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Global Markets

Inside Brazil’s Radical Retail Giant

With annual sales of $7 billion, an aggressive digital strategy and a slew of recent acquisitions, Magazine Luiza is determined to conquer the fashion category.

Global Markets

Inside Brazil’s Radical Retail Giant

With annual sales of $7 billion, an aggressive digital strategy and a slew of recent acquisitions, Magazine Luiza is determined to conquer the fashion category.


Retail

The TikTok Thrifters Opening Physical Stores

Sellers are capitalising on the boom of ‘90s and early ‘00s vintage.

Retail

The TikTok Thrifters Opening Physical Stores

Sellers are capitalising on the boom of ‘90s and early ‘00s vintage.


Financial Markets

Why Fashion Week Is Here to Stay

As the Covid-19 crisis recedes, Pierre Mallevays examines the life, death and rebirth of fashion week.

Financial Markets

Why Fashion Week Is Here to Stay

As the Covid-19 crisis recedes, Pierre Mallevays examines the life, death and rebirth of fashion week.


Technology

How ‘The Age of Acceleration’ Will Transform Business

At BoF VOICES 2021, futurists Martin Raymond and Christopher Sanderson examined the series of fast-paced changes that will dominate the wider world in the coming decade — and advised on how brands must adapt.

Technology

How ‘The Age of Acceleration’ Will Transform Business

At BoF VOICES 2021, futurists Martin Raymond and Christopher Sanderson examined the series of fast-paced changes that will dominate the wider world in the coming decade — and advised on how brands must adapt.


Workplace & Talent

A Guide to Fashion’s New C-Suite

The executive ranks at big brands increasingly include once-unknown job titles, reflecting an industry-wide shift in focus to improve its record on areas such as diversity, sustainability and logistics.

Workplace & Talent

A Guide to Fashion’s New C-Suite

The executive ranks at big brands increasingly include once-unknown job titles, reflecting an industry-wide shift in focus to improve its record on areas such as diversity, sustainability and logistics.


China

Brands Struggle to Navigate China’s New Data Privacy Law

The Personal Information Protection Law restricts companies’ ability to use data to market to consumers, leading to increased costs and operational complexity for foreign brands.

China

Brands Struggle to Navigate China’s New Data Privacy Law

The Personal Information Protection Law restricts companies’ ability to use data to market to consumers, leading to increased costs and operational complexity for foreign brands.


Workplace & Talent

Who to Hire to Build the Fashion Metaverse

Brands that want to engage with Web3, NFTS and other red-hot tech categories will need to play the long game when it comes to talent acquisition.

Workplace & Talent

Who to Hire to Build the Fashion Metaverse

Brands that want to engage with Web3, NFTS and other red-hot tech categories will need to play the long game when it comes to talent acquisition.


Marketing

The Marketing Metrics That Matter in 2022

Doubts over the reliability of advertising data from platforms and the dubious nature of so-called vanity metrics are forcing marketers to think smarter about how they measure success moving forward.

Marketing

The Marketing Metrics That Matter in 2022

Doubts over the reliability of advertising data from platforms and the dubious nature of so-called vanity metrics are forcing marketers to think smarter about how they measure success moving forward.


Technology

Op-Ed | Notes From an NFT Sceptic

Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, says The NPD Group’s Matt Powell.

Technology

Op-Ed | Notes From an NFT Sceptic

Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, says The NPD Group’s Matt Powell.


Retail

The Myths and Realities of Retail’s New Normal

As the Omicron variant sweeps across the world, retailers are reckoning with an inescapable reality: Covid-19 is here to stay. BoF outlines the fundamental facts that should inform the industry’s next moves.

Retail

The Myths and Realities of Retail’s New Normal

As the Omicron variant sweeps across the world, retailers are reckoning with an inescapable reality: Covid-19 is here to stay. BoF outlines the fundamental facts that should inform the industry’s next moves.


Technology

The New Technologies Fashion Schools Are Teaching Students

Students are training in 3D design and data analytics as the fashion industry undergoes a digital transformation and readies itself for an increasingly virtual future.

Technology

The New Technologies Fashion Schools Are Teaching Students

Students are training in 3D design and data analytics as the fashion industry undergoes a digital transformation and readies itself for an increasingly virtual future.


Retail

The 10 Themes That Will Define the Fashion Agenda in 2022

Each of the 10 defining themes in The State of Fashion 2022, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlights strategies to safeguard recovery and tap new opportunities for sustainable growth in the year ahead.

Retail

The 10 Themes That Will Define the Fashion Agenda in 2022

Each of the 10 defining themes in The State of Fashion 2022, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlights strategies to safeguard recovery and tap new opportunities for sustainable growth in the year ahead.