Ulta Beauty Forecasts Annual Profit Below Estimates
Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.
digitisation
Technology
Virtual Reality’s Best Use in Fashion May Be For Design
The technology is letting designers create 3D products in a 3D environment, speeding the design process and allowing early concepts to be more spatially accurate.
Virtual Reality’s Best Use in Fashion May Be For Design
The technology is letting designers create 3D products in a 3D environment, speeding the design process and allowing early concepts to be more spatially accurate.
Technology
How Virtual Sampling Went Mainstream
There’s been an uptick in brands from footwear to luxury adopting the technology as they look to speed up their processes, cut costs and burnish their sustainability credentials.
How Virtual Sampling Went Mainstream
There’s been an uptick in brands from footwear to luxury adopting the technology as they look to speed up their processes, cut costs and burnish their sustainability credentials.
Partner Content
Luxury’s Opportunities for Growth Through Innovation and Sustainability
In Paris, Shopify and BoF gathered executives from Jacquemus, Coperni, Isabel Marant, Patou, Giambattista Valli, Marine Serre, Paco Rabanne, Ami, Vestiaire Collective and Early Majority to discuss the strategic imperatives required to navigate the uncertain socio-economic environment, and reimagine how the industry operates.
Luxury’s Opportunities for Growth Through Innovation and Sustainability
In Paris, Shopify and BoF gathered executives from Jacquemus, Coperni, Isabel Marant, Patou, Giambattista Valli, Marine Serre, Paco Rabanne, Ami, Vestiaire Collective and Early Majority to discuss the strategic imperatives required to navigate the uncertain socio-economic environment, and reimagine how the industry operates.
Retail
How to Plan Your Retail Footprint
For up-and-coming brands, a few small, cleverly designed stores in the right locations can have a bigger impact than a giant flagship
How to Plan Your Retail Footprint
For up-and-coming brands, a few small, cleverly designed stores in the right locations can have a bigger impact than a giant flagship
Technology
AI Is Designing Clothes Now
Companies are starting to pitch AI tools that can generate new clothing designs from something as simple as a text description.
AI Is Designing Clothes Now
Companies are starting to pitch AI tools that can generate new clothing designs from something as simple as a text description.
Luxury
Why Luxury’s Counterfeit Problem Is Getting Worse
It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.
Why Luxury’s Counterfeit Problem Is Getting Worse
It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.
Partner Content
At the BoF 500 Gala, Snap Inc. Showcases Next-Generation AR Activations
At the BoF 500 Gala event, held in partnership with Snap Inc., the social media company showcased how augmented reality can seamlessly blend physical and digital community experiences. BoF learns more about how brands can leverage the technology.
At the BoF 500 Gala, Snap Inc. Showcases Next-Generation AR Activations
At the BoF 500 Gala event, held in partnership with Snap Inc., the social media company showcased how augmented reality can seamlessly blend physical and digital community experiences. BoF learns more about how brands can leverage the technology.
Partner Content
How AR Strategies Can Drive Growth in Fashion & Beauty
BoF and Snap Inc. invited attendees from across fashion and beauty to discuss AR’s evolving use-cases, its ability to innovate client and brand dynamics — and when and how to invest.
How AR Strategies Can Drive Growth in Fashion & Beauty
BoF and Snap Inc. invited attendees from across fashion and beauty to discuss AR’s evolving use-cases, its ability to innovate client and brand dynamics — and when and how to invest.
Workplace & Talent
Fashion’s In-Demand Jobs
Recruiters say interest in the metaverse is cooling, while brands look for candidates with the real-world expertise to navigate uncertain times including in areas such as supply chain, diversity, ESG compliance and HR.
Fashion’s In-Demand Jobs
Recruiters say interest in the metaverse is cooling, while brands look for candidates with the real-world expertise to navigate uncertain times including in areas such as supply chain, diversity, ESG compliance and HR.
Partner Content
At Coterie, Aligning Wholesale with Fashion’s Digital and More Sustainable Future
The contemporary and advanced contemporary womenswear event returns to New York with a renewed focus on its core pillars: sustainability, technology and immersive experiences. BoF meets Kelly Helfman, president of Informa Markets Fashion, to learn more.
At Coterie, Aligning Wholesale with Fashion’s Digital and More Sustainable Future
The contemporary and advanced contemporary womenswear event returns to New York with a renewed focus on its core pillars: sustainability, technology and immersive experiences. BoF meets Kelly Helfman, president of Informa Markets Fashion, to learn more.
Technology
Why CryptoPunks and Bored Apes Are Fashion
NFT profile pictures signal tastes and affiliations, have aesthetic value and set and follow trends. In other words, they're fashion.
Why CryptoPunks and Bored Apes Are Fashion
NFT profile pictures signal tastes and affiliations, have aesthetic value and set and follow trends. In other words, they're fashion.
Partner Content
How Fashion Retailers Use AI to Optimise E-Commerce and Consumer Experience
With an eye toward driving product relevance across the entire retail stack, retailers and brands like The North Face, Bloomingdales and Vans are using Artificial Intelligence tools to create more bespoke e-commerce experiences for customers. BoF meets Lily AI co-founder Purva Gupta to learn more.
How Fashion Retailers Use AI to Optimise E-Commerce and Consumer Experience
With an eye toward driving product relevance across the entire retail stack, retailers and brands like The North Face, Bloomingdales and Vans are using Artificial Intelligence tools to create more bespoke e-commerce experiences for customers. BoF meets Lily AI co-founder Purva Gupta to learn more.
The News in Brief
Exclusive: Brita Invests in Shower Filter Firm Hello Klean
The German water filtration firm has acquired a minority stake in Hello Klean, which sells shower heads it claims mitigate the effects of hard water.
AII Launches Industry-First Tool Standardising Measurement of Carbon Emissions
The new tool published by the climate-focused nonprofit aims to create a standardised benchmark across textile facilities to accelerate fashion’s efforts to decarbonise.
Marco De Vincenzo Exits Etro
The creative director’s departure after four years was a decision of ‘mutual agreement’ according to the Italian label.
Exclusive: Akt London Enters Sephora
The UK label will roll out its hero deodorant to Sephora US doors and launch its full assortment online as the LVMH-owned retailer expands its body care offering.
Zalando Forecasts 2026 Profit Jump Driven by AI Boost
The European retailer forecast a rise in full-year adjusted operating profit and announced a share buyback, citing the productivity and cost-saving benefits of AI.
Lululemon Founder Warns CEO Candidates That Board Needs Overhaul
Chip Wilson wrote an open letter to potential candidates for the activewear brand’s next chief executive warning them of problems at the company.
Estée Lauder Sues Jo Malone, Zara UK for Trademark Infringement
The US cosmetics giant said on Thursday said it filed a lawsuit against perfumer Jo Malone, her fragrance brand ‘Jo Loves’ and Zara’s UK business for the use of Malone’s name on certain products.