based on a proprietary survey of fashion shoppers across the EU5 — those in the UK, Germany, France Italy and Spain — and BoF Insights intelligence, this new report, developed in collaboration with Amazon Fashion & Sports in Europe, reveals how fashion brands can meet rising customer expectations and nurture long-term loyalty in an increasingly competitive online retail landscape.

Partner Content

BoF Insights | The New Era of Fashion E-Commerce

Based on a proprietary survey of fashion shoppers across the EU5 — those in the UK, Germany, France Italy and Spain — and BoF Insights intelligence, this new report, developed in collaboration with Amazon Fashion & Sports in Europe, reveals how fashion brands can meet rising customer expectations and nurture long-term loyalty in an increasingly competitive online retail landscape.


Retail

Surprise! Why Apparel Prices Are Actually Falling

The latest US inflation data, covering the weeks after the Trump administration’s tariffs kicked in, shows prices for clothing declined at their fastest pace in years. Consumers shouldn’t get complacent though — many experts say sticker shock is still coming.

Retail

Surprise! Why Apparel Prices Are Actually Falling

The latest US inflation data, covering the weeks after the Trump administration’s tariffs kicked in, shows prices for clothing declined at their fastest pace in years. Consumers shouldn’t get complacent though — many experts say sticker shock is still coming.


Beauty

The State of Fashion: Beauty Report — Solving the Growth Puzzle

Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.

Beauty

The State of Fashion: Beauty Report — Solving the Growth Puzzle

Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.


Retail

Resale Welcomes a Wave of ‘Tariff-ied’ New Customers

While resale businesses are booming with a surge of new customers seeking value by shopping used amidst tariff-induced economic uncertainty, it creates more urgency for resale to innovate.

Retail

Resale Welcomes a Wave of ‘Tariff-ied’ New Customers

While resale businesses are booming with a surge of new customers seeking value by shopping used amidst tariff-induced economic uncertainty, it creates more urgency for resale to innovate.


Retail

Why So Many Brands Are Saying ‘I Do’ to Bridal

Brands that have not traditionally offered bridalwear are flocking to the category, banking on driving revenue through seamless production crossover and weddings’ ability to drive social media visibility and customer loyalty.

Retail

Why So Many Brands Are Saying ‘I Do’ to Bridal

Brands that have not traditionally offered bridalwear are flocking to the category, banking on driving revenue through seamless production crossover and weddings’ ability to drive social media visibility and customer loyalty.


Partner Content

The Future of E-Commerce, Powered by Generative AI

BoF’s latest white paper, in partnership with Zalando, unpacks the opportunities in leveraging the next generation technology across the e-commerce value chain, from optimising customer experience and content displays, to understanding legal and ethical frameworks.

Partner Content

The Future of E-Commerce, Powered by Generative AI

BoF’s latest white paper, in partnership with Zalando, unpacks the opportunities in leveraging the next generation technology across the e-commerce value chain, from optimising customer experience and content displays, to understanding legal and ethical frameworks.