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digitisation

Technology

How to Market an NFT

Brands will have to navigate how to reach a new kind of audience in order to make their digital assets stand out.

Technology

How to Market an NFT

Brands will have to navigate how to reach a new kind of audience in order to make their digital assets stand out.


Retail

Nike Hedges Its Bets

This week, everyone will be talking about Nike’s plans to sell both virtual and physical sneakers, plus the tail end of the all-important holiday shopping season.

Retail

Nike Hedges Its Bets

This week, everyone will be talking about Nike’s plans to sell both virtual and physical sneakers, plus the tail end of the all-important holiday shopping season.


Partner Content

How Brandlive Taps Hollywood Techniques to Create Digital Events

Brandlive has worked with numerous partners in the industry including Nike, Adidas and Levi’s to produce and stream live events to over 30 million viewers since January 2020. CEO Sam Kolbert-Hyle shares insights on what creates a successful digital event in fashion.

Partner Content

How Brandlive Taps Hollywood Techniques to Create Digital Events

Brandlive has worked with numerous partners in the industry including Nike, Adidas and Levi’s to produce and stream live events to over 30 million viewers since January 2020. CEO Sam Kolbert-Hyle shares insights on what creates a successful digital event in fashion.


Luxury

Gucci’s Robert Triefus on Testing Luxury’s Allure in the Metaverse

Gucci’s executive vice president for brand and customer engagement believes the immersive digital world signals a paradigm shift for luxury brands and expects it to drive a ‘very significant new revenue stream’ for the brand in the years ahead.

Luxury

Gucci’s Robert Triefus on Testing Luxury’s Allure in the Metaverse

Gucci’s executive vice president for brand and customer engagement believes the immersive digital world signals a paradigm shift for luxury brands and expects it to drive a ‘very significant new revenue stream’ for the brand in the years ahead.


Technology

How Fashion Businesses Can Mitigate Cyber Risk

In an increasingly digitised economy, cyber risks are rising fast. To protect their customers, business operations and creative assets, fashion companies need to strengthen their defences.

Technology

How Fashion Businesses Can Mitigate Cyber Risk

In an increasingly digitised economy, cyber risks are rising fast. To protect their customers, business operations and creative assets, fashion companies need to strengthen their defences.


Technology

The Year Ahead: Building Brands With a Metaverse State of Mind

By experimenting with NFTs, gaming and virtual fashion, brands will unlock value streams in the metaverse that engage young consumers and will find new routes to creativity, communities and commerce.

Technology

The Year Ahead: Building Brands With a Metaverse State of Mind

By experimenting with NFTs, gaming and virtual fashion, brands will unlock value streams in the metaverse that engage young consumers and will find new routes to creativity, communities and commerce.


Technology

The Year Ahead: What Product Passports Will Do for Brands

Brands are adopting new technologies that store and share product information to improve authentication, provide transparency and boost consumer trust. However, for “product passports” to truly gain traction, businesses must coalesce around common standards and engage with pilot projects at scale.

Technology

The Year Ahead: What Product Passports Will Do for Brands

Brands are adopting new technologies that store and share product information to improve authentication, provide transparency and boost consumer trust. However, for “product passports” to truly gain traction, businesses must coalesce around common standards and engage with pilot projects at scale.


Technology

The Year Ahead: Shoring Up Fashion’s Cyber Defenses

Businesses face more threats than ever of cyber attacks and improper data handling. Fashion players must urgently improve their defenses and make digital security a strategic imperative.

Technology

The Year Ahead: Shoring Up Fashion’s Cyber Defenses

Businesses face more threats than ever of cyber attacks and improper data handling. Fashion players must urgently improve their defenses and make digital security a strategic imperative.


Technology

Inside Adidas’ Billion-Dollar Digital Transformation

The German sneaker giant is investing for a new era of tech-enabled retail in a bid to close the gap with Nike.

Technology

Inside Adidas’ Billion-Dollar Digital Transformation

The German sneaker giant is investing for a new era of tech-enabled retail in a bid to close the gap with Nike.