Ulta Beauty Forecasts Annual Profit Below Estimates
Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.
e-commerce
Partner Content
AI and the Future of Fashion E-Commerce Content
At BoF VOICES 2025, Pixel Moda’s president Gianni Serazzi and Etro’s chief executive Fabrizio Cardinali unpacked the opportunity in AI-assisted and AI-generated e-commerce imagery and video production to drive forward sector growth in 2026 and beyond.
AI and the Future of Fashion E-Commerce Content
At BoF VOICES 2025, Pixel Moda’s president Gianni Serazzi and Etro’s chief executive Fabrizio Cardinali unpacked the opportunity in AI-assisted and AI-generated e-commerce imagery and video production to drive forward sector growth in 2026 and beyond.
Beauty
Black Friday Beauty Goes Beyond the Discount
This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.
Black Friday Beauty Goes Beyond the Discount
This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.
Partner Content
Beauty’s New Rules of Discovery Commerce
The Business of Beauty and TikTok Shop brought leading beauty executives and investors together in New York for an off-the-record discussion on the evolution of social commerce — and what it will take to build a winning creator strategy in 2026.
Beauty’s New Rules of Discovery Commerce
The Business of Beauty and TikTok Shop brought leading beauty executives and investors together in New York for an off-the-record discussion on the evolution of social commerce — and what it will take to build a winning creator strategy in 2026.
Beauty
The Eyelash Economy Looks to the Future
The lash category has moved on from the strip lash of yore. Those innovating to fill the gap are not only up against their competitors, but an increasing swathe of consumers forgoing lash products — including mascara — altogether.
The Eyelash Economy Looks to the Future
The lash category has moved on from the strip lash of yore. Those innovating to fill the gap are not only up against their competitors, but an increasing swathe of consumers forgoing lash products — including mascara — altogether.
News & Analysis
The State of Fashion 2026: When the Rules Change
The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.
The State of Fashion 2026: When the Rules Change
The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.
Global Markets
Worldview | Why China’s Singles’ Day Sales Lasted Longer Than Ever
This week’s round-up of global markets fashion business news also features Galeries Lafayette in India, Peruvian vicuna and Lagos Fashion Week’s prize win.
Worldview | Why China’s Singles’ Day Sales Lasted Longer Than Ever
This week’s round-up of global markets fashion business news also features Galeries Lafayette in India, Peruvian vicuna and Lagos Fashion Week’s prize win.
Partner Content
Inside Build in Amsterdam’s Approach to Multi-Channel Brand Building
The branding and e-commerce agency combines design, storytelling and Shopify technology to create seamless online experiences that echo the intimacy of in-store shopping.
Inside Build in Amsterdam’s Approach to Multi-Channel Brand Building
The branding and e-commerce agency combines design, storytelling and Shopify technology to create seamless online experiences that echo the intimacy of in-store shopping.
Sustainability
The Cost of Being Shein
The ultra-fast-fashion giant’s first permanent store opening in Paris has been a source of high drama.
The Cost of Being Shein
The ultra-fast-fashion giant’s first permanent store opening in Paris has been a source of high drama.
Partner Content
The Strategies Transforming Fashion and Beauty’s Customer Experience
From AI-powered personalisation to orchestrating cross-channel presence, fashion and beauty brands are deploying new strategies to build resilient, future-ready customer engagement models. BoF’s latest knowledge report, in partnership with Braze, reveals the practical approaches for building sustainable customer relationships.
The Strategies Transforming Fashion and Beauty’s Customer Experience
From AI-powered personalisation to orchestrating cross-channel presence, fashion and beauty brands are deploying new strategies to build resilient, future-ready customer engagement models. BoF’s latest knowledge report, in partnership with Braze, reveals the practical approaches for building sustainable customer relationships.
Technology
Would You Let AI Shop for You? | The Debrief
AI shopping agents promise to learn our tastes, style outfits and even check out on our behalf. The Debrief asks Malique Morris what it takes for these tools to move from hype to habit.
Would You Let AI Shop for You? | The Debrief
AI shopping agents promise to learn our tastes, style outfits and even check out on our behalf. The Debrief asks Malique Morris what it takes for these tools to move from hype to habit.
Partner Content
The Customer Engagement Realities Reshaping Fashion and Beauty
Fragmented operating systems and shifting consumer expectations have created key challenges in building and maintaining customer relationships today. BoF’s latest knowledge report, in partnership with Braze, explores the market realities and obstacles fashion and beauty retailers face today — and the strategies to overcome them.
The Customer Engagement Realities Reshaping Fashion and Beauty
Fragmented operating systems and shifting consumer expectations have created key challenges in building and maintaining customer relationships today. BoF’s latest knowledge report, in partnership with Braze, explores the market realities and obstacles fashion and beauty retailers face today — and the strategies to overcome them.
Partner Content
The Future of Digital Customer Experience in Fashion and Beauty
Managing the customer journey across an expanding array of digital and physical touchpoints has never been more complex. BoF’s latest knowledge report, in partnership with Braze, explores what it takes to craft a winning customer experience strategy.
The Future of Digital Customer Experience in Fashion and Beauty
Managing the customer journey across an expanding array of digital and physical touchpoints has never been more complex. BoF’s latest knowledge report, in partnership with Braze, explores what it takes to craft a winning customer experience strategy.
The News in Brief
Exclusive: Brita Invests in Shower Filter Firm Hello Klean
The German water filtration firm has acquired a minority stake in Hello Klean, which sells shower heads it claims mitigate the effects of hard water.
AII Launches Industry-First Tool Standardising Measurement of Carbon Emissions
The new tool published by the climate-focused nonprofit aims to create a standardised benchmark across textile facilities to accelerate fashion’s efforts to decarbonise.
Marco De Vincenzo Exits Etro
The creative director’s departure after four years was a decision of ‘mutual agreement’ according to the Italian label.
Exclusive: Akt London Enters Sephora
The UK label will roll out its hero deodorant to Sephora US doors and launch its full assortment online as the LVMH-owned retailer expands its body care offering.
Zalando Forecasts 2026 Profit Jump Driven by AI Boost
The European retailer forecast a rise in full-year adjusted operating profit and announced a share buyback, citing the productivity and cost-saving benefits of AI.
Lululemon Founder Warns CEO Candidates That Board Needs Overhaul
Chip Wilson wrote an open letter to potential candidates for the activewear brand’s next chief executive warning them of problems at the company.
Estée Lauder Sues Jo Malone, Zara UK for Trademark Infringement
The US cosmetics giant said on Thursday said it filed a lawsuit against perfumer Jo Malone, her fragrance brand ‘Jo Loves’ and Zara’s UK business for the use of Malone’s name on certain products.